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Wine Talks with Paul K.
Wine Talks with Paul K.
All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’m taking no prisoners... I am your host Paul Kalemkiarian and as the 2nd generation owner of the Original Wine of the Month Club, I sold 17,000,000 bottles of wine and tasted somewhere north of 100,000 wines. And what I learned is that wine is about the story; the story can't be that I bought this wine on the internet for 5 bucks. Join me as we peel back the real stories behind the wine you are tasting. How can Groupon sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.
Oct. 29, 2024

What Does Innovation in Wine Really Look Like | Gerard Tellis

Innovation fuels success–even in the centuries-old wine industry. But what truly qualifies as an innovation in the wine trade? In this episode of Wine Talks, Paul K dives into the transformative power of innovation across all sectors with Gerard...

Innovation fuels success–even in the centuries-old wine industry. But what truly qualifies as an innovation in the wine trade?

In this episode of Wine Talks, Paul K dives into the transformative power of innovation across all sectors with Gerard Tellis, the Neely Chair of American Enterprise at USC.

With over 35 years of expertise, Gerard shares invaluable insights from Tesla’s radical disruption of the automotive industry and incremental innovations shaping the wine trade. He highlights how companies can thrive by thinking outside the box.

Gerard also provides an expert perspective on why businesses often resist radical innovation and how the wine industry can continue driving innovation.

Whether you’re in a cutting-edge tech field or a traditional industry like wine, this episode is packed with valuable insights you don’t want to miss.

Tune in now!

Key Takeaways:

Introduction (00:00)

Meet Gerard Tellis (00:24)

The two types of innovation: incremental and radical (01:22)

The tragic story of Xerox–a once innovative company (05:07)

Is simply thinking outside of the box considered innovation? (09:40)

Incremental innovation in the wine trade (19:37)

How to drive radical innovation in the wine industry (22:18)

3 driving factors of radical innovation (27:16)

The future of wine marketing and innovation (36:44)

Experiential innovation in the wine trade (47:17)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉 Connect with Gerard Tellis on LinkedIn: https://www.linkedin.com/in/gerardtellis/

👉Grab a copy of his books: https://gtellis.net/books/

👉Visit his website for more of his works: https://gtellis.net/

Watch or listen to these episodes:

🔸The Vineyard NO ONE Thought Could Exist in Texas with Stephanie Franklin: https://youtu.be/RNT-B-hUgpo

🔸Anthony Rahayel Reveals How Modern Trends Are RUINING Authentic Flavors: https://youtu.be/VKsyxNCyX98

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!