How the Judgment of Paris Changed the World of Wine with Stephen Spurrier
He changed everything...without a clue on what can of worms he was going to open. Steven Spurrier, the architect of the Judgement of Paris, checked in with Wine Talks to tell his and it's story. He passed only weeks after.
Stephen Spurrier was never just a spectator in the world of wine—he was the host who re-sorted the guest list, rewrote the rules, and decanted a whole new future for California and beyond. In this episode of Wine Talks, you’ll hear firsthand how one Englishman’s curiosity and courage upended centuries of French dominance and invited America to the table. Spurrier’s journey, as recounted to Paul K, is laced with wit and candor: from his early days as an “independent younger brother” joining the London wine scene, to his adventurous leap to Paris where he found not only love, but the seeds of a movement that would blossom into the historic Judgment of Paris. Each anecdote bubbles over with the energy of a man unafraid to say “why not?” and willing to challenge everything for the sheer joy of discovery.
A glass in hand, you’ll travel alongside Spurrier as he navigates the peculiarities and prejudices of Parisian wine culture, reinvents himself as a merchant and educator, and eventually pulls off a tasting so legendary that its aftershocks are still felt today. Revelations abound—not just about the logistics and emotions behind May 24, 1976, but about the characters, the stakes, and the unintended consequences for both the icons of Bordeaux and the upstart producers of Napa Valley. As the story unfolds, you’ll hear how a spirit of risk, trust in communication, and a belief in honest storytelling led to a blind tasting that didn’t just surprise critics, but also rebalanced the global map of wine quality and perception.
But this episode uncorks far more than history—it invites you into the ongoing debate about wine’s future. With Spurrier’s trademark blend of reverence and irreverence, you’ll learn why wine, at its best, is more about friendship, education, and shared narrative than points, packaging, or trends. Whether you’re a cork purist, a screwcap convert, or an adventurer intrigued by ancient vineyards in Armenia, Spurrier reminds us that wine’s deepest magic is—and will always be—in the stories we sip and share together.
Here are five things you’ll discover with a swirl of your glass:
🍷 How Stephen Spurrier’s wild idea for a wine shop and school in Paris set the stage for the Judgment of Paris.
🍷 The untold stories and behind-the-scenes drama of the 1976 tasting that turned the wine world upside down.
🍷 Why the real legacy of the Judgment of Paris is the global rise of blind tastings and new wine regions.
🍷 What Spurrier really thinks about trends like natural wine, canned packaging, and the meaning behind “organic.”
🍷 How the true richness of a bottle isn’t measured by prestige, but by trust, storytelling, and the people you share it with.
YouTube: https://youtu.be/qJ5MQSHEhsk
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Now, from high atop his desk, get
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ready to peel it all back and
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get to the root of the subject, no pun
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intended, with Paul K
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On winetalks,
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where he takes no prisoners and calls it
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the way he sees it.
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Hey, welcome. Welcome to Wine Talks with Paul Kay. We are
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available on Google Play, Spotify, itunes, Apple Play, wherever you
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guys hang out for your podcasting. And today we are just going
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to continue with our Judgment of Paris series. And this is.
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I'm honored, I'm privileged, I'm humbled to have with us
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what would I say, the architect of what could have been or is
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the greatest thing that ever happened to California wine or American wine for that matter.
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But really, when you talk about modern times of wine
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consumption, there are three things that have happened. Two of
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them are dealt with consumption and the primary one, which is the
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Judgment of Paris here in 1976, changed the world of wine.
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And we have with us Mr. Stephen Spurrier, all the way from Dorset,
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England. Welcome to the show. Thank you very
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much, Paul. We have so much to talk about. I don't think we can
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do it in the 45 minutes that we allocate for this. It doesn't matter. I
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got all the time in the world. We're going to have some fun. I wanted
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to start with this because we're going to get into the bowels of the Judgment
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of Paris, and there's so much press and there's things to talk about. And I've
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had George Tabor on the show. I've had Violet Grgich. Mr. Barrett's coming on,
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Bowes coming on. You know, there's a lot of history. We'll talk about that soon.
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But I want to talk about the first sentence of the book. The first
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sentence of the book says, on an Autumn Day in 1970, two, Englishmen
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were walking around Paris's posh Right bank near Rue
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Royale. Why were two Englishmen walking
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around the Right bank and rue Royale in 1970?
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How did you get there? Well, I think
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I got married. Well, let's start at the start. I joined the
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London wine trade in 1964. I'd always
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wanted to go into the wine trade. I'm a
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younger son, and in
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England, the elder brother inherits everything. Yeah. So
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I know that, too. That stopped a bit now. So, I
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mean, we were a privileged family, so there was money around.
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And while I always envied my elder brother
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his security, he always envied my independence. Yes.
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After university and that. I joined the wine trade in
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64 and got married in
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early 68. And because of the money
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and my love of France, which was already deep inside me,
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I bought a property with a ruin on it in the
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Department Duval down in the south of France.
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And so my wife and I, the day of our marriage, the evening of
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our marriage, we took our first class carriages,
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the golden arrow at Victoria, to go to Paris and
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to start our life in France. Just like that. Just like
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that. Well, I mean I didn't
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pass it on at the ceremony, but for the
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first few years of our life, whenever I
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gave an idea to my wife, she said, well, why not, let's do it. And
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unfortunately, when I started the vineyard here about
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10 years ago, she said, yeah, why not? As long as you pay for it.
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Yeah. A vineyard in England no less. Right.
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There I was in Provence. And we tried to rebuild the ruin.
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We got ripped off. We were far too young, but we
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had a good time in Provence. And it was, you know,
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I was 26 and she was 21 and we
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discovered, well, we had a good time
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and. But then we knew after two years it wasn't going to
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work. So we'd have to go through
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a total emigration, I mean
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non residents change of residence through the bank of England
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because the taxes in England were so horrendous. And we
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didn't leave to avoid taxes, but we went through
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the system which permitted us to
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sort of no longer be considered English
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residents. And so Bella, my wife said,
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okay, well it's not worked hard. Should we go back to London? Because we
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kept our heist there. And I said no, I'm not going back to London
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with my tail between my legs. Let's go to Paris and I'll go back
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into the wine trade. So we moved to Paris and that was where
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white two gentlemen were walking around the Rue Royale
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in September 1970. And there was no wine
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trade. There was no wine trade in the way that I knew it in London.
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Of course there wasn't, there's no reason why there should have been. So there was
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no possibility I could have gotten a job
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as an Englishman speaking adequate but not very good
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French on and so forth. And with my friend who was a lawyer
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in the next door, next door block, we passed a wine shop,
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little wine shop called the Carvel in Madeleine. And I
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said to Christopher, I said, that's my dream, a little shop like
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that. I know exactly what I could do with it and that's my
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absolute dream. So he dragged me in and I
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looked around and eventually the owner,
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a sophisticated lady said may I sell you something?
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And my Friend said, yes, my friend. My friend
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would like to buy your shop. And she said,
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actually, it's for sale. So we talked about
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it and we discussed it
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and the price was set. But then what's
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interesting, and it's sort of almost been a pattern in my life,
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she got second thoughts because her husband had been a
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very good Calviste. He'd been a very good wine merchant, and he
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got cancer and he died two years previously. And she was
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just holding the fort. And she didn't see
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how a young Englishman could honor
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the reputation of her husband, of her late
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husband. So I said, okay, Madam Future, here's the deal.
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We're coming up to October 1st. I'll work for you for
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free for six months. And if you think I can honor your
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husband's memory, we'll do the deal. If not.
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If not, not. So on April 1, which was still April
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Fool's Day in Paris, they call it the Poisson. I was going to ask that
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question, actually. Yeah, yeah, yeah. But it only runs until midday.
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April 1, 1971. She gave me the keys to the cash
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desk and I took it over. Now, in those six months,
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I'd learned much better French. I knew exactly what
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I wanted to do with the shop. I was already. I got to know the
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clientele. We were in what was called the Golden Triangle,
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the Place La Madeleine, the Rue Royale, the Boulevard Malesherbes,
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all that kind of stuff. And Paris was much more
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international in those days than it is now. All the American banks were there,
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all the American and English law firms were there, and they were all in
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the eighth. And so I had this English clientele
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basically at my feet. But
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Madame Fougere had never, because she didn't speak English, had never
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thought about them. So the day I took it over,
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I placed an ad in the Herald Tribune which said,
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your wine merchant speaks English. Ring Steven Spiderman.
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What a benefit, right? And that's really how it began. And
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so within, I mean, I did, I have to admit, I didn't know what I
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was doing. And we
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were bottling Vaude Neur at the time. And I got rid of all that
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I didn't intend to sell Vaudinaire. And the
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supplier of the inexpensive but inexpensive
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va ordinaire said, monsieur Espilier, you're going to lose half your
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clientele. I said, that's the half I want to lose. So
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it was, I mean, I was young and,
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you know, a bit of a dreamer. You said something, though, that what you've done,
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I mean, I'm going back Just from when you moved to France.
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And I'm from a family of immigrants. My father immigrated to America in
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1949, my grandfather, my grandmother, et cetera.
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You know, this is a risk. And if you read about Mike Girgich in the,
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in the book, and he comes From Croatia with $32, did
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you consider this a risk when you just picked up and left with your wife
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and moved to the Provence? And then once you decided to do that, was it
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even. No, no, we had, we had tremendous. I mean, we.
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I had kept. Because I was moving to
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an address with a house on it, even though it was a ruined
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house. We kept our four
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story house in Chelsea. Yeah. So.
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And there was a bit of money on both sides
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and we were young and
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adventurous, but we were totally secure financially. There was
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no risk.
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There was no financial risk. It never occurred to us
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because we didn't actually.
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I'm certainly not going to say we had more money than we needed. It's not
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that. But we didn't actually think of financial
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stuff at that time. So you pick up, you move to Paris, you find
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this unbelievable store. And I love the Van
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Odonaire conversation because it says in the book, you're wheeling
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barrels around. You know, in those days you could do that, right.
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You could come in with your carafe or your bottles or your. Whatever they call
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it and you can fill it up. And you could do that in America at
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that time too. You can't do it now. But you had an idea
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then that this store was going to be more classical, let's say
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English merchant. And I'm interested to know why you think
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in Paris at that time that there wasn't a wine trade of
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to sort of. There wasn't a wine store in every corner, maybe like they would.
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There was, there was, there
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was a Nicolas store. Oh, yeah, he's a famous guy.
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Yeah. But I mean, they were brilliant stores. They had wines going back to the
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19th century. I mean, they were fantastic. Wow. But they
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were, they. But then there were a lot of independent stores that were
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known as Carviste. And then there were three or four real top wine
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merchants. There was Jean Baptiste Bess, Jean Baptiste Chaudet,
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both on the Left bank, and Lucien Le grand on the Right Bank. And
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it was Le grand that I became particularly friendly and did
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quite a lot of stuff with. But then Paris was. And then there were the
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luxury stores like Fauchon and Ediyard. So Paris was
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certainly not a backwater in terms of wine.
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I would say that the consumers, the Parisians Themselves
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were backwaters because they drank a lot of rubbish
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and they were not terribly. They were more concerned
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with the price of the bottle than what it tasted like. And I guess
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that was what I was determined
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to change. Every single wine I bought for the shop was
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a wine where I knew the producer. I'd been to the estate,
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and I drink it myself. So
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that was. And I never sold wine. I just said, try this,
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you'll like it. And it worked. That's interesting because
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we're going to talk about this later, because once we get to the Judgment of
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Paris story itself, but we're kind of confronted with that in
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the industry right now. And I've said this many times on the show, but
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people are bringing in €1 per liter wines in America, bottling
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them under a bunch of labels, putting. Put him on Groupon for three or four
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dollars. And it's kind of interesting that we're going
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back. Seems like there's a part of
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consumption that seems to be going backwards, and then
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we're trying to get it to go forward. So we'll talk about that when I
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get the judgment of Paris.
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So we have this store and you've now are establishing this
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American and English clientele. So, you know, I'm
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a huge fan of Ernest Hemingway's A Moveable
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Feast, you know, which sets in the twenties in Paris. It seems so
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romantic. The movie A Midnight in Paris is kind
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of focused on that. And you said that it was not as international.
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It is more international then than it is today. That's. No, no, no. There
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were more. Paris was still very, very French. I
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see. Basically I had IBM. The whole
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offices of IBM were in the street next door. Street to
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me. But the
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average Parisian did not speak English. So although all the
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international companies were there,
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it was. It was not an international
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city like. Like London has become and like Paris is now.
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And with the. With my Anglo Saxon clientele, I
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certainly kept my French clientele. And the shop
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was expanding. They used to drop by in the
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evenings and taste a glass of wine or two. And
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I used to talk them through it. And
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one of them, they were in a law firm in the Place de
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Madeleine. He said, you know, if you
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could ever put this in a structured manner, we'd love to learn about wine,
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because we don't know anything about wine. And the place next door,
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which was a locksmith and I don't know what the hell you want a locksmith
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00:14:12,290 --> 00:14:16,090
in the middle of Paris for. But anyway, it was a locksmith
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on two floors came up for sale And I made a bid
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for it at the bankruptcy auction and I got it
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and founded l' Academy du Vin. Now, what's interesting,
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I wasn't going to call it l' Academy du Vin. I wanted to call it
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Lambassade du Vin because I thought of myself as an ambassador
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for wine and not an educator. But
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Lambassade du Vin had been taken by someone else, and l' Academie
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du Vin, being such a. I suppose a grand name, had
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not. So hence l' Academie du Vin was formed, which
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was the first privately owned wine school in France,
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run by an American friend of mine called John Winroth and myself.
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And basically, that is
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the base, the kernel of the Judgment of Paris.
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Had there been no Academy du Vin, the Judgment of Paris would not
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have. Happened, which is fascinating because George says
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that's how he learned about it. Yeah,
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he was doing a wine course with us. But the thing is that. So
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I opened in late 72,
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early 73, in
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October 72, an American lady who'd been working
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on the Herald Tribune, who had become a
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client of the shop came to see me and
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she saw what was going on next door and she said, what's that? I said,
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it's going to be a wine school. She said, well,
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would you like anyone to help you with it? And I said, well, I think
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00:15:53,330 --> 00:15:56,930
that's a great idea because we could use the help. I'm running the
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shop and. Sure. So Patricia Gallagher was American
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and she. Her family had come over,
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you know, in the late 1600s. She wasn't one of the
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earliest, but they came over on the east coast where she
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still. Her family still has roots and
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she was very proud of being American and not in
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a. In a show off sense, but she was proud of her roots. And
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so every 4th of July, you know, from
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73, 74, 75 onwards, she tried to find American wine in
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Paris and couldn't because maybe Fauchon had Almaden or
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something. But then what was most important, because
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we had the wine school and we had a big tasting room and we
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spoke English and we were bang in the middle of Paris.
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California vintner's producers and the journalists
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like Robert Finnegan and Alexis Bespalov
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came to the shop, came to La Cabaret de Vine,
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and the California producers brought their wine.
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And I'd never tasted California wine before.
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Patricia had not tasted California wine of that quality before.
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And it was entirely due to Patricia that
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the idea came
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that we should hold a tasting of these wines to
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simply draw attention to the quality coming out of
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California. Totally
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altruistic. And we'd given tastings, I mean, we'd given
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tastings of Australian wine from the Australian
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embassy, Spanish wine from the Spanish embassy. We were, you know,
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basically the only game in town who ever thought
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of non French wine. And but this was.
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Patricia took this to another plane and she had vacation
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in September. 75, she went to San Francisco.
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Robert Finnegan marked her card a bit. She went to Marta Lena, she went
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to Stag's Leap, she went all over the place. And she came back
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saying, it's extraordinary, we must do this. And I said,
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okay, Patricia, that's fine, we'll do it.
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But you insist. We need a peg to hang it on.
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And because this is going to be a bigger
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thing and it's a risk, it's
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not just a one off tasting. We're trying to achieve something here. We're not just
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showing a range of wines from Spain. And so we need
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a raison d' etre. And she said, I've got the perfect
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raison d' etre. 76 is the bicentennial of the
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War of Independence. Wow, I've never heard
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that connection. And I said, well, you know, we Brits don't really celebrate
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having lost the colony, but I'll go along with that.
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And so that was Patricia's idea. And so once we got the peg
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and it was totally altruistic, we then began to invite
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the tasters. We got over
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to Valerie and you've got all the tastes, all their names in George's book. And
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00:19:06,050 --> 00:19:09,570
we were very well known. We were. Well, we were well known, we were highly
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respected, we were very much liked. We never put our hand out
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for any sponsorship or any freebies. And so
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the tasters, all of whom we knew, well,
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we knew most of them. We. I didn't know
305
00:19:25,690 --> 00:19:29,350
Raymond Oliver, the chef at the Grand Ver four. I
306
00:19:29,350 --> 00:19:32,910
didn't know Pierre Brejoux from the Institut des Applasses controller.
307
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But you know, it was an invitation from Academy Dauphin to taste
308
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California wine. So they all ticked the box and said yes. So May
309
00:19:40,390 --> 00:19:43,230
24th rolled along. I went to
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California with my wife over Easter, which was in
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April, to make a final selection. And we had six
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Chardonnays and six Cabernet based wines.
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And thanks to Joanne Dupuis, who is
314
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bringing a group of 22 people, a wine and tennis
315
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group, she hand carried the wines because I wouldn't have been able to get
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24 bottles through the French customs
317
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on my own. So Joanne really kind of
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facilitated the tasting in that sense. And
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I gave a tasting for her group, which included Andre
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00:20:21,490 --> 00:20:25,210
Cheliceff and Louis Martini and really all the great and the good,
321
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but the senior members of the California wine
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establishment at La Canada du Vin.
323
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But a week or so
324
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before the tasting, it occurred to me that with the
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exception of Aubrey de Vilain, who was married to a girl from
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San Francisco, Pamela, nobody
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to my knowledge would have ever tasted California wine before.
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And I was worried that. Why would they? Yeah,
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well, I think Christoph Vaniquet, who was the youngest chef sommelier in
330
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Paris at the Tour d' Argent, he almost certainly would have
331
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done, but I. But basically the
332
00:21:08,350 --> 00:21:11,950
other tasters, many of whom were of, you know,
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a certain age, and I was afraid
334
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that however much they appreciated the quality,
335
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they would kind of damn the wines with
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faint praise like, oh, c' est pas mal.
337
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And it would go off like a damp squid.
338
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And I couldn't risk that. And I
339
00:21:35,440 --> 00:21:38,640
proposed to Patricia that I put the four best
340
00:21:39,400 --> 00:21:43,160
white Burgundy's and the four best red Bordeaux from my shop
341
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into the tasting and make it a blind tasting. And she said,
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you can't do that because they're not coming to a blind tasting, they're
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not coming to a competition. They're coming to taste California
344
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wines. I said, well, I'm going to do it anyway.
345
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And so what? The wines are in George's book. Bata
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Marache, Pune Marache. There was no.
347
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They were really chosen. And also the vintages match too. They were
348
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chosen just so the California wines,
349
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if they slipped through in maybe a third or a
350
00:22:18,660 --> 00:22:22,460
fifth, they would at least have got recognition vis a vis
351
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the benchmarks of France. And we
352
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chose them in a random order. I just put the names of
353
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the wines on a bit of paper, screwed up the bit of paper.
354
00:22:34,720 --> 00:22:38,400
Somebody took the piece of paper out of the hat. So the order of service
355
00:22:38,400 --> 00:22:42,000
is random. The wines were served one by one,
356
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which would not happen today. They would be left on the table. So you go
357
00:22:45,880 --> 00:22:49,280
backwards and forwards. And when the tasters turned up,
358
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I said, you have been invited just to taste California
359
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wines. And I thought it would be interesting to make it a blind
360
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tasting with the benchmark
361
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wines from Burgundy and from Bordeaux.
362
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And do you agree? And they said, yes. Yeah.
363
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Pourquoi pas? Yeah. And so why
364
00:23:11,210 --> 00:23:15,050
would they not? And sort of the rest is. The rest is history.
365
00:23:15,050 --> 00:23:18,770
But it was a series of. The
366
00:23:18,770 --> 00:23:22,050
idea was Patricia's, the whole package was
367
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Patricia's. But I just
368
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didn't want to take the risk of it going off as a damp squib.
369
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And so, you know, we made it a
370
00:23:33,080 --> 00:23:36,880
blind tasting. With the results, which, I mean, no one was
371
00:23:36,880 --> 00:23:40,440
more surprised than me, but you'll see from George's
372
00:23:40,440 --> 00:23:44,200
book, Chateau Martinez, six tasters put that top
373
00:23:44,680 --> 00:23:48,320
and three tasters put it second. My bet was Charlotte. The three
374
00:23:48,320 --> 00:23:51,880
tasters put shallow in second. But I thought Charlene was going to, was going to
375
00:23:51,880 --> 00:23:55,730
come. Yeah, richer usually. Yeah, yeah. So. And then
376
00:23:55,730 --> 00:23:57,970
of course the results of the whites were
377
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divulged while all the whites were being cleared away. And that
378
00:24:03,170 --> 00:24:06,850
created a little consternation, of course.
379
00:24:07,970 --> 00:24:11,650
No, not so bad. Not shock horror. But I think
380
00:24:11,810 --> 00:24:15,370
certain tasters, nameless, were
381
00:24:15,370 --> 00:24:19,090
determined that it wouldn't happen again. And if
382
00:24:19,090 --> 00:24:22,580
you look at the rankings out of 20 in the
383
00:24:22,580 --> 00:24:26,220
reds, certain wines get two and four out of 20.
384
00:24:26,780 --> 00:24:29,900
Well, you don't give that kind of mark.
385
00:24:30,460 --> 00:24:33,180
So I think the tasters who gave those marks
386
00:24:33,580 --> 00:24:36,220
recognized them as California, quite correct,
387
00:24:37,260 --> 00:24:40,980
complete to slam them. And so it's always been in the back of
388
00:24:40,980 --> 00:24:44,820
my mind that stag's leap from four year
389
00:24:44,820 --> 00:24:47,830
old vines, 100% cabernet sauvignon
390
00:24:48,790 --> 00:24:51,590
with Andrzej Tszedichev as a wine advisor
391
00:24:53,190 --> 00:24:56,950
was so elegant and
392
00:24:58,950 --> 00:25:02,750
un burley, so elegant that a
393
00:25:02,750 --> 00:25:05,750
lot of the tasters thought it was French. And I think
394
00:25:07,030 --> 00:25:10,510
they gave it a good look. It came top. I've run the
395
00:25:10,510 --> 00:25:14,100
numbers backwards and forwards everywhere you want. Stagsley
396
00:25:14,260 --> 00:25:17,620
still comes top. And
397
00:25:17,860 --> 00:25:21,700
I think it, it was the only of one of
398
00:25:21,700 --> 00:25:25,460
the California wines which had, which
399
00:25:25,460 --> 00:25:29,060
could have possibly been mistaken for French. So that's just.
400
00:25:29,380 --> 00:25:33,220
But doesn't that even, doesn't even buck the idea in
401
00:25:33,380 --> 00:25:37,140
modern winemaking that you can't make a decent wine from that first
402
00:25:37,140 --> 00:25:40,860
vintage of the first four or five, you know, harvests of grapes.
403
00:25:41,100 --> 00:25:44,900
I think that's rubbish and apparently. Well, no,
404
00:25:44,900 --> 00:25:48,060
no, I mean, I think that's rubbish because I mean, the vines are there
405
00:25:50,140 --> 00:25:53,940
to produce grapes and that's what they want to do. And you
406
00:25:53,940 --> 00:25:57,620
can produce grapes and make wine in the Trois
407
00:25:57,620 --> 00:26:01,180
and feuille in a third leaf. So
408
00:26:01,260 --> 00:26:05,020
this is a 73 and Warren had planted
409
00:26:05,020 --> 00:26:08,170
in 1970. So actually they were in the
410
00:26:09,370 --> 00:26:13,130
1771 70, so they were in their fourth leaf. So this was
411
00:26:13,130 --> 00:26:16,250
basically their second vintage. But I don't think Warren had.
412
00:26:16,730 --> 00:26:19,450
Anyway, if he'd made a 72, I didn't know about it.
413
00:26:20,810 --> 00:26:24,450
My bet for the reds was Ridge and ridge, eventually
414
00:26:24,450 --> 00:26:28,250
in 2006, ended up wiping the floor with everything. But
415
00:26:29,930 --> 00:26:31,850
it was an absolute fair
416
00:26:33,680 --> 00:26:37,520
blind tasting, as George recorded. And all
417
00:26:37,520 --> 00:26:41,160
the tasters, without exception, when they got
418
00:26:41,160 --> 00:26:44,880
back to where they lived in Bordeaux Or Burgundy or wherever,
419
00:26:45,280 --> 00:26:48,800
got a really hard time of having betrayed France.
420
00:26:49,200 --> 00:26:53,040
And not a single one of them mentioned that to me until
421
00:26:53,600 --> 00:26:57,360
the 30th anniversary in 2006.
422
00:26:58,250 --> 00:27:02,050
And those of them who were still alive said, you
423
00:27:02,050 --> 00:27:05,610
know, Stephen, we can tell you now, but we really suffered.
424
00:27:06,090 --> 00:27:09,210
Wow. I can imagine. There wasn't supposed to happen.
425
00:27:09,690 --> 00:27:11,450
Pierre Brejou, who was the
426
00:27:14,490 --> 00:27:18,050
director of the Institut des Appellacieux Controlles, was
427
00:27:18,050 --> 00:27:21,730
asked to resign. And Pierre Tarry
428
00:27:21,730 --> 00:27:25,140
of Charda Giscol, who was the mayor of Margaux, suggested he
429
00:27:25,140 --> 00:27:27,940
resign as may. All this kind of stuff
430
00:27:28,980 --> 00:27:32,420
they never told me because they knew that
431
00:27:32,580 --> 00:27:36,100
the tasting had been held in honest
432
00:27:36,100 --> 00:27:39,940
circumstances. Well, tell me about the. I want to read you something in a second,
433
00:27:39,940 --> 00:27:43,620
but tell me then, because this is. I've read this many times about.
434
00:27:44,420 --> 00:27:48,180
I think the wine trade in Bordeaux in the 70s was suffering a
435
00:27:48,180 --> 00:27:50,910
little bit of a dip. There was some. I know that
436
00:27:51,390 --> 00:27:54,910
Bordeaux was classically English trade.
437
00:27:54,990 --> 00:27:58,190
Basically you would bottle in England or you would, you know, they had control of
438
00:27:58,190 --> 00:28:01,750
the negociant status. Was that a
439
00:28:01,750 --> 00:28:05,150
real thing at the time? By
440
00:28:05,150 --> 00:28:08,830
76 they were fine. They were fine, okay. But the big scandal was
441
00:28:09,150 --> 00:28:12,790
the Cruz scandal was 73. 72, 73, the
442
00:28:12,790 --> 00:28:16,510
seven days war or whatever, the. Well, Melvin, our friend
443
00:28:16,510 --> 00:28:19,798
Melvin, he lost everything in 72,
444
00:28:19,962 --> 00:28:23,420
73. So they had recovered. The
445
00:28:23,420 --> 00:28:26,860
72 vintage was terrible. The 73 vintage wasn't too bad.
446
00:28:27,500 --> 00:28:30,460
Bordeaux had recovered by 76. It wasn't
447
00:28:31,100 --> 00:28:34,900
economically very secure, but they weren't suffering as they had been
448
00:28:34,900 --> 00:28:38,740
three or four years previously. But they didn't need the
449
00:28:38,740 --> 00:28:42,140
competition. They did not need to be told that
450
00:28:42,300 --> 00:28:45,740
Catholic from Napa Valley had beaten them.
451
00:28:45,960 --> 00:28:49,600
That's not going to help. Let me. I want to read you something from my
452
00:28:49,600 --> 00:28:53,440
dad. This is my father's newsletter. August 76. He
453
00:28:53,440 --> 00:28:57,120
says he actually. He reprints the column from the
454
00:28:57,120 --> 00:29:00,960
Time magazine, June 7, Time magazine. But then he writes, we received the
455
00:29:00,960 --> 00:29:04,200
official results from Mr. Spurrier's Lacademie Devant
456
00:29:04,520 --> 00:29:08,320
25 Rue Royale Paris and reproduce them here for
457
00:29:08,320 --> 00:29:11,960
you. The 20 point system was used and the results are shown as total
458
00:29:11,960 --> 00:29:15,610
points. The tastings were held blind. And then he
459
00:29:15,610 --> 00:29:19,410
lists the winners and goes on. This is a remarkable accomplishment for Jim Barrett
460
00:29:19,410 --> 00:29:23,050
of Chateau Montelena and for Warren Woodiarski of Stag Sleep. Jim is a local
461
00:29:23,050 --> 00:29:26,290
palace for these resident and a practicing attorney of Torrance,
462
00:29:26,530 --> 00:29:29,850
spends his weekends at the winery. Warren has been a friend of the palace radies,
463
00:29:29,850 --> 00:29:33,250
wines and spirits as Jim has and gives us a visit whenever he's in town
464
00:29:33,890 --> 00:29:37,330
now. I learned. I mean, I knew Mr. Barrett was a local person. I used
465
00:29:37,330 --> 00:29:41,020
to surf with the youngest son, Kevin, and the
466
00:29:41,260 --> 00:29:44,220
older brother Beau, now is the owner and winemaker. But
467
00:29:45,660 --> 00:29:49,380
I didn't know Warren Winiarski slept in my brother's room when
468
00:29:49,380 --> 00:29:53,220
he came into town. And that just befuddled me. But then, and
469
00:29:53,220 --> 00:29:56,820
I'm just taking you back just for a second, chapter 16 of the
470
00:29:56,820 --> 00:30:00,620
book. I want you to just reflect on this. Chapter 16 of the book
471
00:30:01,020 --> 00:30:04,740
starts with. In the summer of 1975, Patricia Gallagher was
472
00:30:04,740 --> 00:30:08,410
making plans to visit her sister and Palace Verdes Estates, the
473
00:30:08,410 --> 00:30:11,410
wealthy coastal communities such as south of Los Angeles,
474
00:30:11,970 --> 00:30:15,810
goes on to talk about your relationship with her. So I told this,
475
00:30:15,810 --> 00:30:19,610
my father, he's 92 now, and this is about, I don't know, a few weeks
476
00:30:19,610 --> 00:30:23,250
ago, I told him I visit him, he's in San Diego. I said, dad,
477
00:30:23,410 --> 00:30:26,370
this is what it says in the book. He says, oh, yeah, she came into
478
00:30:26,370 --> 00:30:29,810
the store. I go, what do you mean? He says, well, she came in,
479
00:30:30,050 --> 00:30:33,220
introduced herself and said what she was doing. Not just
480
00:30:33,860 --> 00:30:37,260
not about the Judgment of Paris in the sense of a contest, that she was
481
00:30:37,260 --> 00:30:40,820
looking for some California wines. And it kind of jives
482
00:30:40,900 --> 00:30:44,500
because back then in la, there were only really five
483
00:30:44,500 --> 00:30:47,900
stores that had any premium wine selections. My father's, Duke of
484
00:30:47,900 --> 00:30:51,700
Bourbon, Wally's and a couple others. And it just turns
485
00:30:51,700 --> 00:30:55,460
out that Patricia Gallagher's sister lives in Palos Verres Estates. So
486
00:30:55,460 --> 00:30:58,740
I find this connection kind of intriguing for me and.
487
00:30:59,320 --> 00:31:03,080
And I wanted to tell the story that, you know,
488
00:31:03,240 --> 00:31:07,040
I want to continue the story of the Judgment of Paris for younger
489
00:31:07,040 --> 00:31:10,800
wine drinkers to understand, you know, how all this came about. George says to
490
00:31:10,800 --> 00:31:14,400
me in his interview, well, I think California wines would
491
00:31:14,400 --> 00:31:17,960
have eventually made their way into the world scene. Five or ten years later,
492
00:31:18,520 --> 00:31:21,320
I'm like, yeah, but we wouldn't be having this conversation
493
00:31:22,120 --> 00:31:25,320
because it was an event. It was a turning event. And it.
494
00:31:26,590 --> 00:31:29,950
The migration, a slow migration of California wines into the world of wine would have
495
00:31:29,950 --> 00:31:33,470
been uninteresting. But this event made it interesting.
496
00:31:33,950 --> 00:31:37,310
I mean, I think it was. Well, Warren Winiarski said
497
00:31:37,790 --> 00:31:41,589
the telephone rang off the hook. He couldn't sell his wine on the East
498
00:31:41,589 --> 00:31:45,270
Coast. That's right. So the
499
00:31:45,270 --> 00:31:49,070
telephone rang off the hook. And it was an event which people discussed. It got
500
00:31:49,070 --> 00:31:52,110
so much press. And it was an event which
501
00:31:53,700 --> 00:31:57,380
I redid it 10 years later in New York with
502
00:31:58,260 --> 00:32:01,820
Sassy Sheen and Bartholomew Broadbent and a real top
503
00:32:01,820 --> 00:32:05,460
class panel. And that confirmed the quality
504
00:32:05,460 --> 00:32:09,260
of California reds. Because the Bordelayer said, you tasted
505
00:32:09,260 --> 00:32:11,940
our wines far too young. Well, that was proved.
506
00:32:13,060 --> 00:32:16,740
That wasn't proved. And the California wines had a
507
00:32:16,740 --> 00:32:20,270
stronger showing in 86. Yes. 30 years later,
508
00:32:20,990 --> 00:32:23,950
20 years, an even. Stronger showing in
509
00:32:24,030 --> 00:32:25,550
2006. But
510
00:32:27,710 --> 00:32:31,390
it was quite plainly a controversial event.
511
00:32:31,790 --> 00:32:35,510
And when you have a controversial event, people discuss it.
512
00:32:35,510 --> 00:32:39,150
And I think that is what gave the impetus
513
00:32:39,310 --> 00:32:42,990
to California wine. Gave the impetus because
514
00:32:42,990 --> 00:32:46,790
it kept on being discussed. You know what's fascinating
515
00:32:46,790 --> 00:32:50,550
to me, too, particularly with today's modern techniques,
516
00:32:50,550 --> 00:32:54,350
and you've got these electronic sorting tables, and they can throw the lizards off
517
00:32:54,350 --> 00:32:57,910
of the stems as they come through the sorting table, these crazy technology.
518
00:32:59,190 --> 00:33:02,910
But you have these phenomenal wines that were made in just
519
00:33:02,910 --> 00:33:06,390
what I would call classical winemaking techniques. You had a
520
00:33:06,390 --> 00:33:10,070
refractometer, maybe, and hydrometer, but
521
00:33:10,640 --> 00:33:14,400
you weren't doing all these analysis. It was about phenolic ripeness and all
522
00:33:14,400 --> 00:33:17,880
these things. And here are these gorgeous wines. In fact,
523
00:33:17,880 --> 00:33:21,120
Peter Mondavi was saying it, that the Krug, I don't know,
524
00:33:21,120 --> 00:33:24,800
49 or 52 or something, you know, was scored very
525
00:33:24,800 --> 00:33:28,160
highly recently. How do you. The.
526
00:33:30,240 --> 00:33:34,080
Andrei Cheliceff's Pinot Noirs that he made
527
00:33:34,080 --> 00:33:36,800
in the mid-40s at Berlioz,
528
00:33:38,270 --> 00:33:42,030
some of the greatest wines I've ever had. Wow. They are, I mean,
529
00:33:42,590 --> 00:33:43,630
just unbelievable.
530
00:33:46,510 --> 00:33:49,830
And that was a tasting that I did with a whole bunch of people in
531
00:33:49,830 --> 00:33:53,630
1979. But, I mean, they were made as
532
00:33:55,230 --> 00:33:59,030
natural products without all this hoo ha.
533
00:33:59,030 --> 00:34:02,350
Now, about natural wines, yes, they were made in a natural manner.
534
00:34:03,080 --> 00:34:06,760
And as Hubert de Vilain, who is asked so often
535
00:34:06,760 --> 00:34:10,520
how he manages to make such wonderful wines,
536
00:34:10,840 --> 00:34:13,640
he just says, we pick the grapes when they're ripe and do nothing.
537
00:34:15,880 --> 00:34:18,599
Which seems like the right way to do it now, isn't it? Yeah, it seems
538
00:34:18,599 --> 00:34:22,360
like the right way to do it. But I think I'd like to bring up
539
00:34:22,440 --> 00:34:26,000
a point which to me is absolutely
540
00:34:26,000 --> 00:34:29,810
key, is that whatever the
541
00:34:29,810 --> 00:34:33,530
judgment of Paris did for California, and we all know what it did,
542
00:34:33,930 --> 00:34:37,450
it did more for the international world of wine.
543
00:34:37,770 --> 00:34:41,130
Because what it did was to create a template
544
00:34:41,770 --> 00:34:45,450
whereby lesser known or even unknown
545
00:34:45,450 --> 00:34:48,490
wines of quality could be tasted blind
546
00:34:48,970 --> 00:34:52,770
against benchmark and known wines of quality. And
547
00:34:52,770 --> 00:34:56,550
if the judges were themselves of quality, the opinion of the
548
00:34:56,550 --> 00:34:59,790
judges would be respected. Yes. And that
549
00:35:00,270 --> 00:35:03,910
because it was held in Paris with nine judges, if it had been
550
00:35:03,910 --> 00:35:07,350
held across a dining room in St. James's street with Michael
551
00:35:07,350 --> 00:35:10,590
Broadbent and Harry War, it wouldn't have had the impact.
552
00:35:10,910 --> 00:35:14,550
But it was an open Event and recorded in
553
00:35:14,550 --> 00:35:17,870
Time magazine and then recorded in history. And
554
00:35:18,830 --> 00:35:21,470
that template opened
555
00:35:22,550 --> 00:35:25,910
it completely level the playing field.
556
00:35:26,950 --> 00:35:30,590
So that's the most important legacy of the
557
00:35:30,590 --> 00:35:34,310
Judgment Paris, in my view. Well, here's a. I'm glad you
558
00:35:34,310 --> 00:35:38,070
brought up Harry Waugh. And this leads into two things I
559
00:35:38,070 --> 00:35:41,390
wanted to talk to you about. But one of them is this is also from
560
00:35:41,390 --> 00:35:45,110
my father's newsletter. And a couple months, about a year later, this is
561
00:35:45,110 --> 00:35:48,850
Harry Waugh, and this is about Leslie Devante. My dad started two or three
562
00:35:48,850 --> 00:35:52,250
chapters of Lesmie Devant. And I want to talk to you about this idea
563
00:35:52,250 --> 00:35:55,890
maybe of a current version of things like the
564
00:35:55,890 --> 00:35:59,730
Academy Divan, or particularly Les Amie Devant, because
565
00:35:59,730 --> 00:36:03,330
I think that we need to continue to
566
00:36:03,330 --> 00:36:07,010
educate the consumer on what a value of a good bottle of
567
00:36:07,010 --> 00:36:10,410
wine is compared to the stuff they're being barraged with. In the meantime,
568
00:36:10,890 --> 00:36:14,650
this article says Harry Waugh, noted British wine authority, was guest of
569
00:36:14,650 --> 00:36:18,460
the regional director of Lesmie Devante, where we
570
00:36:18,620 --> 00:36:22,180
pitted top Bordeaux in the five best Cabernet California
571
00:36:22,180 --> 00:36:25,980
reds, the 73 Sterling, the 74 Stags Leit Merlot,
572
00:36:26,860 --> 00:36:30,460
as did the Spring Mountain 73 and 72 Heights Cellars
573
00:36:30,460 --> 00:36:34,260
Martha's Vineyard against seven French
574
00:36:34,260 --> 00:36:38,100
wines, which include the 73 Lafitte, the 71 Mouton and the
575
00:36:38,100 --> 00:36:41,820
73 Palmer. Like, wow, that's a pretty noble,
576
00:36:41,980 --> 00:36:45,800
pretty noble lineup there. But I thought it was very interesting that about a year
577
00:36:45,800 --> 00:36:49,520
later, Harry was in Los Angeles holding something
578
00:36:49,520 --> 00:36:53,280
kind of similar to what I'm supposing that the judgment of
579
00:36:53,280 --> 00:36:56,680
Paris probably triggered many, many of these sort of face
580
00:36:56,680 --> 00:36:59,560
offs across the country and across the world.
581
00:37:00,520 --> 00:37:04,000
But what's your thought of that? You started Academy
582
00:37:04,000 --> 00:37:07,800
Devant for the education of what seems to be British and American
583
00:37:07,960 --> 00:37:11,400
people that were living in Paris and this
584
00:37:11,900 --> 00:37:15,540
in the 70s. During this period, my father was around selling
585
00:37:15,540 --> 00:37:19,300
wine. The lesbian was very powerful. There's none left. I've
586
00:37:19,300 --> 00:37:22,940
researched. I can't find any active chapters. Do you think it's time
587
00:37:22,940 --> 00:37:26,700
for some kind of formal, I'm not gonna
588
00:37:26,700 --> 00:37:30,500
say formal education, but just a social education of wine for people
589
00:37:30,500 --> 00:37:33,660
to understand. I think
590
00:37:34,060 --> 00:37:37,580
wine's all about communication, okay? It's all about
591
00:37:38,150 --> 00:37:41,990
communicating what is behind the
592
00:37:41,990 --> 00:37:45,790
wine. The story, the people, where the wines are growing and
593
00:37:45,790 --> 00:37:48,550
so on and so forth. Without communication, without information,
594
00:37:50,070 --> 00:37:53,829
a wine, it sort of can't really exist
595
00:37:53,829 --> 00:37:57,230
because a wine can only exist to the
596
00:37:57,230 --> 00:38:00,910
drinker once it's in his glass. Okay? But if there's
597
00:38:00,910 --> 00:38:04,670
no information, if there's no story, if there's
598
00:38:04,670 --> 00:38:08,420
no you don't go to a movie until you've read
599
00:38:08,420 --> 00:38:12,100
the reviews and you know who the actors are, you know what the story is.
600
00:38:12,100 --> 00:38:15,580
So you're all prepared for it. And
601
00:38:16,220 --> 00:38:20,020
I think you're absolutely right. It's something like Les Ermes du Mains, which is such
602
00:38:20,020 --> 00:38:23,740
a nice name. Friends of Wine. You
603
00:38:23,740 --> 00:38:26,700
form a club and you have recommendations
604
00:38:27,740 --> 00:38:31,580
every month. You have. The wine merchants will be dragging your
605
00:38:31,580 --> 00:38:34,850
hand off to get on your list. And it could be. I think
606
00:38:35,250 --> 00:38:37,730
it could be wonderful. And I think
607
00:38:39,890 --> 00:38:42,370
the ranking.
608
00:38:44,290 --> 00:38:47,570
I know Robert Parker is so the Wine Spectator, but
609
00:38:48,210 --> 00:38:52,050
all these wine reviewers ranking. And James
610
00:38:52,050 --> 00:38:55,890
suckling, who gives 100 points as though Easter bunnies.
611
00:38:56,610 --> 00:39:00,450
I'll reserve judgment on that. Yeah, quite. It's got too
612
00:39:00,450 --> 00:39:04,290
far. It's numbers. It's numbers and money.
613
00:39:04,290 --> 00:39:08,050
Because the hundred point is very, very expensive. And that's not really what
614
00:39:08,050 --> 00:39:11,690
wine's about. Wine is about stories and people and about
615
00:39:11,690 --> 00:39:15,489
enjoying a glass of wine with friends. And wine
616
00:39:15,489 --> 00:39:19,330
can be $10. I mean, I read in the
617
00:39:19,410 --> 00:39:22,770
International New York Times Eric Asimov's
618
00:39:22,770 --> 00:39:26,280
columns are very often reproduced. He
619
00:39:26,280 --> 00:39:29,880
talks about under $20 wines, and he's just been talking
620
00:39:29,880 --> 00:39:33,400
about Rieslings, which not many of them are under
621
00:39:33,400 --> 00:39:34,840
$20. But I mean,
622
00:39:37,080 --> 00:39:40,560
wine is about consumption and wine is about communication. You
623
00:39:40,560 --> 00:39:44,080
cannot, in my view, have intelligent consumption
624
00:39:44,080 --> 00:39:46,760
without communication. And so I think if you
625
00:39:47,800 --> 00:39:51,560
were to think of relaunching Les Ami du Vi, a little chapter of that,
626
00:39:51,560 --> 00:39:54,960
it would. It'll do very well. I'm very
627
00:39:54,960 --> 00:39:58,160
interested in doing it maybe as a legacy to my dad, maybe as
628
00:39:58,960 --> 00:40:02,760
wine world. You know, this is what's happening here, and maybe it's happening
629
00:40:02,760 --> 00:40:06,080
in London, because for one, Covid has changed,
630
00:40:06,240 --> 00:40:09,920
radically changed, I think, A, the consumption of wine, and
631
00:40:10,560 --> 00:40:14,080
B, how we buy it. Because all of us in the
632
00:40:14,080 --> 00:40:17,880
Internet world are experiencing a spike in sales, but it doesn't seem to be tapering
633
00:40:17,880 --> 00:40:21,630
yet. And not only that, what people are buying from me are
634
00:40:21,870 --> 00:40:25,470
totally different than what they were buying pre Covid. I'm selling all the brands.
635
00:40:25,470 --> 00:40:29,030
Austin Hope, Camus, you know, Silver Oak. I can sell all those things now. I
636
00:40:29,030 --> 00:40:32,710
couldn't sell them before, but the story behind what
637
00:40:32,710 --> 00:40:36,470
I try to tell my clients, and the reason
638
00:40:36,470 --> 00:40:39,870
I taste every Tuesday, I taste around 300 wines a month, is
639
00:40:40,590 --> 00:40:44,070
to find these little gems, these under $20 wines that are
640
00:40:44,070 --> 00:40:47,650
properly made, that carry a value, an ethereal
641
00:40:47,650 --> 00:40:51,410
value past the price and some kind of alcohol in
642
00:40:51,410 --> 00:40:55,210
the bottle. Right? It's the story, it's the conversation starter. What
643
00:40:55,210 --> 00:40:58,930
are we going to talk About. And you brought up this thing about natural
644
00:40:58,930 --> 00:41:01,970
wines. I mean, this is driving me crazy
645
00:41:02,690 --> 00:41:06,130
because, you know, I got a
646
00:41:06,130 --> 00:41:09,850
salesperson. It's natural. What do you mean by that? I mean, what is unnatural
647
00:41:09,850 --> 00:41:13,350
about other wines that you're talking about? But
648
00:41:13,990 --> 00:41:17,830
the biodynamic movement, I think, is very interesting. The organic
649
00:41:17,830 --> 00:41:21,430
movement. Well, let me say it this way. I have so many
650
00:41:21,430 --> 00:41:24,750
winemakers that come here and say, I don't understand the organic. We've been
651
00:41:24,750 --> 00:41:28,550
organic by nature. I don't want my children crawling
652
00:41:28,550 --> 00:41:30,790
around the vineyard picking up pesticides.
653
00:41:32,070 --> 00:41:34,150
Sure. I think
654
00:41:36,310 --> 00:41:40,010
it's very different between natural wines. Natural wines, what
655
00:41:40,010 --> 00:41:43,250
happens in the cellar. Okay. Everything else,
656
00:41:43,250 --> 00:41:46,570
biodynamic, organic, or whatever you want, sustainable
657
00:41:46,570 --> 00:41:50,130
viticulture happens in the vineyard. And they're two incredible
658
00:41:50,130 --> 00:41:53,930
different things. And so I've lived without natural wine all
659
00:41:53,930 --> 00:41:57,770
my life, and I'm going to continue to survive without it. I'm
660
00:41:57,770 --> 00:42:00,930
against natural wines in principle because they get away with murder
661
00:42:01,570 --> 00:42:05,210
and as is Janice Robinson. So we, you know, we. I
662
00:42:05,210 --> 00:42:08,890
agree, we kind of tend to ignore them. I want to know what's
663
00:42:08,890 --> 00:42:12,250
unnatural. I mean, wasn't the addition of sulfites? It's natural.
664
00:42:13,770 --> 00:42:17,490
The Bourdelais started that how many years ago? It's a natural thing. It's
665
00:42:17,490 --> 00:42:20,930
natural chemicals. Now, I understand if you're going to put, you know, mega purple or
666
00:42:20,930 --> 00:42:23,530
whatever they call that stuff in a wine to change the color. That's probably.
667
00:42:24,570 --> 00:42:28,370
But I think the
668
00:42:28,370 --> 00:42:31,970
original natural wines of the Georgian wines, which have always been
669
00:42:31,970 --> 00:42:35,580
defined in Amphora, know, 2,000 years ago. And so those
670
00:42:37,020 --> 00:42:39,980
really taste natural. But to use
671
00:42:40,860 --> 00:42:44,700
natural wine just because it doesn't have any sulphur is.
672
00:42:46,220 --> 00:42:49,940
Well, I mean, it annoys me. Yes, I agree. You
673
00:42:49,940 --> 00:42:53,260
brought that up. The caucus wines I've had a lot lately.
674
00:42:53,500 --> 00:42:57,340
Armenia, which I'm Armenian, they've doubled in wineage from
675
00:42:57,340 --> 00:43:00,190
27 to 54 in the last few years.
676
00:43:02,030 --> 00:43:05,830
Most of them will not grow the French varietals. They grow
677
00:43:05,830 --> 00:43:09,230
indigenous varietals. Adeni and Sireni and
678
00:43:09,230 --> 00:43:12,350
Volskahat and these things you can't pronounce. But
679
00:43:12,750 --> 00:43:16,350
that trade has been around much longer than
680
00:43:16,990 --> 00:43:20,590
the traditional trade. What do you think about the ability of.
681
00:43:20,830 --> 00:43:23,710
I'm a huge fan. I was at a wine
682
00:43:24,190 --> 00:43:27,920
competition in Romania in
683
00:43:27,920 --> 00:43:31,200
Kloof, which is just
684
00:43:31,280 --> 00:43:34,680
Transylvania, which last year, and the wines are
685
00:43:34,680 --> 00:43:37,920
fascinating. Now, of course, they do have Aligate, they have Chardonnay,
686
00:43:38,560 --> 00:43:42,399
they have French varietals, but that's not their strength.
687
00:43:42,480 --> 00:43:46,160
They do very well with them because they have a European climate.
688
00:43:46,640 --> 00:43:50,480
But their strength is of their original
689
00:43:50,480 --> 00:43:53,630
grape varieties, which I can't name now. And
690
00:43:53,630 --> 00:43:57,270
Italy by far has so
691
00:43:57,270 --> 00:44:01,070
many hundred, thousands indigenous grape varieties.
692
00:44:01,310 --> 00:44:05,110
And they're bringing them out of the woodwork to such an
693
00:44:05,110 --> 00:44:08,910
extent, I think Italy as a European country, I always, if I'm asked
694
00:44:09,070 --> 00:44:12,830
which is the most creative European country at
695
00:44:12,830 --> 00:44:16,670
the moment, it's always Italy for me. I mean, France
696
00:44:16,670 --> 00:44:20,490
is doing very well, but I mean, Italy is reinventing, is
697
00:44:20,490 --> 00:44:22,690
reinventing the past. It's going back to the future.
698
00:44:24,530 --> 00:44:28,370
There's a guy and I said about Armenia,
699
00:44:28,370 --> 00:44:30,050
you talk about even
700
00:44:31,810 --> 00:44:35,570
Bulgaria, for instance. I mean, I'd love, if I had my time
701
00:44:35,570 --> 00:44:38,930
over again, I would spend more time traveling around
702
00:44:41,250 --> 00:44:45,010
the backwoods of Europe rather than the New
703
00:44:45,010 --> 00:44:48,850
World. Yes. Well, it is fascinating. And they're coming here. A gentleman was
704
00:44:48,850 --> 00:44:52,170
here while in the conference room I'm sitting in last week from
705
00:44:52,170 --> 00:44:55,290
Artsakh, and he is trying to create
706
00:44:55,690 --> 00:44:59,210
a wine trail in Artsakh. Now, this is, you know, this is
707
00:44:59,690 --> 00:45:02,970
eight hours from downtown Yetavan, Armenia. This is not the, you know,
708
00:45:03,370 --> 00:45:07,210
but apparently he's got a spa type environment and he's creating
709
00:45:07,290 --> 00:45:09,770
indigenous wines and they're very well made
710
00:45:11,130 --> 00:45:14,170
once they get the technologies and the winemakers that know what they're doing.
711
00:45:15,140 --> 00:45:18,980
I mean, I think everything. He's creating
712
00:45:18,980 --> 00:45:22,820
a story from a place. And
713
00:45:22,980 --> 00:45:26,020
there was a long interview about three months ago,
714
00:45:27,700 --> 00:45:31,220
Fiona Tiemple of Le Pan, and
715
00:45:31,220 --> 00:45:34,740
she's written a book which my Academy Divine library
716
00:45:35,060 --> 00:45:38,820
published called Ten Great Wine Estates
717
00:45:38,980 --> 00:45:42,750
of Europe. And this Frescobaldi and Torres and
718
00:45:43,710 --> 00:45:46,590
Gaia and so on and so forth. And
719
00:45:46,910 --> 00:45:49,310
Fiona said, when people,
720
00:45:51,230 --> 00:45:54,830
when people come to Le Pain in the cellar,
721
00:45:55,550 --> 00:45:58,910
they're embarrassed. They don't like the
722
00:45:59,150 --> 00:46:02,430
put off by the whole technical aspect of it.
723
00:46:02,750 --> 00:46:06,480
They're happiest in the vineyard when I can talk
724
00:46:06,480 --> 00:46:10,280
them through the story. And that's it. That's.
725
00:46:10,280 --> 00:46:13,200
That really. That really is. It's the story. And
726
00:46:15,360 --> 00:46:18,160
wine without a story is.
727
00:46:20,000 --> 00:46:23,760
Well, here's something I tell people, and I think my listeners are probably
728
00:46:23,760 --> 00:46:27,480
tired of hearing it, but I can't emphasize it enough. If you
729
00:46:27,480 --> 00:46:31,080
go to the Internet and you go to Groupon and you get 15 bottles of
730
00:46:31,080 --> 00:46:34,520
wine for $45. Yeah. And I know these wines
731
00:46:34,840 --> 00:46:37,480
and you take it home and you taste it, you go, well, this isn't that
732
00:46:37,480 --> 00:46:41,240
good. That's not a story. That's not an experience that
733
00:46:41,240 --> 00:46:45,000
does no value to anybody. The same with these off,
734
00:46:45,080 --> 00:46:48,440
not off brands, but these. And I have no problem with bulk wine. I have
735
00:46:48,440 --> 00:46:51,640
no problem with private labels. You can find some very good values there.
736
00:46:52,120 --> 00:46:55,960
But I had a blogger in my office, very well known
737
00:46:55,960 --> 00:46:59,530
blogger, and she was tasting with me on a Tuesday. And I said, while
738
00:46:59,530 --> 00:47:02,690
we're waiting for the next vendor, let's open this bottle. That was sent to me
739
00:47:02,690 --> 00:47:06,410
from a competitor, which is pretty bizarre. But we opened it up and it was
740
00:47:06,410 --> 00:47:10,050
Beaujolais. It was French Beaujolais, it was real, but it
741
00:47:10,050 --> 00:47:13,890
was really bad. 16 at the time. And she goes, this is
742
00:47:13,890 --> 00:47:17,650
really bad. And I said, yeah, and they're selling it for like 20 bucks.
743
00:47:18,050 --> 00:47:21,650
But the problem was when I rolled the label over, it was from
744
00:47:21,970 --> 00:47:25,590
Saturday Night Live, the TV show. And I think to myself,
745
00:47:25,590 --> 00:47:29,150
some consumer saw something somewhere. Oh, Saturday
746
00:47:29,150 --> 00:47:32,430
Night Live. And I'm a fan, let me buy the bottle and I'll have my
747
00:47:32,430 --> 00:47:36,270
friends come over and they open this stuff up and they cannot say this is
748
00:47:36,270 --> 00:47:40,070
even palatable. It's just not good. And where's the story and the experience
749
00:47:40,150 --> 00:47:43,990
in that? There was a story, but they. But it was a false story.
750
00:47:45,190 --> 00:47:46,310
Yeah, I mean, I think
751
00:47:49,030 --> 00:47:52,840
there's a lot of hype. I mean, wine is. Wine
752
00:47:52,840 --> 00:47:56,560
is sold well. I
753
00:47:56,560 --> 00:48:00,400
mean, a lot of wine is sold with no real reflection of
754
00:48:00,400 --> 00:48:04,080
what it's made, where it's made and what it's made from. So it's sold as
755
00:48:04,080 --> 00:48:06,120
a consumable product and
756
00:48:12,920 --> 00:48:16,640
the consumer needs wine merchants or
757
00:48:16,640 --> 00:48:20,470
needs advisors like you. Back to communication. When I
758
00:48:20,470 --> 00:48:24,310
was asked years and years ago, all the time, how can
759
00:48:24,310 --> 00:48:27,990
I buy, how can I be really confident buying wine? And I
760
00:48:27,990 --> 00:48:31,750
said, find a wine merchant you can trust because you get a
761
00:48:31,750 --> 00:48:35,510
relationship with a wine merchant or two or three, and they'll
762
00:48:35,510 --> 00:48:38,910
begin to know your tastes. They're not going to let you down. They're not going
763
00:48:38,910 --> 00:48:42,190
to sell you something which is going to rip you off. So
764
00:48:42,350 --> 00:48:46,110
basically, it's a matter of trust and communication.
765
00:48:46,810 --> 00:48:50,570
So I'm glad you said that because that's what it's about, right? I mean,
766
00:48:51,210 --> 00:48:55,010
you have to have somebody that tries to understand your palate that
767
00:48:55,010 --> 00:48:58,850
you experiment with that you come to their shop. So here's
768
00:48:58,850 --> 00:49:02,529
this guy and they've written this algorithm so you can go to
769
00:49:02,529 --> 00:49:05,930
some websites and you can say, oh, I drink black coffee, I salt my food,
770
00:49:05,930 --> 00:49:09,730
I like raw mushrooms. And all of a sudden they've built this profile around
771
00:49:09,730 --> 00:49:12,980
your palate. And I think this is a bunch of malarkey. And how could they
772
00:49:12,980 --> 00:49:16,580
possibly understand your palate? Through some simple questions.
773
00:49:16,820 --> 00:49:20,500
And I point to this example. The other day somebody came in with a very
774
00:49:21,140 --> 00:49:24,820
interesting campagna red Very volcanic
775
00:49:24,820 --> 00:49:28,620
soil. It was fascinating wine. And I thought to myself,
776
00:49:28,620 --> 00:49:31,940
okay, how would this algorithm that's supposed to be teaching
777
00:49:32,020 --> 00:49:35,700
somebody what their palate is even know about this wine? In other words,
778
00:49:35,700 --> 00:49:39,210
where would they put this wine in the category that they would recommend it to
779
00:49:39,210 --> 00:49:42,970
you? How does that work? You ever heard of these things, these algorithms?
780
00:49:43,210 --> 00:49:46,970
No, no, no, no, no. I mean, I can,
781
00:49:47,050 --> 00:49:50,850
I can. I mean, there used
782
00:49:50,850 --> 00:49:54,010
to be a book written. You are what you eat. Well, of course, that's right.
783
00:49:54,330 --> 00:49:58,050
If you keep on eating Big Macs, you're
784
00:49:58,050 --> 00:50:01,890
going to end up dead because you'll die. But I
785
00:50:01,890 --> 00:50:04,090
mean, it's. I don't,
786
00:50:06,080 --> 00:50:09,800
I don't see how an algorithm, even with all
787
00:50:09,800 --> 00:50:13,360
the artificial intelligence in the world, can tell
788
00:50:13,360 --> 00:50:16,480
you what profile of wine you should drink.
789
00:50:16,880 --> 00:50:20,160
Because drinking is a matter of choice.
790
00:50:21,040 --> 00:50:24,360
You choose what books you're going to read, you choose what movies you're going to
791
00:50:24,360 --> 00:50:28,200
see, you choose what you're
792
00:50:28,200 --> 00:50:31,930
going to cook this evening, and you choose a
793
00:50:31,930 --> 00:50:35,610
bottle of wine. And it's a matter of, it's a matter
794
00:50:35,610 --> 00:50:39,130
of choice. What do you think of the
795
00:50:39,130 --> 00:50:42,970
packaging of wine now? I did a, about 10 years ago, somebody
796
00:50:42,970 --> 00:50:46,770
sent me and we'll wrap up with this. We're getting on an hour here. Somebody
797
00:50:46,770 --> 00:50:50,410
sent me about a year ago a sample of some Merlot from
798
00:50:50,410 --> 00:50:53,850
South Africa. It was in a 750ml plastic bottle.
799
00:50:54,490 --> 00:50:58,180
I kept it for some reason and now it's, it's starting to look like
800
00:50:58,180 --> 00:51:01,860
the food grade lining is separating. It's kind of
801
00:51:01,860 --> 00:51:05,580
disgusting looking. But I did notice recently in a
802
00:51:05,580 --> 00:51:09,260
local store that there was a liter bottle now of some plastic bottled
803
00:51:09,260 --> 00:51:12,819
wines. And of course canned wines are out here. I did a big
804
00:51:12,819 --> 00:51:14,980
tasting on 75 different canned wines.
805
00:51:16,660 --> 00:51:19,980
I don't know, I have a mixed bag. I mean the one thing about the
806
00:51:19,980 --> 00:51:23,140
plastic bottles is you can put 36 bottles in a case
807
00:51:24,140 --> 00:51:27,780
had the same weight as 12 glass bottles. So from the restaurant trade on the
808
00:51:27,780 --> 00:51:29,500
house pour, maybe this is a decent.
809
00:51:32,700 --> 00:51:35,500
I have nothing against wine in cans. I think that is.
810
00:51:37,580 --> 00:51:41,340
And we drink beer in cans, we drink orange juice, all that kind of stuff.
811
00:51:41,500 --> 00:51:44,580
I think wine in cans, particularly
812
00:51:44,580 --> 00:51:48,220
25cl cans or whatever they are, is very
813
00:51:48,220 --> 00:51:51,940
good for the younger, younger drinker. And
814
00:51:51,940 --> 00:51:55,460
it's to hand, you know, you have a can of wine in your fridge, you
815
00:51:55,460 --> 00:51:59,140
pop the top. Okay, fine. I'm terribly
816
00:51:59,140 --> 00:52:02,780
against wine in plastic bottles just because I think
817
00:52:03,020 --> 00:52:05,340
good wine deserves more. Yes.
818
00:52:07,180 --> 00:52:10,660
And glass. But now they're making paper
819
00:52:10,660 --> 00:52:14,060
bottles. Yeah, Tetra Tech or they call it. Yeah, yeah, so
820
00:52:14,940 --> 00:52:18,740
I'm quite a fan of the bag in box, which has a
821
00:52:18,740 --> 00:52:22,500
sort of lining. But, I mean, I think the whiskey boys have
822
00:52:22,500 --> 00:52:26,300
developed a paper bottle with a screw cap.
823
00:52:27,100 --> 00:52:29,420
Yeah, they have that. Yeah.
824
00:52:31,100 --> 00:52:34,580
I'll tell you the cans I tasted, and some of them came out on top.
825
00:52:34,580 --> 00:52:38,420
I had appellated vintage Cabernet in a.
826
00:52:38,420 --> 00:52:42,260
In a 187. I had Russian River Pinot
827
00:52:42,260 --> 00:52:46,030
Noir in a. In a 250. Most
828
00:52:46,030 --> 00:52:49,830
of it of the 75 I tasted was over sulfur. And just like,
829
00:52:49,830 --> 00:52:52,350
oh, we're going to put it in a can, so don't worry about it. And
830
00:52:52,350 --> 00:52:55,790
I was unfortunate, but there were a few seller stars that were.
831
00:52:56,910 --> 00:53:00,350
They were trying to produce and put into the bottle. If they. And I actually
832
00:53:00,430 --> 00:53:04,150
had vendors come in and I would pour it in a glass for them and
833
00:53:04,150 --> 00:53:06,430
just say, hey, what's your opinion of this wine? And they're like, oh, it's pretty
834
00:53:06,430 --> 00:53:09,030
good wine. I said, well, I just took it out of this can. So they
835
00:53:09,030 --> 00:53:12,750
were a little bit shocked at that. But the plastic bottle, I think I agree.
836
00:53:13,710 --> 00:53:17,310
What's interesting was the plastic bottle I have, which is a
837
00:53:17,310 --> 00:53:20,950
750. It looks small compared to a regular 750 because the
838
00:53:20,950 --> 00:53:24,510
glass is not so thick. So the bottles they're selling now are 1 liters
839
00:53:24,910 --> 00:53:28,590
in plastic, and they look like a 750 on the
840
00:53:28,590 --> 00:53:32,390
shelf. Until you grab it, you really can't tell. We drink water
841
00:53:32,390 --> 00:53:36,110
out of plastic. We drink. That's true. That's the
842
00:53:36,110 --> 00:53:39,870
only thing that I. I drink out of plastic. Yeah, that's true.
843
00:53:39,870 --> 00:53:43,550
But actually, we don't. We don't drink water plastic
844
00:53:43,550 --> 00:53:45,710
because we have very fresh water here. But
845
00:53:48,110 --> 00:53:51,630
I'm against plastic and wine. Yeah, I agree with that. I think it's.
846
00:53:52,670 --> 00:53:56,190
There's still a value to the romance of the wine.
847
00:53:56,190 --> 00:53:59,790
I'm headed out of town this weekend. I'm taking a nice selection of wines. I
848
00:53:59,790 --> 00:54:03,390
have friends that are learning to appreciate other things than Napa Valley Cabernet.
849
00:54:03,890 --> 00:54:07,650
And I love sitting with them and popping the cork and pouring
850
00:54:07,650 --> 00:54:09,890
the wines. There's something romance to that.
851
00:54:11,330 --> 00:54:15,010
And I don't think Screwcap takes away the romance.
852
00:54:15,490 --> 00:54:19,330
Yeah, I don't know. The Australians have been
853
00:54:19,330 --> 00:54:22,850
on screw cap for 30 years.
854
00:54:23,010 --> 00:54:26,730
New Zealand, you can't even find a cork. New Zealand. Exactly. And I
855
00:54:26,730 --> 00:54:30,400
think you just have to understand that's part of
856
00:54:30,400 --> 00:54:33,760
the package. I mean, I, you know, I can't
857
00:54:33,760 --> 00:54:36,840
conceive of a bottle of
858
00:54:38,920 --> 00:54:42,360
vintage Bordeaux or Burgundy or Charonneuve du Pape without a cork.
859
00:54:42,680 --> 00:54:45,960
But I'm in favor of stove
860
00:54:46,039 --> 00:54:49,840
enclosures. I'm very much in favor of vinolock. It's more expensive. But I'm
861
00:54:49,840 --> 00:54:53,400
in favor of stove enclosures because they absolutely do what
862
00:54:53,400 --> 00:54:57,200
they say. They preserve the. They preserve the fruit. And
863
00:54:57,200 --> 00:55:01,050
after 10 or 15 years, there's no variation and so on and so forth.
864
00:55:01,200 --> 00:55:04,880
True. But I mean, I think it's. You know,
865
00:55:04,880 --> 00:55:08,480
it's sort of. Certain people will frown on
866
00:55:08,480 --> 00:55:11,920
serving closures, and I think. I think they're wrong. Yeah.
867
00:55:12,320 --> 00:55:16,120
I think I love them personally, because my job is a lot
868
00:55:16,120 --> 00:55:19,120
easier tasting 375 wines in a day
869
00:55:19,760 --> 00:55:21,520
because I don't have to uncork them all. But.
870
00:55:23,680 --> 00:55:27,440
I mean, you have Hugh Johnson, whose memoir is called
871
00:55:28,040 --> 00:55:31,880
A Life Uncorked. He could hardly have called it A Life Unscrewed. Yeah.
872
00:55:35,000 --> 00:55:38,640
You happen to be a London dry gin person. Well,
873
00:55:38,640 --> 00:55:42,480
I drank gin in my early 20s to such an extent
874
00:55:42,480 --> 00:55:46,280
that. Yeah. But I did taste.
875
00:55:46,280 --> 00:55:48,680
I went to a gin distillery up in Yorkshire
876
00:55:49,960 --> 00:55:53,800
last year, last September. And it was fascinating.
877
00:55:53,800 --> 00:55:57,560
I mean, the purity. And we tasted five or six gins
878
00:55:57,720 --> 00:56:01,550
with different botanicals. Yes. And you've got to
879
00:56:01,550 --> 00:56:04,990
serve it with a good tonic. Fever Tree is a good tonic.
880
00:56:04,990 --> 00:56:08,510
Sweats is sweet. But I was totally
881
00:56:08,510 --> 00:56:12,270
converted. I remembered. And I really only drink gin now. And
882
00:56:12,270 --> 00:56:15,550
Negroni. One Negroni a year. Yes. I
883
00:56:15,550 --> 00:56:19,070
remembered why I was such a fan of gin, tasting
884
00:56:19,070 --> 00:56:22,710
that. That distilled gin, because it just tasted so good.
885
00:56:23,430 --> 00:56:26,790
Well, during the. My father was born in Cairo, and during the English
886
00:56:27,610 --> 00:56:31,450
rule, so to speak, he became a London dry gin guy and
887
00:56:32,650 --> 00:56:36,450
turned me onto it. And I can't. He poo poos every time
888
00:56:36,450 --> 00:56:40,050
I serve him something other than, like, Gordon's, because he loves the
889
00:56:40,050 --> 00:56:43,690
juniper berry character. But I'm gonna. I'm gonna shock him. I'm gonna shock
890
00:56:43,690 --> 00:56:46,970
you. I think this morning I just received a case of this.
891
00:56:47,770 --> 00:56:50,250
And this is now Japanese gin.
892
00:56:51,370 --> 00:56:54,730
Ah. And, you know, of course, they've done wonders with Scotch.
893
00:56:55,620 --> 00:56:58,260
And the part that's a little distressing, it says
894
00:56:59,300 --> 00:57:02,940
I can't even pronounce it. But then this is a batch distilled with the essentially
895
00:57:02,940 --> 00:57:05,460
Japanese and traditional London dry style.
896
00:57:06,500 --> 00:57:10,220
So I'm thinking, wow. And it is very dry and very
897
00:57:10,220 --> 00:57:13,700
juniper berry driven. Yeah.
898
00:57:13,700 --> 00:57:16,620
Yeah. Maybe I'll send you a bottle. I don't know if I can get there,
899
00:57:16,620 --> 00:57:20,100
but 135 degrees. So I don't want to take much more of your time.
900
00:57:20,340 --> 00:57:24,180
Mr. Spurrier, this has been a fascinating conversation. I know the listeners will love it.
901
00:57:24,850 --> 00:57:28,490
Maybe do it again. I do need to get to York and visit my
902
00:57:28,490 --> 00:57:32,050
nephew who's at soccer college and getting his degree in international
903
00:57:32,210 --> 00:57:36,010
business. And when that happens, maybe we can meet and
904
00:57:36,010 --> 00:57:39,690
have a Greek. Great. Well, I mean, if you come to London. Yeah,
905
00:57:39,690 --> 00:57:42,850
that'll be. Well, York is. Well, I mean.
906
00:57:43,970 --> 00:57:47,690
Yeah, we'll get there somehow. It is only a couple of hours
907
00:57:47,690 --> 00:57:51,500
on the train. Yeah, it's perfect. And you're how
908
00:57:51,500 --> 00:57:55,140
far from London? Oh, no, no, we're three hours in
909
00:57:55,140 --> 00:57:58,740
London. You are? Okay, well, I'll make a trip. We're a long
910
00:57:58,740 --> 00:58:02,500
way. It'll be worth it. Yeah. Such a pleasure having a conversation with
911
00:58:02,500 --> 00:58:05,820
this evening for you, this morning for me. Well. And
912
00:58:07,100 --> 00:58:10,940
do progress on the Amy Duva idea. I
913
00:58:10,940 --> 00:58:14,300
think that's. I really needed your opinion because
914
00:58:14,460 --> 00:58:18,290
I've asked a lot of people, but I trusted with you, in your experience with
915
00:58:18,290 --> 00:58:22,130
Academy Divine, that I think the time is right. It's such a lovely name
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and it says Les Ami du Man, the Friends of Wine. I mean, what else?
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What more do you want? What else do you want? Salut, Mercia.
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Thank you for listening to Wine Talks with Paul Callum Carey. And don't forget to
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subscribe because there's more great interviews on their way. And of
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00:58:47,940 --> 00:58:51,540
course, all these podcasts are sponsored by the original Wine of the Month Club,
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00:58:51,540 --> 00:58:54,300
48 years in business. Don't forget to visit our website,
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wineofthemonthclub.com Folks, have a great time
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out there in the wine world. Cheers.



