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Wine Talks with Paul K.

Wine Talks with Paul K.

All you knew about wine is about to bust wide open….we are going to talk about what really happens in the wine business and I’m taking no prisoners... I am your host Paul Kalemkiarian and as the 2nd generation owner of the Original Wine of the Month Club, I sold 17,000,000 bottles of wine and tasted somewhere north of 100,000 wines. And what I learned is that wine is about the story; the story can't be that I bought this wine on the internet for 5 bucks. Join me as we peel back the real stories behind the wine you are tasting. How can Groupon sell 12 bottles for $60 and the wines be good? How do you start a winery anyway and lose money? And is a screwcap really better than a cork? Sometimes I have to pick a wine at the store by the label and the price...and I get screwed. Subscribe now and prepare to be enlightened.

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Dec. 10, 2024

AI vs Humans: Does AI Know Your Wine Preferences Better Than You Do? | Katerina Axelsson

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Do you ever wonder if AI can taste wine and tell you what consumers really want? In this episode of Wine Talks, Paul K sits down with Katerina Axelsson, founder and CEO of Tastry, to explore how AI is transforming the wine industry, helping winemakers...

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Show Notes

Do you ever wonder if AI can taste wine and tell you what consumers really want?

In this episode of Wine Talks, Paul K sits down with Katerina Axelsson, founder and CEO of Tastry, to explore how AI is transforming the wine industry, helping winemakers predict consumer preferences with scientific precision.

Katerina shares her journey from chemist to tech entrepreneur and explains how Tastry’s unique approach bridges the artistry of winemaking with cutting-edge science.

From rescuing wine batches affected by smoke taint to helping wineries stand out in a competitive market, this episode dives deep into the practical impact of AI in the wine world.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Inspiration behind Tastry (00:38)

Vineyard applications of AI (05:46)

Data-driven analytical chemistry (07:26)

The problem with human recommenders (12:42)

How AI is easing new consumers into wine (17:31)

Solving winemaking challenges using AI (21:13)

Importance of quality wine data (27:29)

How Tastry helps sell wines (30:56)

Avoiding the “Instagram face” syndrome (34:03)

Small vs. corporate wineries (39:57)

Future of AI in winemaking (42:09)

Wine Q&A (47:54)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Connect with Katerina on LinkedIn: https://www.linkedin.com/in/katerina-axelsson-a3888078/

👉Visit Tastry for more information: https://tastry.com/

Watch or listen to these episodes:

🔸Are Family-Run Wineries the Heart of True Wine Culture? | Keith Saarloos: https://youtu.be/pVZFBGMo-dg

🔸How the Schlumberger Preserved Its 200-Year Winemaking Legacy | Thomas Schlumberger: https://youtu.be/-eN77cICDsg

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

Follow Wine Talks with Paul K on your favorite podcast platform so you won’t miss an episode!