She has a new book "The Only Thing You Need To Know About Wine Is What You Like: The Essential Guide To Wine" and it nails it.
When the entire industry is trying to find their footing and predict the market to make their next move, Simone is busy talking to the consumer; the actual people who we all are trying to court. And I think you will find this book full of.....common sense.
Simone FM Spinner could spin a tale about wine that would make even Hemingway set down his glass and lean in closer. In this episode, you’ll be immersed in a conversation that stretches far beyond wine facts and flavor wheels, challenging everything you thought you knew about what makes a glass memorable.
You’ll discover why Simone believes the “sommification” of wine has stolen some of the joy right out of the bottle—and how the industry itself is trying to win it back, one story at a time. Paul and Simone dissect the disconnect between pouring facts at consumers and creating emotional, lasting experiences around the wine.
Pour yourself a glass as Simone takes you inside the true art and neuroscience of wine, where it’s not about nailing the tasting note or reciting terroir specifics, but about conjuring up sensory memories, emotional connections, and the stories that stay with you long after the last drop.
You’ll learn how visual cues, like the collages in Simone’s latest book, can unlock flavors more powerfully than words ever could. From bustling vineyards in Italy with cannolis at the ready, to quiet moments over a Sauternes shared with family—these are the places where wine reveals its soul.
Simone and Paul show you why knowing what you like is just the beginning, and how your palate’s journey is shaped by culture, context, even your body chemistry. Each bottle, they argue, is an invitation to live vicariously and to reflect on how wine intersects with memory, history, and joy.
By the end, you’ll see why Simone’s mantra is that the only thing you need to know about wine is what you like—and why the path to discovering that is the grandest adventure of all.
What you’ll learn in this episode:
🍷 Why stories and context sell wine far better than facts and terroir
🍷 How “sommification” may have made wine intimidating—and how to bring the fun back
🍷 The roles of art, neuroscience, and memory in truly experiencing wine
🍷 How visuals and sensory cues unlock tasting notes better than academic jargon
🍷 Why “knowing what you like” is both simple and surprisingly complex
🍷 The cultural, historical, and emotional forces that shape your palate over time
YouTube: https://youtu.be/XuQ_b2xnYgU
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