Be Inspired.
Wine Talks with Paul K.
Wine Talks with Paul K.
All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’m taking no prisoners... I am your host Paul Kalemkiarian and as the 2nd generation owner of the Original Wine of the Month Club, I sold 17,000,000 bottles of wine and tasted somewhere north of 100,000 wines. And what I learned is that wine is about the story; the story can't be that I bought this wine on the internet for 5 bucks. Join me as we peel back the real stories behind the wine you are tasting. How can Groupon sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.
April 27, 2023

Wine influencer turned wine shop owner. Crazy stuff. Meet Jamie Griffiths.

Influencers are a new marketing tool. Some have more influence than others. Jamie, as part of corporate retirement, decided to TikTok some wine information videos...and voila, influencer. What started as a hobby turned to a commitment. As a collector...

Influencers are a new marketing tool. Some have more influence than others. Jamie, as part of corporate retirement, decided to TikTok some wine information videos...and voila, influencer. What started as a hobby turned to a commitment. As a collector he learned about wine but turning influencer he really learned about wine.

This influencer journey took him to a place he never expected and ultimately became the proprietor of a successful and embedded wine shop in Ohio. Learn about his trip to the promise land of wine retailer.

This was a particulalry interesting interview because I have a jadded view of most influenceer marketing and it was so encouraging to see the path end up in the thick of the world he was influencing. You can trust his opinion.

Cheers.