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Wine Talks with Paul K.

Wine Talks with Paul K.

All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’m taking no prisoners... I am your host Paul Kalemkiarian and as the 2nd generation owner of the Original Wine of the Month Club, I sold 17,000,000 bottles of wine and tasted somewhere north of 100,000 wines. And what I learned is that wine is about the story; the story can't be that I bought this wine on the internet for 5 bucks. Join me as we peel back the real stories behind the wine you are tasting. How can Groupon sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.

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Sept. 10, 2024

Your Marketing Strategies Aren’t Working, Here’s Why | Molly Bossardt

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Is the wine industry falling behind with its marketing strategies? How can it attract younger wine drinkers? In this episode of Wine Talks, Paul K sits down with marketing expert and founder of Bread & Butter Digital Marketing, Molly Bossardt....

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Show Notes

Is the wine industry falling behind with its marketing strategies? How can it attract younger wine drinkers?

In this episode of Wine Talks, Paul K sits down with marketing expert and founder of Bread & Butter Digital Marketing, Molly Bossardt.

With her educational background in marketing and extensive experience, Molly explains how the wine industry is lagging in digital marketing and the importance of adapting to today’s modern marketing practices.

This conversation also explores the growing impact of AI in marketing, the limitations of AI in replacing human creativity, essential tips for hiring a marketer, and what it means to be innovative in this industry.

If you’ve ever felt like your marketing strategy isn’t doing enough, this episode is for you.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Meet Molly Bossardt of Bread & Butter Digital Marketing (01:00)

How Molly found the opportunity to work with Virginia wineries (03:20)

The surprising growth of Virginia wineries (07:35)

Bread & Butter Digital Marketing services (09:40)

Effectiveness of paid digital ads on wine marketing (12:51)

Tips when hiring a marketer (19:50)

AI’s role in modern marketing (30:08)

How accurate is today’s AI-assisted marketing (33:35)

What it means to be innovative in this industry (38:01)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Follow Molly Bossardt on LinkedIn: https://www.linkedin.com/in/molly-bossardt-5a804859/

Watch or listen to these episodes:

👉Interview with Vito La Fata: https://youtu.be/HuHqE2p3kpc

👉What Makes Château Cheval Blanc a PREMIER Winemaker: https://youtu.be/ANZISp-XFvc

Let’s Connect:

🔸IG: https://www.instagram.com/winetalkspodcast/

🔸LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!