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Wine Talks with Paul K.

Wine Talks with Paul K.

All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’m taking no prisoners... I am your host Paul Kalemkiarian and as the 2nd generation owner of the Original Wine of the Month Club, I sold 17,000,000 bottles of wine and tasted somewhere north of 100,000 wines. And what I learned is that wine is about the story; the story can't be that I bought this wine on the internet for 5 bucks. Join me as we peel back the real stories behind the wine you are tasting. How can Groupon sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.

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Sept. 12, 2024

Why the Wine Industry’s Old Tactics are FAILING w/ Priscilla Hennekam

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Is the wine industry holding on too tightly to its traditional strategies? How ready are we for change? Today’s guest challenges us to rethink how we market and sell wine. Meet Priscilla Hennekam, a Brazilian wine expert now based in Australia. With...

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Show Notes

Is the wine industry holding on too tightly to its traditional strategies? How ready are we for change? Today’s guest challenges us to rethink how we market and sell wine.

Meet Priscilla Hennekam, a Brazilian wine expert now based in Australia. With a unique background that spans continents, Priscilla brings valuable insights into the challenges and opportunities in exporting wine, particularly between Australia and Brazil.

In this episode, Priscilla shares her experiences navigating the complexities of the wine business and discusses how new strategies and technologies are crucial for engaging the next generation of wine consumers.

Tune in now to discover how the wine industry can adapt to changes and why thinking outside the “bottle” might be the key to its future success.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Priscilla’s journey from Brazil to Australia (01:16)

Historical influence on Brazil’s wine industry (04:21)

Why Priscilla chose Australia to further her wine career (10:30)

The complexities of exporting wine to Brazil (16:12)

Thinking outside the box in winemaking (27:34)

Marketing wine to younger generations (30:02)

How technology and innovation are reshaping the wine industry (38:04)

The importance of listening to customer feedback (47:23)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Connect with Priscilla on LinkedIn: https://www.linkedin.com/in/priscillahennekam/?originalSubdomain=au

Watch or listen to this episode:

🔸Dr. Gavin Sack’s Canned Wine and More: https://youtu.be/XwkODBW3iXU

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!