From Endless Summer to Carmel Wines: The Creative Journey of Walter Georis
Crazy story.
Walter Georis wrote the soundtrack to the iconic surf film, The Endless Summer. With desires to make it big in music, the soundtrack would be their swan song in show business. What happens after, is shear career poetry.
I have to tell you that sitting down with Walter Georis was the kind of podcast taping that makes me glad I do this show. There’s something about a man whose life story connects surf music, fine dining, art, and wine that just puts a smile on your face—especially when he unspools it with such humble, matter-of-fact wisdom.
Now, I didn’t know much about Walter Georis before a friend tipped me off. I got an email out of the blue—one of those you almost skip past in your inbox. My friend, who I used to surf with in Palos Verdes, had been up late thinking about “The Endless Summer.” He does a quick search, and boom—finds out that the guy who wrote the music for that iconic film now owns a winery up in Carmel Valley. He tells me, “Paul, you’ve got to talk to this guy!” And, boy, am I glad I did.
From the start, Walter Georis came off with a grounded, European sensibility—someone raised on the value of seasons, making things from scratch, and, most importantly, letting nature express itself. I loved his opening line: “I don’t do anything to the wine to manipulate it…” For him, a vintage is a vintage, and that’s the story in the bottle. As someone who’s spent a lifetime talking with both big-shot and backyard winemakers, this kind of honesty always jumps out at me.
What floored me about Walter Georis was the stories. Here’s a Belgian kid, can hardly swim, never surfed, but ends up shaping the sound of California’s surf music scene in the sixties! He and his buddies, playing in garages and school gyms, end up composing for “The Endless Summer”—and not by luck, but because they show up, put in the hours, and play for the right parties (and some of the right glassers, too—if you know, you know). And, this is the kicker—he does all this as a French speaker, blending right in with the “stoked, it’s a trip” Southern California crowd.
But Walter Georis’s life isn’t about hanging onto some faded record label glory. He’s got this restless, creative spirit. After the music, he turns to art, painting eight hours a day in Carmel, living on the cheap. He spends years finding his style, blending the abstract with the figurative—until, naturally, he finds himself in the hospitality business, opening Casanova and La Boheme Song with his family. This is what I love: the European model, building legacy, not just chasing a fast-growing, flash-in-the-pan restaurant business. And Walter Georis gets it right—places that become international, drawing in everyone from actors to race car drivers, all wanting a piece of that Carmel magic.
But for me, this episode really shines when we dig into the winemaking. Walter Georis talks about honest wine—the idea that you don’t mess with what the vineyard gives you. He gets animated describing the soil, the minerality, the farming, the blending. He talks of Merlot and Cabernet, about planting olive trees, raising sheep (well, until the insurance company got involved)—all these things that anchor you to the land and seasons. He reminds me that great wine isn’t about ego or a label; it’s about caretaking, patience, storytelling.
The conversation wraps with stories of his mother giving birth during the Battle of the Bulge in a wine cellar. There’s a sense that all these threads—history, survival, family, creativity—flow right into the glass he pours. A life, a terroir, an honest wine.
And that, my friends, is why I do Wine Talks.
#WineTalks #WalterGeoris #PaulKalemkiarian #CarmelValley #EndlessSummer #SurfCulture #Winemaker #CaliforniaWine #MusicHistory #RestaurantLife #HonestWine #ArtAndWine #WinePodcast #BordeauxVarietals #CasanovaRestaurant #WineStories #VineyardLife #Terroir #FarmToTable #AmericanWine
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I don't do anything to the wine
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to manipulate it to be able to commercialize
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it. A vintage is a vintage and it's the
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expression of the terroir that
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particular year. Sit back and grab a glass.
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It's Wine Talks with Paul K.
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Hey. Welcome to Wine Talks with Paul Kay and we are in studio today in
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beautiful Southern California about to have a conversation with Walter Gioris up in the
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Carmel Valley. Introduction collections in just a minute. Hey, have a listen to a
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show I just recorded with Adam Kablani and he is a winemaker,
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high tech success who turned winemaker in
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Armenia trying to bring the wines to America. Great conversation yesterday.
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That's coming out in a day or two but not while we're here. I'm going
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to read. Walter, welcome to the show. Well,
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thank you. Great to be here. That was, I mean that was so easy to
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get, to get it going but it's a, it's all right.
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Yeah, I'm going to read to you what, what Chap GPT
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said. As I said, give me a hundred word introduction
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for Walter. George says today's guest is a true
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California original. Someone who's creative, creatively has shaped
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American surf culture, fine dining and the wine world. In
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the 1960s he co founded the Sandals and wrote iconic music
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for the Endless Summer, a soundtrack that helped define the spirit and
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adventure of generations of surfers. But the story
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doesn't stop there. He moved to Carmel, became an artist, restaurateur and ultimately
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pioneering vintner in the rugged hills of the Carmel Valley.
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His life work, bridges, art, travel, food, a deep
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respect for place. Please welcome the musician, the visionary,
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the winery founder, Walter Giors. How about that?
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Well, that kind of wraps it up. It's a bit
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more complicated than that but for the sake of
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diving into it, that'll work. Well, it's interesting
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because the reason I reached out to you and so
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happy you took, took the email and responded was a friend of
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mine who I served with growing up in Palos Verdes
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and he was, couldn't sleep one night and for whatever reason he was
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thinking about the movie the Endless Summer and decided to google information
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on it and your name came up as the author of the music. And he
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says my name, my nickname is Cal. He says, cal, did you know that
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the author of the music owns
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a winery? I said no, this is incredible. But so you're, we're
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talking San Clemente, the south, Southern California.
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Right. And this was a band, the Sandals, which I
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remember. Yeah. And who was in that band?
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Let me see it Depends at what, which period of time.
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But officially is myself, John
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Blakely, my brother Gaston, Danny
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Bronner and John Gibson.
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And this is. Was this a high school inspiration amongst you guys?
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Actually, we started
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in eighth grade. Wow. Yeah.
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And we went to school next to the school called
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Concordia, which is right next to
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what became the Western, or at least White House.
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Oh, wow. Right by the state park. Yeah, Nixon's place.
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That's right. We used to practice on
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Trafalgar Street. That became a very famous surf spot
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as well. Wow, how interesting. So, but you guys got together,
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you wanted to play music. I mean, even I, I played the banjo growing
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up and we tried to, you know, play some gigs and stuff. It was just,
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just a hobby. Do you think that maybe we are going to make a career
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out of this? Well, you know, we. We did it all day
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long, you know, that's all we talked about. That's all we
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did. We'd practice at least four or five hours a day as
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kids. I was 13, 14 years old.
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And we got better equipment as we could afford it
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and we taught each other.
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The inspiration for a lot of our music came
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from guys like Dwayne Eddy.
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You know, there's just a lot of the hot rod, hot rod songs
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like Stick Shift and so on. And we're just
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surfacing just a little bit after the Ventures
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started. Oh, right. So that's that the classic
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surf beat, you know, rhythmic music. Yeah,
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yeah. And so. But you had. I suppose as a
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teenager you had aspirations to make this big. How many albums did you guys produce?
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Or how many? 45, I guess at the time, you. Know, not that
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many. I think we released.
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Actually we recorded about three or four albums, but
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really released the only one, the Endless Summer.
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Oh, wow. Which originally was called Scrambler.
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I had the idea of doing motorcycle
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music because cars were the big thing for nine
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and that kind of stuff. I figured, oh, the next wave is going to be
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motorcycle. And so it was
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called Scrambler and it says, includes theme to the Endless
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Summer. Wow. And so that, you know that
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I'm thinking I have a. I just got a new video game. It's built
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in 2006, but it plays music from that era,
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I guess, non commission music. And there are a lot of songs
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about cars and there's even some motor sounds in this thing.
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And you play. It's a bowling game. So you're bowling, which is, you know, my.
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I love. I love the Americana of bowling.
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And certainly the music of the surf culture
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is pure Americana. Absolutely. Yeah. And
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so it's so it's. So, for me, it's just
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goes close to the heart because I grew up on this. On this music.
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But when you reached out to the
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production company, did you reach out to the production company for Endless Summer? I mean,
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all the bands of all the world that could have produced the music to this
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iconic movie, how did that come about? Well,
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actually, our
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drummer, Danny Bronner, was a
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glasser and a foreman at Hobie Surfboards. Oh,
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really? Yeah. So he was the old guy in the band.
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I think he was three years older than we were. When you're 18,
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that's a big difference. And so we
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would play for some of the parties
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for some of the early
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manufacturers, if you will. Grubby, Clark,
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Hobie. Bruce Brown was in the loop.
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Quite a few people that I didn't even know. Because it may come
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to a surprise to you that I'm a terrible swimmer. I've never
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surfed in my life. So.
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Yeah, yeah, it's just. It's like asking a
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vegetarian to do some. Yeah, right. Some
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beef dishes or something. Yeah. But no, I was always on
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the beach, kind of hanging out where the girls were at that time. Yeah,
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of course. And so we played for a lot of the
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parties. And one particular party
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actually started at LAX when Bruce
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Brown was receiving and welcoming a young surfer from Australia
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at the time. And we played in the hallways there at the airport
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and got paid for it. I think we got paid 75 bucks
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for the. For the three of us. And we got
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gigs from that, from people coming off the plane,
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including the owners of Kranzellerbach.
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So we would play all of their Encino parties at
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El Calbeiro Country Club. But we ended
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up being invited, and this. I don't recall how that happened
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to play for a Long beach
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surf industry, surf fare. And that
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was our first big gig where there were
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5,000 people and we were not equipped for it at
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all. There are no monitors or anything at that stage.
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You know, I had a hard time seeing the other musicians or even
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hearing them. But at that surf fair, Bruce Brown
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was showing a lot of his films, which,
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interestingly enough, the early surf films didn't have surf music. It was
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mostly jazz and,
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you know, like Bud Shank, et cetera.
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And. And those came from World
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Pacific Recordings. And
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after that particular evening,
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I approached Bruce Brown. I said, oh, Bruce,
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can I send you some tapes, some
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demos? I said, yeah, yeah, kid. And I still have an accent, but at that
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time, more of one, because I'm from Belgium and French was my native
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Tongue. Yeah. And says, yeah, yeah,
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kid. Well, within a week I had a tape going to
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him and I drove it up there and left
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it real to reel. And a couple days
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later I got a call from him at my house, my parents
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house where I was living. And he says, you know, I'd like to get together
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with you. I love the music. And
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we're totally stoked and we're saying, hey, you know,
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if we're going to do this, we'd like to be able to release a record
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because as young kids that's what you want to do. And so he
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says, yeah, I'll put you in contact with Dick Bach from World Pacific
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Records. And I took that same tape
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and took it to him and he listened to me. I was 18 years old
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at the time. And he kind of smiled and you know, I.
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I didn't know what I was doing except I was excited to be
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in the environment at the recording
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studio. And so I said, yeah, we can do an album.
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And that album was really driven by the idea of the theme
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to the Endless Summer, which my brother and John Blakely
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composed. I started the song with
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an acoustic guitar, a little vintage Martin
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guitar. We wrote that in the garage in San
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Clemente like a lot of bands have done
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in the past. And we had one of our friends
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ride a scrambler to fit 50
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motorcycle up and down the street as we followed with a
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mic to get a motorcycle sound. Wow.
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Yeah, it was a trip, but a two track
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Tanberg recording recorder.
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And I didn't really realize that Bruce Brown
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was a motorcycle fan. And I think that
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also kind of hooked him into
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the music as well. So that's what
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happened. The film was only, as you probably know, and you may have seen it,
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shown only as a 16 millimeter and live
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performance where he would speak and react to the
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crowd and his usual humor. And then
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he was trying to bring that up to 35 millimeter. And
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nobody really believed in the idea until,
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well, you know, the history. I think it was first shown somewhere
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in Midwest in the wintertime. And
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it was an incredible response, you know, but
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the production company or distributor says, well, you know,
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16 millimeter, you're blowing it up to 35.
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And they said, you know, the, the
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definition is not very good. And Bruce would say, did you
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see the waves? You know, the
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subject of this whole thing. That's right, yeah. Let me
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stop it there for a second because you said a lot that's so interesting. For
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one, I have to say, to hear a native French
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speaker say stoked and It's a trip is great
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because my father spoke French and I speak with it. I spoke with him before
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he passed. But yeah, you know, they're on my wall in Hermosa Beach.
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I have all these old posters or copies. I got them from the guy. He's
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a San Clemente as well. He don.
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This guy was the owner of Old Guys Rule.
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That was last name anyway. But going My Wave, have Board, Will
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Travel or some of these movies that were going on then. And I thought of
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something where you said that when you. They played it in the Midwest.
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Yeah. So much of America believes that the Beach
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Boys and that surf culture that you defined in the Endless Summ Summer is
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really what is like pure American, pure
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Americana. And it's how we live here on the West Coast. I mean,
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that their whole image of life. Right?
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Yeah, it's amazing. It's very much like those
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postcards from the 50s of seeing the
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orange trees and then seeing the snow
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on the mountaintop and just a freeway
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with very few cars on it. It's like
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really a beautiful dre. Dreamy, idealistic
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lifestyle, somewhat innocent, if you
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will. And it became a very.
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Kind of the very center of the
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industry. San Clemente always kind of competed with
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Santa Cruz for that title. And of course, home ground was always
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Hawaii. Well, you know, we had. We had Hobie in
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Hermosa. We had Dewey Weber. You know, I live here in Arcadia now,
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and we go to the Sierra Madre, which little village, you know, basically Old Town.
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And I wear my Dewey Weber shirts all the time. And I get so many
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comments from characters our age that sort of say, hey, I remember those
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guys. They still, you know, the whole thing. They're in San Clemente now. But, you
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know, there's something. I went to an event not too long ago, and the
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Safaris were playing and they, you know, it was like
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a Rotary Club or something. Oh, really? Yeah. And he was talking
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about they were 16 years old or 18 years old
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like you guys were. And here they were thrown into this limelight of.
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Of Hollywood or music. All that. Was that a. Was
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that shocking to you guys was this sort of this. We. We said
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stoked about it, but I mean. Yeah, yeah. You know, we had
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no idea that we were part of this, what was going
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to be a huge movement. We knew. We knew what we're
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doing as young people can. To
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limited extent, but we were really going following
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our hearts. So our first gig, actually,
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it's interesting. You're talking about the Safaris. Our first gig,
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we got paid $5 each
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to play for the Lions Club. Really? Oh, wow. And
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we were 13 at that point. And
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I think we're just like, cute, I guess. And
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we were at the entertainment during their lunch.
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So that was along the coast highway, a place that's no longer there,
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but that's how it started. So we got, and I still have,
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by the way, those five bucks silver certificate.
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Paper certificate. Yeah, yeah, yeah.
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But you know what's interesting? We were like the other kids
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hanging out at the music store because that's where
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equipment came in. That's kind of where
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kind of the mentor of a lot of the young
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musician kids. And, you know, we started,
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we learned our basic chords and so on, and then we
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became teachers to little kids. And it allowed us
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to make a few bucks. We charged like $3 an hour.
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And then if the kid bought a guitar, we'd get a little commission and
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then we'd be able to buy a guitar at a discount.
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And so we got one of the first piggyback
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Bandmaster. Fender Bandmaster. This was
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back late 59 or early 60s.
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I probably got some thunder geeks out there saying, oh,
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those weren't the dates, but it was an original,
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a 12 inch Jensen speaker.
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And we went and bought it at the music store and
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we blew it up at the first gig at a place called the Casino
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at that time in San Clemente where, you know, high school kids
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would come out and dance, do the Surfer Stomp and that kind of
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stuff. Well, the whole band played on that one speaker
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and blew it up. So the
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gentleman who had the music star was so kind to drive us
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into the orange groves in Fullerton. And we met Leo Fender
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there and. Leo Fender, wow. Yeah. And Leo
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Fender says, well, I'm going to set you guys up. And he put in
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the first band master with two with
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twin 12 inch. And that worked for a while, and
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then we were able to afford other amplifiers and
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so on. So over
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time, we got equipped pretty well for small
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gigs.
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And that's how we got into it, you know. But
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yeah, it was a pretty exciting frontier
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at that time. My first banjo, which I bought from
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Amendola Music in Playa Del Rey, was a Fender
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and it was named the Leo. Interesting.
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Yeah. Commemorative to him. Yeah, interesting.
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And I must tell you something really interesting.
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We played our whole career, musical career,
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on Gibson guitars. Wow. We never use
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defenders. Where are those guitars now? I still have mine.
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Oh, my goodness. Those things. Yeah.
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1961 Gibson 330
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TD, I believe. Yeah. That's beautiful. And
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so was the movie when you. Produced the soundtrack, which. Yeah,
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you know, I played it the other day for somebody and they just go, oh,
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that's Endless Summer. You know, it's just. It's so recognizable. Yeah. You know,
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it's such an interesting movie. I happened to watch it the other night. Not the
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other night, but for whatever reason, long before we decided to do this. Yeah.
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And it's almost timeless. The music is timeless to the era.
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And I think even today's generation who's looking for fast
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cuts and all kinds of action can watch the show and go, wow, this is
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really, you know, it's like a slash documentary, slash sort of
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surf culture expose on the thing. It's really quite fascinating as a product.
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Was that the. Was that the pinnacle of. Of the Sandals
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career or did you go on? Well, no. Yeah, we went on, but
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before I explained, we went on all the way to the San Francisco
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scene. We played a lot of gigs, light shows, did that whole
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thing, and we did well with that. And
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I would produce shows and et cetera, et cetera. But
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something that I neglected to say about inspiration.
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Having gone back on a summer vacation back in Belgium,
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I had my brother in law, or at least at that time, boyfriend of my
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sister. He had a record store and I would go in the
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booth and take the records and listen to all the
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different records as part of way of passing
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my time while I was there. And one of the
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big influences was a group called
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the Shadows. And the Shadows
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were Fender guitar players. And they're a backup band at that time
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for Cliff Richard. And therefore
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in our album, there's two cuts, one called
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Drifting and the other one's called Jet Black. And
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those are two songs that came from the Shadows. They
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inspired us. So when you listen to our sound
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were really not your typical
330
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Fender high echo
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reverb band. It's a
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bit more sophisticated.
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We weren't really like heavy duty
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drums and stuff. We were a bit more refined. How many
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pieces total? We're four of us.
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Because the soundtrack is very pure. No, we're five. We're five
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soundtrack. And you know that. That little
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haunting harmonica sound
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in the theme, that's a Claviera, which.
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The first time I saw that, it was made in Italy.
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The first time I saw that. Oh, God,
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Steve, he had a show on television. The keyboard
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guy, It'll come to me. But he played the
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Claviera and that gave my brother an idea. That would be kind of
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a nice haunting sound for
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this particular song. Well, and it's like
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a. Was it like a three hour Movie or something. I mean it's just like
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a. It's pretty long, right? I don't know if
349
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it's that long. No, I don't think it's that long. Yeah,
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but you know, we never really looked at footage and
351
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wrote music to it really. He just
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dropped the needle where, where he thought it should go.
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Well, that's an interesting way of putting. I mean, can you imagine that today and
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today's, with today's digital production and how,
355
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you know, you can drop beats now and everything. That's amazing. So after then
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this, I'm assuming this gave you national, if
357
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not, you know, worldwide? Yeah, it was bizarre.
358
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We never made a lot of money out of it. You know,
359
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we're kids so we didn't know what kind of contract we're signing.
360
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We shared Harbach Publishing, got
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the publishing and we were happy just to have a record.
362
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We got off and on some royalties, but never to the
363
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extent today that that would be
364
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a very questionable situation. You mean it wasn't
365
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like automatic, like somebody didn't say you need an agent and that's how you're going
366
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to manage this. That probably back then was more innocent than that that you did.
367
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It was much more innocent. I was a band member. I wore a different
368
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colored jacket because I was the band member
369
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at 18, 19 years old. I got the gigs
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and that was it, you know. And we did vocals also, you know,
371
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rock and roll vocals. We did
372
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a variety of music and we played different gigs. We played a lot of
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gigs at Camp Pendleton. Really? The Marines there,
374
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huh? Oh yeah. Every weekend. How fun is
375
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that? Every weekend we drive from San clemente just about 10,
376
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15 miles, play our gigs, come home
377
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and when it, we just moved out of our parents house.
378
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We pay one gig and we pay for all of our expenses
379
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like rent, food and everything. So
380
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was this like here you are, you're young and you're thinking, yeah,
381
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either you're thinking, this is big. We're going to be like, you know, the Beatles
382
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really weren't happening when they're just happening, but
383
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that whole movement, the whole rock and roll movement was happening. And there's this genre
384
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of surf music and you were sort of a jazz side of that. But
385
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were your vision, was there vision in the band to we're really
386
00:24:34,330 --> 00:24:37,690
going to kill it or we're just, we're just having a grand old time making
387
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rent and you know. Yeah, I, I think it was that way. We
388
00:24:41,410 --> 00:24:45,130
all had Danny, the drummer was
389
00:24:45,130 --> 00:24:48,770
making boards, you know, he was, he's still doing it Matter of fact. Really?
390
00:24:48,770 --> 00:24:51,570
Wow. Glassing boards down at Dana Point.
391
00:24:53,490 --> 00:24:57,130
And I had some other interest. I loved the
392
00:24:57,130 --> 00:25:00,810
music, but I. I was always interested in art, painting.
393
00:25:01,130 --> 00:25:04,410
You know, it's funny because you were talking about your. Was it the drummer who's
394
00:25:04,410 --> 00:25:08,050
a glass. Who's still glassing? Well, he's working out of his
395
00:25:08,050 --> 00:25:09,850
home. Yes, but he's still
396
00:25:12,090 --> 00:25:15,130
assembling or glassing, I should say.
397
00:25:16,009 --> 00:25:19,210
Surfboards. That's. Danny brought her.
398
00:25:19,690 --> 00:25:23,330
I was. My son in law at the
399
00:25:23,330 --> 00:25:26,450
beach. We're here in Hermosa beach. When we go to Hermosa Beach. There's an old
400
00:25:26,450 --> 00:25:30,060
board there. I forgot where I even got it. And he goes, let's get this
401
00:25:30,140 --> 00:25:33,820
repaired. So I took it down the street. I hadn't seen a place like
402
00:25:33,820 --> 00:25:37,500
this since I was a teenager. And there's probably
403
00:25:37,500 --> 00:25:41,340
the last glasser in Hermosa beach under the old sort
404
00:25:41,340 --> 00:25:45,140
of school working. So you walk into this. This sort
405
00:25:45,140 --> 00:25:48,940
of industrial little warehouse complex which I wish I owned, and
406
00:25:49,420 --> 00:25:53,180
it's. You were walking on years of
407
00:25:53,180 --> 00:25:55,510
resin in fiberglass.
408
00:25:59,990 --> 00:26:03,630
It's got all sorts of layers and layers and
409
00:26:03,630 --> 00:26:07,390
colors. Yeah, it's pretty cool, actually. It was
410
00:26:07,390 --> 00:26:11,110
so nostalgic. And the smell is so great. I mean, I
411
00:26:11,110 --> 00:26:14,750
tried to glass a board or two in those years and of course
412
00:26:14,750 --> 00:26:18,510
they're really crappy, but. So was
413
00:26:18,510 --> 00:26:21,680
that somebody else is doing it? Yeah, let's do it.
414
00:26:22,240 --> 00:26:25,720
Was that. So we were talking a little bit about the career of the
415
00:26:25,720 --> 00:26:29,160
sandal and how you weren't sure you were signing
416
00:26:29,160 --> 00:26:32,560
contracts, you were getting paid, you know, that you thought this was wonderful. But
417
00:26:33,760 --> 00:26:37,120
was there ever a point where you guys sort of sat down and said, look,
418
00:26:37,360 --> 00:26:41,040
we have a shot at this and let's really get serious. Or
419
00:26:41,680 --> 00:26:45,400
it just sort of played itself out over time and, you know, you went on
420
00:26:45,400 --> 00:26:48,830
your separate ways. I think it kind of played
421
00:26:48,830 --> 00:26:52,390
itself out. There was obviously a
422
00:26:52,390 --> 00:26:55,510
change in the genre of music
423
00:26:56,630 --> 00:27:00,270
from surf to Jimi
424
00:27:00,270 --> 00:27:04,070
Hendrix. True. Quote him, it says surf music is
425
00:27:04,070 --> 00:27:07,870
dead. It didn't totally die. There's
426
00:27:07,870 --> 00:27:11,510
more layers of music. Certainly the whole San Francisco thing
427
00:27:11,510 --> 00:27:15,110
was happening and we
428
00:27:15,110 --> 00:27:18,550
had. Each one of us had individual personal
429
00:27:19,910 --> 00:27:23,510
things we wanted to do. My brother who was a professor,
430
00:27:24,070 --> 00:27:26,870
Danny, who had a good job at Hobie
431
00:27:27,670 --> 00:27:31,470
working as a foreman. John Blakely was
432
00:27:31,470 --> 00:27:34,950
a great guitar player. He moved on and played with
433
00:27:35,190 --> 00:27:38,870
Stone Ground. Maria Moldart country to go
434
00:27:39,030 --> 00:27:42,790
a lot of the San Francisco group. He did some recording with Van
435
00:27:42,790 --> 00:27:46,590
Morrison. Yeah, a lot more.
436
00:27:46,910 --> 00:27:50,670
And I. I kind of traveled and wanted to go back
437
00:27:50,670 --> 00:27:54,390
into my true interest and that was painting. And
438
00:27:54,390 --> 00:27:58,110
I didn't want to really kind of depend on attorneys, producers
439
00:27:58,430 --> 00:28:02,230
and the industries to kind of guide on how I
440
00:28:02,230 --> 00:28:06,030
was going to live. And so that's
441
00:28:06,030 --> 00:28:09,710
what I pursued. And I wanted to get out of LA because in the
442
00:28:09,710 --> 00:28:13,420
60s, LA still, you know, was
443
00:28:13,420 --> 00:28:17,140
still using leaded fuel and it was just an
444
00:28:17,140 --> 00:28:20,780
awful place to live. So I kind of wanted to go
445
00:28:20,780 --> 00:28:24,580
north. I overreacted and tried to go into
446
00:28:24,580 --> 00:28:28,260
Lincoln City, Oregon, stopped in
447
00:28:28,260 --> 00:28:31,780
Carmel and rented a place. And I said, I'm going to
448
00:28:31,780 --> 00:28:34,940
paint. Wow. And I did. And
449
00:28:35,980 --> 00:28:39,710
I bought a house close to the Beach. This is 1970.
450
00:28:40,430 --> 00:28:44,110
And I had no idea what was going
451
00:28:44,110 --> 00:28:47,190
to happen through real estate. And I bought a house for
452
00:28:47,190 --> 00:28:48,510
$42,000,
453
00:28:50,590 --> 00:28:54,350
Carmel beach with $4,000 down, which
454
00:28:54,350 --> 00:28:58,150
is all I had. And I couldn't afford the
455
00:28:58,150 --> 00:29:01,070
payments and so I got a roommate. My payments were
456
00:29:01,070 --> 00:29:04,790
$232 a month, but I got a roommate that
457
00:29:04,790 --> 00:29:08,230
paid 150. So it was costing me 70 some
458
00:29:08,230 --> 00:29:12,050
bucks a my payments and my whole house
459
00:29:12,050 --> 00:29:15,810
got turned into a painting studio, quite frankly. And how old were
460
00:29:15,810 --> 00:29:18,650
you then when that happened? I was 25.
461
00:29:19,610 --> 00:29:23,170
So the sandals really. I don't know. We're going to sit, sit on
462
00:29:23,170 --> 00:29:26,490
Carmel now for a second. But just, just to highlight that because I,
463
00:29:27,050 --> 00:29:30,530
having dabbled in media now with this podcast trying to
464
00:29:30,530 --> 00:29:34,330
monetize, of course things are radically different, but what's not
465
00:29:34,330 --> 00:29:38,160
different is the relationship between talent and all the rest
466
00:29:38,160 --> 00:29:41,840
of the people that play in the media space and who you report
467
00:29:41,840 --> 00:29:44,760
to and how you try to get money and how you try to, you know,
468
00:29:45,240 --> 00:29:48,920
jobs. The talent part of it seems like, you know, it's the,
469
00:29:49,000 --> 00:29:51,960
not even the primary part of the whole thing. It's all about the other guys.
470
00:29:53,880 --> 00:29:57,680
That's what it feels like. So you landed
471
00:29:57,680 --> 00:30:01,320
in. Now, last time I was in Carmel, I have never played Pebble
472
00:30:01,320 --> 00:30:04,880
Beach. I've been there many times. I was in the Concord Elegance. I told you
473
00:30:04,880 --> 00:30:08,320
we visited, which is an incredible thing. I'm sure it's terrible for residents
474
00:30:08,800 --> 00:30:12,480
about the traffic and the parking that goes on. Yes.
475
00:30:12,800 --> 00:30:16,640
So is that, is that the area around pebble beach? That
476
00:30:16,720 --> 00:30:20,000
whole enclave of homes that, you. Know, that beautiful
477
00:30:21,360 --> 00:30:25,160
half circle white sand with cypresses
478
00:30:25,160 --> 00:30:28,760
down on the beach? That's. I was three
479
00:30:28,760 --> 00:30:32,600
blocks from there. Wow. Yeah, Beautiful. It's really beautiful. It must
480
00:30:32,600 --> 00:30:36,390
have been in the 70s. Well, let's, let's talk about that. You were, you,
481
00:30:36,390 --> 00:30:40,070
you left LA leaded gas. You know, it's very
482
00:30:40,070 --> 00:30:43,710
interesting because when you get behind a car today, that
483
00:30:44,910 --> 00:30:48,510
even though there's no leaded gas still, those cars, you.
484
00:30:48,510 --> 00:30:52,190
You remember the smell, right? And you think, how did I even
485
00:30:52,190 --> 00:30:55,910
live with this? Remember the smell like your father's cigars when you
486
00:30:55,910 --> 00:30:59,590
were little. That's right. How did you even live with that back then? How do
487
00:30:59,590 --> 00:31:02,550
we do that? But anyway, so you went. You went up to Carmel. It must
488
00:31:02,550 --> 00:31:06,300
have been a completely different place, as most towns are, but it had to
489
00:31:06,300 --> 00:31:10,140
be very rural at that point. You know, it was a
490
00:31:10,140 --> 00:31:13,980
place for a bunch of little cabins. Basically,
491
00:31:14,780 --> 00:31:18,060
artisans could afford to come in, which I was one of them.
492
00:31:19,340 --> 00:31:22,700
And a lot of vacation homes for
493
00:31:22,940 --> 00:31:26,740
people out of Bakersfield, Fresno, because when
494
00:31:26,740 --> 00:31:30,540
it gets hot in the summertime, they would come into Carmel, kind of hang out.
495
00:31:31,020 --> 00:31:34,780
You could park all day long on the major track of Ocean Avenue.
496
00:31:35,500 --> 00:31:39,260
You could park anywhere. In the wintertime, there
497
00:31:39,260 --> 00:31:42,980
was nobody in town. In fact, after
498
00:31:42,980 --> 00:31:45,700
opening a restaurant, we would close the whole month of December.
499
00:31:47,700 --> 00:31:51,500
Things were reasonable. The parking ticket was three bucks. Oh,
500
00:31:51,500 --> 00:31:54,980
wow. What? Did you realize that you, you know, painting
501
00:31:55,940 --> 00:31:59,300
was your thing? I mean, like, oh, as a child. As a child.
502
00:31:59,940 --> 00:32:03,580
Oh, yeah. Back home in Belgium, was there creativity and
503
00:32:03,580 --> 00:32:06,980
music in your family prior to that? It's really interesting.
504
00:32:09,220 --> 00:32:12,340
There are a couple of musicians, but my whole town
505
00:32:13,300 --> 00:32:16,500
in Belgium, my hometown, it was an
506
00:32:16,500 --> 00:32:20,340
extremely creative community, especially
507
00:32:20,420 --> 00:32:24,260
musically. We had to take music, and I took
508
00:32:24,260 --> 00:32:27,780
solfege at that time. In third or fourth grade.
509
00:32:27,780 --> 00:32:31,140
Third grade. Our music
510
00:32:31,300 --> 00:32:34,420
teacher was the organist at the cathedral.
511
00:32:34,990 --> 00:32:37,790
Wow. And so we. We were taught actually
512
00:32:38,510 --> 00:32:41,870
theory at a young age. Wow, that's interesting.
513
00:32:42,110 --> 00:32:45,670
When I was three years in third grade, I could
514
00:32:45,670 --> 00:32:47,950
sight read music.
515
00:32:49,790 --> 00:32:53,390
That's amazing. At third grade. It's incredible.
516
00:32:54,350 --> 00:32:56,710
My mom tried to get me to play the piano, though. I just sit down
517
00:32:56,710 --> 00:33:00,110
the other day and looked at the notes for
518
00:33:01,590 --> 00:33:05,270
Sound of Music and I kind of remembered it. I. There you go.
519
00:33:05,510 --> 00:33:07,910
Pick it out. My wife's like, who? What are you doing? I said, I don't
520
00:33:07,910 --> 00:33:10,150
know. I just got there. I played the banjo.
521
00:33:11,510 --> 00:33:15,350
Yeah, I played the banjo for, I don't know, 10 or 15 years
522
00:33:15,350 --> 00:33:19,190
and. And to play, could read the music, but never
523
00:33:19,510 --> 00:33:22,230
no one wanted to sit down and listen to me. So that's
524
00:33:23,670 --> 00:33:27,350
not the music. The banjo, yes. It doesn't really sound that great. Right.
525
00:33:28,370 --> 00:33:32,090
So, you know, it's interesting. Did you have to take the Bach? Was
526
00:33:32,090 --> 00:33:34,770
it the Bach in Belgium? You know, the French
527
00:33:35,970 --> 00:33:39,410
requirement at eighth grade? I think it is, where you determine whether you're going to
528
00:33:39,410 --> 00:33:43,010
become a tradesman or a academic.
529
00:33:43,170 --> 00:33:46,850
Actually, I left Belgium just Before that. Oh, I see. Okay.
530
00:33:47,010 --> 00:33:50,850
Belgium. It already is. It was at that time
531
00:33:50,850 --> 00:33:54,370
in fourth grade. Wow, that's really early.
532
00:33:54,450 --> 00:33:57,810
Yeah. Either you had the capacity to go on
533
00:33:59,010 --> 00:34:02,450
and. Or not. If you didn't,
534
00:34:02,770 --> 00:34:05,810
you would go to night school and also learn the trade.
535
00:34:06,850 --> 00:34:10,450
Wow. I don't think it's that much different really today.
536
00:34:10,450 --> 00:34:14,050
It's maybe a little more eighth grade. I think it's. You still
537
00:34:14,050 --> 00:34:17,490
take. You still take that test, and you still sort of get pigeonholed into
538
00:34:18,210 --> 00:34:22,050
something. Well, you know, I
539
00:34:22,050 --> 00:34:25,890
think it's a favor to everybody, to society. You end
540
00:34:25,890 --> 00:34:29,610
up with craftspeople that are really good, disciplined,
541
00:34:29,690 --> 00:34:33,330
and well trained. If. If in Belgium, you. You.
542
00:34:33,330 --> 00:34:37,090
You become a carpenter, you'll have gone to school for that. You
543
00:34:37,090 --> 00:34:40,930
just don't pick up, you know, a skill saw and a couple hammers
544
00:34:40,930 --> 00:34:44,170
and. And drills and just go to work as a goat.
545
00:34:45,070 --> 00:34:47,950
When you went, you. You already were qualified.
546
00:34:48,750 --> 00:34:52,510
I don't know what they call a journeyman or something like that, but
547
00:34:52,910 --> 00:34:56,750
certainly by 16, you. You were actually working and you were
548
00:34:56,750 --> 00:35:00,589
a professional. I. I kind of agree with that in
549
00:35:00,589 --> 00:35:04,110
the sense of we're. America got rid of that.
550
00:35:04,190 --> 00:35:06,750
We're gonna get on. We're gonna get on the Carmel here in a second. But
551
00:35:06,750 --> 00:35:10,030
this is an interesting thing because, you know, when I was in high school
552
00:35:11,110 --> 00:35:14,950
and the young man that told me about your career in wine
553
00:35:14,950 --> 00:35:18,750
that stumbled across the end of the summer story, you know,
554
00:35:18,750 --> 00:35:22,510
we. There was trade tax. You. There was auto school, and there was wood shop,
555
00:35:22,510 --> 00:35:25,830
and all those things happened, and they're all gone now, and they're coming back in
556
00:35:25,830 --> 00:35:29,590
the US And I always thought the European model for that was. Was
557
00:35:29,590 --> 00:35:33,390
a good one, as well as protecting the
558
00:35:33,390 --> 00:35:37,110
food, you know, the regional foods, the regional butter, the regional cheese,
559
00:35:37,550 --> 00:35:41,270
regional wines, I think is an important aspect of
560
00:35:41,270 --> 00:35:44,830
the European lifestyle that the Americans kind of lost. And we'll talk about that in
561
00:35:44,830 --> 00:35:47,830
a second. We're talking about your restaurant. So you're. You're in your hot. You're in
562
00:35:47,830 --> 00:35:50,430
this. Your. Your shack in Carmel.
563
00:35:51,870 --> 00:35:55,150
It's a pretty cool house. Oh, was it okay? I would say for
564
00:35:55,150 --> 00:35:58,510
42,000, you got a cool house,
565
00:35:58,750 --> 00:36:01,230
kind of Mediterranean, built by a local
566
00:36:01,950 --> 00:36:05,730
artisan, curved ceilings, you know, nice
567
00:36:05,730 --> 00:36:09,570
hardwood floors. You could actually move to Carmel and buy a
568
00:36:09,570 --> 00:36:12,690
$12,000 house, which was kind of like a
569
00:36:13,490 --> 00:36:16,930
batten board type. Yeah,
570
00:36:17,010 --> 00:36:20,810
right. Cabin. You could put your finger through the walls. But you
571
00:36:20,810 --> 00:36:24,290
were in Carmel. There's a couple of hotels there that. That
572
00:36:24,610 --> 00:36:27,450
rent those. Right. I mean, I think I stayed in one, which is Sort of
573
00:36:27,450 --> 00:36:31,170
just a little. Yes, two bedroom, one bedroom kind of thing. Not even. Yeah,
574
00:36:31,170 --> 00:36:34,850
yeah, yeah. Close to the beach. Yeah. Right. Wow. But you
575
00:36:34,850 --> 00:36:38,450
just start painting with no idea how you're going to sell this, earn a
576
00:36:38,450 --> 00:36:42,210
living. What did you do? Did you go find galleries or did you.
577
00:36:42,530 --> 00:36:44,530
Well, it's interesting. First of all,
578
00:36:46,530 --> 00:36:50,210
I, I drew every day and I'm talking
579
00:36:50,210 --> 00:36:53,250
about. I was drawing eight hours a day.
580
00:36:53,810 --> 00:36:57,330
Wow. I was chopping wood here. And
581
00:36:58,130 --> 00:37:01,480
it was my life and I was determined.
582
00:37:02,440 --> 00:37:06,200
I had the discipline from the music industry and when I was.
583
00:37:06,200 --> 00:37:09,080
To the clothing business in la,
584
00:37:09,960 --> 00:37:13,120
I knew how to focus in and understand the
585
00:37:13,120 --> 00:37:16,440
abstraction of painting. I was not into painting
586
00:37:16,440 --> 00:37:20,280
prefectures or representing, you know, doing
587
00:37:20,280 --> 00:37:23,720
a painting of Cyprus on the beach. I was a
588
00:37:23,720 --> 00:37:27,450
conceptual painter and I wanted to surround myself as
589
00:37:27,450 --> 00:37:31,090
a young man, young painter with some
590
00:37:31,090 --> 00:37:34,610
influential people. So I did find two people
591
00:37:34,690 --> 00:37:38,410
and I was fortunate that Carmel at that time had a couple
592
00:37:38,410 --> 00:37:41,490
really great painters
593
00:37:41,970 --> 00:37:45,810
and we became friends and I learned through them
594
00:37:46,370 --> 00:37:50,170
and I excelled really fast because I knew how to handle a
595
00:37:50,170 --> 00:37:53,580
paintbrush and how to see.
596
00:37:53,900 --> 00:37:57,420
But I needed to understand some of the theory, the abstract theory
597
00:37:57,980 --> 00:38:01,740
that applies to realism or abstract paintings
598
00:38:02,380 --> 00:38:06,140
or any genre, matter of fact. So that was
599
00:38:06,140 --> 00:38:09,820
part of it. So I painted, I would say at that point, about
600
00:38:09,900 --> 00:38:13,500
three years every day until I took a painting
601
00:38:13,820 --> 00:38:17,180
and hung it in a gallery. Wow. Then I
602
00:38:17,340 --> 00:38:21,000
belong to an art association where I was able to
603
00:38:21,000 --> 00:38:24,640
show and a couple of galleries and I did
604
00:38:24,640 --> 00:38:28,360
quite well. That's fascinating. You know, the
605
00:38:29,880 --> 00:38:33,600
art galleries, my, my, my sister in law just had opened one here in
606
00:38:33,600 --> 00:38:37,400
Glendale for mostly Armenian artists. It was very nice, but, you
607
00:38:37,400 --> 00:38:39,560
know, a tough business to make a go
608
00:38:41,160 --> 00:38:44,850
and let alone the artistry side of it. That's, that's. I mean
609
00:38:44,850 --> 00:38:48,210
there's the term starving artist is there for a reason. Right.
610
00:38:49,410 --> 00:38:53,250
So was there, you know, in your mind, was there any connection between,
611
00:38:53,410 --> 00:38:56,610
you know, the abstract portion of music,
612
00:38:57,170 --> 00:39:00,370
understanding music and your ability to paint or
613
00:39:00,370 --> 00:39:03,490
visualize on our. Yeah, well,
614
00:39:05,090 --> 00:39:06,610
I think if I had been,
615
00:39:09,090 --> 00:39:12,910
if I dove into that, the abstraction to music, I
616
00:39:12,910 --> 00:39:16,390
would have become a better musician. So
617
00:39:17,030 --> 00:39:20,750
I learned by ear. Here's a C chord, here's a
618
00:39:20,750 --> 00:39:24,390
D going up. The fretboard at that time was a little bit
619
00:39:24,390 --> 00:39:28,150
more abstract. Yes, Right. That kind of stuff. So
620
00:39:28,630 --> 00:39:32,110
I was able to play gigs. But where my
621
00:39:32,110 --> 00:39:35,910
abstraction came in, or at least my DNA
622
00:39:35,910 --> 00:39:38,950
gift, if you will, is I knew how to connect with people
623
00:39:39,680 --> 00:39:43,520
and put the music and the people together. And that of putting
624
00:39:44,240 --> 00:39:48,000
music and the people together applied to
625
00:39:48,000 --> 00:39:51,440
painting and that is, I've got the paints,
626
00:39:51,600 --> 00:39:54,800
I got all the equipment and then I've got the
627
00:39:54,800 --> 00:39:58,600
mindset on how to paint and
628
00:39:58,600 --> 00:40:02,360
deal with subconscious, with intellect and
629
00:40:02,360 --> 00:40:06,120
know where to work that fine line and then know when to
630
00:40:06,120 --> 00:40:09,920
put the paintbrush down before I. Before I
631
00:40:09,920 --> 00:40:12,920
ruin it. So the signature
632
00:40:13,640 --> 00:40:17,120
gioris on a painting and Carmel meant something to the
633
00:40:17,120 --> 00:40:20,600
locals. And how widespread did that
634
00:40:20,600 --> 00:40:22,520
get? Well, it's very interesting.
635
00:40:25,000 --> 00:40:28,760
I was selling paintings at that time. I'd sell a
636
00:40:28,760 --> 00:40:32,220
painting, you would pay the rent for the month. Wow, that's
637
00:40:32,540 --> 00:40:36,260
start. But when I was doing music, I'd pay one gig
638
00:40:36,260 --> 00:40:39,860
and pay rent for the month. Right. So I. Those
639
00:40:39,860 --> 00:40:42,620
things existed. There was a middle class of business,
640
00:40:44,700 --> 00:40:48,540
so. And then some of the
641
00:40:48,540 --> 00:40:51,820
designers that came into town and as
642
00:40:53,180 --> 00:40:57,030
the real estate market developed, the following
643
00:40:57,110 --> 00:41:00,790
become greater and greater. I start doing really large
644
00:41:00,870 --> 00:41:04,670
paintings. Then I had San Francisco collectors come
645
00:41:04,670 --> 00:41:08,230
in and buy my paintings. I had out of Palo
646
00:41:08,230 --> 00:41:11,949
Alto a gallery that would show my pieces. I would do one man
647
00:41:11,949 --> 00:41:15,750
show over there. Then the museum in Monterrey asked me to
648
00:41:15,990 --> 00:41:19,590
do a one man show at the museum, which is unusual because they never
649
00:41:19,670 --> 00:41:23,390
feature local painters unless they
650
00:41:23,870 --> 00:41:27,070
really believed in the work itself.
651
00:41:28,030 --> 00:41:31,670
Do you call this abstract? I'm a
652
00:41:31,670 --> 00:41:35,230
figurative painter, but I can get very
653
00:41:35,230 --> 00:41:38,950
juicy. In my early days I started with
654
00:41:38,950 --> 00:41:42,790
more conservative pieces, little still lives and
655
00:41:42,790 --> 00:41:46,550
stuff and loosely painted. But if you took a very small section
656
00:41:46,550 --> 00:41:50,210
of that, it looked like an abstract painting. I started
657
00:41:50,690 --> 00:41:54,530
making it larger and so I did for about
658
00:41:54,530 --> 00:41:58,130
a year. I did all erotic paintings that were
659
00:41:58,130 --> 00:42:01,850
just kind of, kind of a piece you'd find in New York
660
00:42:01,850 --> 00:42:05,650
perhaps. Yeah. And I also had my favorite
661
00:42:05,650 --> 00:42:09,090
painting painters, you know that
662
00:42:09,410 --> 00:42:12,770
international painters that obviously inspired me and
663
00:42:12,930 --> 00:42:15,710
directed me in different show as well.
664
00:42:16,740 --> 00:42:20,580
Did you, did this surprise you? This popularity that you. That grew
665
00:42:20,580 --> 00:42:24,340
and, and people were seeking to put you in their shows,
666
00:42:24,340 --> 00:42:27,780
put you in a museum? No, no. That's really
667
00:42:27,780 --> 00:42:31,580
strange. I, I've. I've never thought, I never thought
668
00:42:31,580 --> 00:42:35,300
that was important. I always
669
00:42:35,300 --> 00:42:39,060
had a basic economic structure
670
00:42:39,380 --> 00:42:42,990
that allowed me. And I, I could talk about
671
00:42:42,990 --> 00:42:46,270
it now, but that allowed me the freedom
672
00:42:46,510 --> 00:42:50,350
of expression regardless of what I've done. Including the
673
00:42:50,350 --> 00:42:53,950
wine. Yeah, well, I think
674
00:42:54,670 --> 00:42:57,269
we'll discuss that in a minute. But when it comes to wine, you better be
675
00:42:57,269 --> 00:43:01,070
in a pretty good position because it's
676
00:43:01,070 --> 00:43:04,830
pretty hard. Oh yeah. So you left your
677
00:43:04,830 --> 00:43:08,630
painting, you're probably still painting, but somehow you decided
678
00:43:08,630 --> 00:43:12,100
hospitality was a great direction. And
679
00:43:12,100 --> 00:43:15,820
Carmel of course known for its food and it's sort of nouvelle cuisine.
680
00:43:15,820 --> 00:43:19,140
It's. I never decided that
681
00:43:20,660 --> 00:43:24,460
actually my sister and her boyfriend wanted
682
00:43:24,460 --> 00:43:28,180
to get out of Southern California as well. He came up here, I think
683
00:43:28,180 --> 00:43:31,780
he was 20 years old. And they didn't have the money and
684
00:43:31,780 --> 00:43:35,330
I had a few bucks. I decided I'll be asylum partner.
685
00:43:37,560 --> 00:43:41,160
I don't think that's the case. And here I am, the solo guy.
686
00:43:41,320 --> 00:43:44,880
Yeah. So what, what's the name of the
687
00:43:44,880 --> 00:43:48,280
restaurant? We have a restaurant called Casanova.
688
00:43:48,280 --> 00:43:52,120
Casanova. And then. So that was started then you were supposedly
689
00:43:52,120 --> 00:43:55,600
going to be just. And I don't know in the
690
00:43:55,600 --> 00:43:59,400
restaurant business. We have very successful cousin here in Southern California.
691
00:43:59,720 --> 00:44:03,500
The restaurant called me Piache 37. In the years, as you know, on the, you
692
00:44:03,500 --> 00:44:07,140
know, it's interesting to me. Let's touch on that for a second. The
693
00:44:07,140 --> 00:44:10,620
French culture, Belgian culture, restaurants are
694
00:44:10,620 --> 00:44:14,420
lineage their family. It's not unusual to
695
00:44:14,420 --> 00:44:17,900
see a 30, 40, 50 year restaurant. It's not unusual to see third
696
00:44:17,900 --> 00:44:21,580
generation. But America, that's really not the case.
697
00:44:22,220 --> 00:44:25,860
You know, they're business, business enterprises. How fast can you get in,
698
00:44:25,860 --> 00:44:29,260
get out and, and move on to the next one? Well, how can you
699
00:44:29,340 --> 00:44:32,740
convince somebody to be contributing
700
00:44:32,740 --> 00:44:36,340
financially and take the loss for a period of four or five
701
00:44:36,340 --> 00:44:39,980
years? That's true. It's a write off. They try to get some hot chef
702
00:44:41,340 --> 00:44:45,180
who's like elite guitarist who wants to move on to a different band. You
703
00:44:45,180 --> 00:44:48,060
know, that's the vulnerability
704
00:44:48,860 --> 00:44:52,460
and that's the anxiety. Whenever you
705
00:44:52,460 --> 00:44:56,270
have a restaurant who's who the real draw is
706
00:44:56,270 --> 00:44:59,470
the chef. You're in trouble unless the chef's the owner.
707
00:45:00,350 --> 00:45:03,870
Chef centric. Yeah. If the chef leaves all of a
708
00:45:03,870 --> 00:45:07,710
sudden the identity of the restaurants out. You're right.
709
00:45:07,710 --> 00:45:11,510
I've seen that happen many times and I've seen some, some you
710
00:45:11,510 --> 00:45:15,190
know, migration successful and the restaurant's still, still
711
00:45:15,190 --> 00:45:19,030
handling it. But yeah, we're, we're, we talk about that a lot because of our
712
00:45:19,030 --> 00:45:22,610
experience with our, our, with our cousin. So. But you, you weren't
713
00:45:22,610 --> 00:45:25,610
planning on that. You funded the thing and then.
714
00:45:26,650 --> 00:45:30,210
So what happened that you had to become an operator? Oh, that first
715
00:45:30,210 --> 00:45:32,010
restaurant was called La Boheme
716
00:45:34,650 --> 00:45:38,250
Song. Yeah. Right. So
717
00:45:38,570 --> 00:45:42,130
La Boheme is kind of a painter song, the blank
718
00:45:42,130 --> 00:45:45,810
canvas, you know. And that
719
00:45:45,810 --> 00:45:49,580
eventually became La Bicyclet, which is still there
720
00:45:49,580 --> 00:45:53,340
today. Very popular. Probably one of the
721
00:45:53,340 --> 00:45:56,940
most popular restaurants on the west coast.
722
00:45:57,980 --> 00:46:01,620
But that had a Jors name on it at one point. Yes, it still does.
723
00:46:01,620 --> 00:46:04,860
But on my brother's side now
724
00:46:05,260 --> 00:46:09,100
I see. Yeah. So French
725
00:46:09,100 --> 00:46:12,700
cuisine, obviously it's kind of a
726
00:46:12,700 --> 00:46:15,440
hybrid. It's, it's more
727
00:46:15,440 --> 00:46:19,280
Mediterranean, slash California. Okay, so we were
728
00:46:19,280 --> 00:46:22,600
just have to tell you, this is your.
729
00:46:22,840 --> 00:46:26,120
Your native language is French. We. We're in Paris,
730
00:46:26,840 --> 00:46:30,360
Texas. Yesterday, I was in there. My wife's still there. Yeah.
731
00:46:30,680 --> 00:46:34,440
And it's a great town. It's a rural. Like
732
00:46:34,440 --> 00:46:38,040
the movie. There's a movie called Paris, Texas. Yeah, Right. In this. The town.
733
00:46:38,040 --> 00:46:41,880
The. The movie that's most recent about the girls that go there. That's. None
734
00:46:41,880 --> 00:46:45,560
of us filmed there, unfortunately, except for the Eiffel Tower. But. But I.
735
00:46:45,560 --> 00:46:49,160
I had two things going. I had. I did a podcast with last year's
736
00:46:49,160 --> 00:46:52,360
winner, the grand champion of the state championship
737
00:46:52,360 --> 00:46:55,960
barbecue. Oh, okay. And so I went to it Saturday.
738
00:46:56,520 --> 00:47:00,200
If you've ever had a beef hangover, which maybe you've had one before. Jesus
739
00:47:00,440 --> 00:47:04,200
Christ. It was. It was amazing. Anyway, the reason
740
00:47:04,200 --> 00:47:08,050
I brought it up was there's a new restaurant there. This is a very,
741
00:47:08,050 --> 00:47:11,890
very cute, prideful town. So the restaurant's
742
00:47:11,890 --> 00:47:14,290
called Bonfire, and it says on the window,
743
00:47:15,250 --> 00:47:17,490
French Texan cuisine.
744
00:47:18,930 --> 00:47:22,290
And so we're walking in, I'm like, I wonder what that means, you know? And
745
00:47:22,290 --> 00:47:25,410
so I had French onion soup with brisket in it.
746
00:47:26,130 --> 00:47:29,970
Oh, my God. It's
747
00:47:29,970 --> 00:47:33,810
a brisket too. But it was
748
00:47:33,810 --> 00:47:37,580
pretty good. But I just thought it was pretty unusual. Anyway, so.
749
00:47:37,740 --> 00:47:41,340
But did you enjoy that part of the business? Because
750
00:47:41,340 --> 00:47:44,460
operating a restaurant is, you know, tireless work.
751
00:47:45,500 --> 00:47:49,300
Well, yeah, it's
752
00:47:49,300 --> 00:47:52,380
really. Aside from the food with.
753
00:47:53,580 --> 00:47:56,380
My sister's boyfriend was a chef.
754
00:47:57,100 --> 00:48:00,140
It's really the show business. Yeah, right.
755
00:48:01,880 --> 00:48:05,520
The servers or the actors and the customers are
756
00:48:05,520 --> 00:48:09,200
on stage with you. There's music being
757
00:48:09,200 --> 00:48:12,920
played. There's a rhythm to
758
00:48:12,920 --> 00:48:16,720
it. You hope at the end of the night that you've
759
00:48:16,720 --> 00:48:20,200
done good numbers so that you can open the next day.
760
00:48:21,400 --> 00:48:25,000
And the longevity of that is, in fact,
761
00:48:25,560 --> 00:48:28,820
knowing how to manage food costs, labor costs,
762
00:48:29,530 --> 00:48:32,650
and all of those things, which are very mechanical,
763
00:48:33,210 --> 00:48:36,810
easy to study, oftentimes neglected.
764
00:48:38,570 --> 00:48:42,170
But, yeah, it was fun. You get to meet people.
765
00:48:42,250 --> 00:48:44,810
Especially in our restaurants, we get to meet people,
766
00:48:45,850 --> 00:48:49,570
all sorts of. You know, we get all people from all
767
00:48:49,570 --> 00:48:53,330
over the world. We got all the movie stars, all the
768
00:48:53,330 --> 00:48:56,490
musicians come in, all the sports team,
769
00:48:57,460 --> 00:49:00,980
of course, all the golfers, the people that race cars at
770
00:49:00,980 --> 00:49:04,660
Laguna Seca. So we're kind of a international
771
00:49:06,100 --> 00:49:09,540
Casanova. Is an international restaurant
772
00:49:09,940 --> 00:49:13,260
in an artistic community. Less
773
00:49:13,260 --> 00:49:17,020
artistic now than before, but just one of the
774
00:49:17,020 --> 00:49:20,820
most beautiful places in the world, quite frankly. That's a
775
00:49:20,900 --> 00:49:24,620
really interesting perspective. I didn't think about the clientele base because of the.
776
00:49:25,170 --> 00:49:28,210
Because of Laguna Seca, of course. Pebble beach and
777
00:49:28,290 --> 00:49:31,890
Spyglass and all the rest of them. You probably get an amazing cross
778
00:49:31,890 --> 00:49:35,690
section of people that hear about Casanova. Oh, yeah. And want
779
00:49:35,690 --> 00:49:39,490
to experience it. Yeah. All the movie actors, Jack Nicholson,
780
00:49:40,130 --> 00:49:43,850
you know, all the Tonight show guys, the
781
00:49:43,850 --> 00:49:46,690
musicians from the bands, the
782
00:49:46,690 --> 00:49:50,090
49ers, Eric Ryan, Joe
783
00:49:50,090 --> 00:49:53,780
Montana, Bobby Ray hall, you know,
784
00:49:53,940 --> 00:49:57,700
really good. Everybody comes through our restaurant.
785
00:49:57,700 --> 00:50:01,380
Clint Eastwood. Oh, yeah, absolutely. I'm sure
786
00:50:01,620 --> 00:50:03,700
he was a regular. I had to bring that. I had to. I had to
787
00:50:03,700 --> 00:50:06,939
throw that in. He had a shop down the street. Yeah, yeah. We had to
788
00:50:06,939 --> 00:50:09,540
show that in there. So that. That turned into.
789
00:50:11,780 --> 00:50:14,420
This is. I don't think this is horribly unusual.
790
00:50:15,460 --> 00:50:19,260
And I just had a podcast with Chef David Slade here in Hermosa beach,
791
00:50:19,260 --> 00:50:22,840
who continues to open restaurants, and they continue to be successful. So you understand
792
00:50:23,240 --> 00:50:26,880
that. That task. But he also features wines on his list
793
00:50:26,880 --> 00:50:30,440
from Slay Vineyards, which is a real
794
00:50:30,440 --> 00:50:34,120
place in Santa Ines. And
795
00:50:35,960 --> 00:50:39,760
it's. The wine trade, as you know, is. Is not an easy
796
00:50:39,760 --> 00:50:43,520
trade. Did you find this alluring from the restaurant
797
00:50:43,520 --> 00:50:46,570
side of it? In other words, wouldn't it be cool to have a wine on
798
00:50:46,570 --> 00:50:50,050
a list here or you fell in love with some other. Well,
799
00:50:50,210 --> 00:50:53,810
it was never ego driven. I
800
00:50:53,810 --> 00:50:57,090
come, as I may have mentioned earlier, from
801
00:50:58,370 --> 00:51:01,409
farm families, you know, back in Belgium.
802
00:51:02,130 --> 00:51:05,690
To me, the seasons have always been something that
803
00:51:05,690 --> 00:51:08,970
I've always enjoyed. The winter, fall, the dropping of the
804
00:51:08,970 --> 00:51:11,570
leaves, you know, all that kind of stuff.
805
00:51:12,840 --> 00:51:16,600
So farming and the dirt has always been
806
00:51:17,480 --> 00:51:19,720
in my DNA. I had no choice.
807
00:51:21,000 --> 00:51:24,760
So wherever I lived, automatically the garden was a big
808
00:51:24,760 --> 00:51:28,560
part of it. The house I have now in Carmel, I grow most of
809
00:51:28,560 --> 00:51:32,200
our produce right in the front yard. Wow.
810
00:51:32,360 --> 00:51:35,480
We're in a little sun belt now. Not the same house, by the way,
811
00:51:36,040 --> 00:51:39,720
a more interesting house a little further from the beach, but a larger property.
812
00:51:40,620 --> 00:51:44,340
And that part kind of
813
00:51:44,340 --> 00:51:47,900
dovetailed right into the restaurant, the wine
814
00:51:47,900 --> 00:51:51,580
part. I remember as a child, the first wine I ever
815
00:51:51,580 --> 00:51:55,340
drank was a Alsatian wine. I think it was after my
816
00:51:55,820 --> 00:51:59,540
first communion. I must have been, oh, my
817
00:51:59,540 --> 00:52:03,020
buddy and I drank a bottle of Alsatian wine and then
818
00:52:03,500 --> 00:52:06,940
didn't get tipsy, but we acted a little bit tipsy because we thought
819
00:52:07,350 --> 00:52:10,230
that was the protocol. And
820
00:52:11,670 --> 00:52:14,790
we had a grocery store where we sold nice wines,
821
00:52:15,190 --> 00:52:18,950
but my grandparents always had a barrel of Burgundy
822
00:52:18,950 --> 00:52:22,150
and a barrel of Bordeaux in the
823
00:52:22,230 --> 00:52:25,350
cellar. Really? Yeah, in those days.
824
00:52:26,390 --> 00:52:30,110
Hence comes the terminology, you have chateau barrels
825
00:52:30,110 --> 00:52:32,630
or transport barrels, because
826
00:52:34,460 --> 00:52:38,180
prior to the 60s, all of the wine out of
827
00:52:38,180 --> 00:52:40,620
France was being shipped in barrels.
828
00:52:41,500 --> 00:52:45,260
Transport barrels. Because the roads were so
829
00:52:45,260 --> 00:52:47,900
bad that you could not ship bottles.
830
00:52:49,500 --> 00:52:53,260
The roads were bad, the distance, the weather fluctuation.
831
00:52:53,820 --> 00:52:57,660
So it was always shipped. And then it was bottled in Belgium
832
00:52:57,980 --> 00:53:01,630
by local wine distributors with
833
00:53:01,630 --> 00:53:05,270
the Belgian label. But of that chateau, and also they
834
00:53:05,270 --> 00:53:09,070
ship to Germany, to Holland, to England, and still
835
00:53:09,070 --> 00:53:12,910
today you'll find that you'll find some of the old
836
00:53:12,910 --> 00:53:16,470
vintages saying bottled in Belgium, et cetera.
837
00:53:16,630 --> 00:53:19,370
Even sometimes you'll find a 7,
838
00:53:19,623 --> 00:53:22,950
730 ML bottle instead of
839
00:53:23,430 --> 00:53:27,150
750. Interesting. Yeah. And. But if they
840
00:53:27,150 --> 00:53:30,710
did send wine in bottles, they would drop
841
00:53:30,950 --> 00:53:34,230
one or two drops of eau de vie of
842
00:53:34,550 --> 00:53:38,230
alcohol for the journey, you know, to protect the wine.
843
00:53:38,230 --> 00:53:41,950
Sure, yeah. Well, I mean, part of that was the
844
00:53:41,950 --> 00:53:45,670
negociant system that was prevalent in Burgundy and Bordeaux during
845
00:53:45,670 --> 00:53:49,270
all that. That period until the 70s, I think it was. It still
846
00:53:49,270 --> 00:53:52,710
is rather popular methodology, but. But I can see the other
847
00:53:53,110 --> 00:53:56,390
problem that Madame Clicquot had the same problem in the late
848
00:53:56,390 --> 00:53:59,950
1700s. Things get blown up on her because of the roads and the
849
00:53:59,950 --> 00:54:03,750
shipping. I wanted to mention. I'm not sure I answered your
850
00:54:03,750 --> 00:54:07,190
question. Sometimes I'm listening to my head and not paying as
851
00:54:08,310 --> 00:54:12,110
forward to the sentence, I'm dropping out here. So
852
00:54:12,110 --> 00:54:15,030
for me, I had a restaurant,
853
00:54:15,430 --> 00:54:18,890
Casanova, and I had 30 wines on the wine list.
854
00:54:19,210 --> 00:54:22,970
Okay. As I tasted the wines
855
00:54:22,970 --> 00:54:26,570
and so on, and having been in the environment of not
856
00:54:26,570 --> 00:54:30,210
producing wine but in Belgium, it was
857
00:54:30,210 --> 00:54:33,969
part of our environment through the selling of
858
00:54:33,969 --> 00:54:36,890
wine and consumption as well, even as children,
859
00:54:38,250 --> 00:54:41,370
I kind of want to connect that earthiness
860
00:54:42,010 --> 00:54:45,140
with the idea of wine.
861
00:54:45,700 --> 00:54:49,220
And having lived in Los angeles for about 10
862
00:54:49,300 --> 00:54:52,100
plus years, a little bit more,
863
00:54:52,980 --> 00:54:56,420
I realized that there are no seasons in Los Angeles.
864
00:54:56,580 --> 00:55:00,100
You've got kind of spring, summer, and that's it.
865
00:55:00,260 --> 00:55:02,980
And a year is gone within six months. Right.
866
00:55:04,100 --> 00:55:07,700
And I wanted to go further north and do something that would
867
00:55:07,860 --> 00:55:11,290
put me potentially in the vulnerability or the
868
00:55:11,290 --> 00:55:15,090
challenges or the excitement of seasonal
869
00:55:15,650 --> 00:55:18,610
activities. Pruning
870
00:55:19,250 --> 00:55:22,530
to training, to harvest, to
871
00:55:23,250 --> 00:55:26,970
making of the wine gave me a different sense of
872
00:55:26,970 --> 00:55:30,730
the calendar and therefore a different sense enrolled my
873
00:55:30,730 --> 00:55:34,370
life and my position within that.
874
00:55:34,930 --> 00:55:38,690
And however, the years are going just as fast, but at least
875
00:55:38,930 --> 00:55:42,450
I have better distractions. Yeah, that's like a
876
00:55:42,450 --> 00:55:45,810
biodynamic life, isn't it? That's something
877
00:55:45,970 --> 00:55:49,770
it's always been. It's always been even when I had the
878
00:55:49,770 --> 00:55:53,570
band that collected wines. So when I would cook
879
00:55:53,570 --> 00:55:57,330
dinner for the band and I'd have a bottle of wine at dinner
880
00:55:57,330 --> 00:56:00,810
time, we all ate and we had this beautiful eight Bedroom
881
00:56:00,810 --> 00:56:04,450
Victorian in Riverside, where we all lived.
882
00:56:04,450 --> 00:56:08,180
And it was like, yeah, we really did it well.
883
00:56:08,180 --> 00:56:11,900
Riverside, Cucamonga, you know, the birthplace of really of California wine in the
884
00:56:11,900 --> 00:56:15,580
1700s. But this is an interesting thing. Let me see if I can articulate
885
00:56:15,580 --> 00:56:19,380
this. The seasonality of food is
886
00:56:19,460 --> 00:56:22,900
critical, I think, for the health of the food and the healthy organisms.
887
00:56:23,940 --> 00:56:27,540
And I always thought it fascinating that, for instance, with organic. Let's just go with
888
00:56:27,540 --> 00:56:29,940
organic wines in this case.
889
00:56:31,220 --> 00:56:34,900
They were always. Were organic. The wines that you. Your parents drank in the
890
00:56:34,900 --> 00:56:38,700
60s were organic. They weren't. They weren't pesticides around or insecticides.
891
00:56:38,700 --> 00:56:42,380
They didn't use them then. And. And they now.
892
00:56:42,380 --> 00:56:46,180
And then we butcher them. We butcher, particularly in America, we butcher our
893
00:56:46,180 --> 00:56:49,620
farms and they produce a ton of stuff, but it's all crap.
894
00:56:49,940 --> 00:56:53,060
And then now we're going back to seasonal
895
00:56:53,380 --> 00:56:57,180
foods, which is so critical, and organic
896
00:56:57,180 --> 00:57:00,910
or biodynamic wines. And we. We applaud ourselves for
897
00:57:00,910 --> 00:57:03,550
doing this. And it's like. But it always was this way.
898
00:57:04,750 --> 00:57:08,590
We screwed it up. I have a lot of comments. Obviously,
899
00:57:10,110 --> 00:57:13,790
you know, I studied
900
00:57:14,190 --> 00:57:17,990
winemaking and working in the vineyard pruning in Bordeaux for
901
00:57:17,990 --> 00:57:21,150
a couple of years, in and out of Bordeaux.
902
00:57:21,630 --> 00:57:25,320
And I kind of, as a mentor, was an
903
00:57:25,320 --> 00:57:28,440
old gentleman in Margaux.
904
00:57:29,080 --> 00:57:32,200
Very little vineyard under capitalized.
905
00:57:32,920 --> 00:57:36,680
But I learned what
906
00:57:36,680 --> 00:57:40,520
I already knew from my childhood and that
907
00:57:40,520 --> 00:57:43,720
was how to deal with the earth,
908
00:57:43,800 --> 00:57:47,640
recognize the vulnerabilities and the advantages and what
909
00:57:47,640 --> 00:57:51,330
that ground can produce and tying it
910
00:57:51,330 --> 00:57:55,170
in to produce. I really believe, and
911
00:57:55,170 --> 00:57:58,490
I've always used this as an example to make a point
912
00:57:59,450 --> 00:58:03,170
in Germany. I really believe that part of the strength of the
913
00:58:03,170 --> 00:58:06,170
German people in the past, and perhaps still today,
914
00:58:06,810 --> 00:58:10,410
was the cabbage that was being grown in these particular
915
00:58:10,570 --> 00:58:13,610
soils that were high in the
916
00:58:14,010 --> 00:58:17,670
minerality. And you look
917
00:58:17,670 --> 00:58:21,230
at. That's interesting. Probably one of the best food
918
00:58:21,470 --> 00:58:25,190
that you probably could eat, you know? Yeah, interesting. It's a
919
00:58:25,190 --> 00:58:29,030
natural probiotic and so on. So natural. Let's go
920
00:58:29,030 --> 00:58:32,350
back to natural. At that time, you basically
921
00:58:33,630 --> 00:58:37,430
improve the soils by manure. That
922
00:58:37,430 --> 00:58:41,030
was it. Okay. Yeah. And so you depended on the
923
00:58:41,030 --> 00:58:44,670
local villagers that had cows, sheep, horses,
924
00:58:45,070 --> 00:58:48,920
whatever that was. And we had one of those
925
00:58:48,920 --> 00:58:51,840
farms. My godfather, uncle
926
00:58:52,640 --> 00:58:56,080
had one of those. And the urine from the cows
927
00:58:57,120 --> 00:59:00,760
was spread over the fields where the cows would eat the grass
928
00:59:00,760 --> 00:59:04,560
and the little daisies and they made milk. The
929
00:59:04,560 --> 00:59:08,160
fertilizer was spread also in the gardens. And we
930
00:59:08,160 --> 00:59:11,840
grew things. Wow. No
931
00:59:11,840 --> 00:59:15,010
pesticides. Because if there were some
932
00:59:16,050 --> 00:59:19,570
economically, didn't make any sense. It was too expensive.
933
00:59:20,130 --> 00:59:23,810
Okay, so now to winemaking. You
934
00:59:23,810 --> 00:59:27,570
see, most of these small
935
00:59:27,570 --> 00:59:30,210
producers in France and all over Europe
936
00:59:31,490 --> 00:59:35,130
prior to the 70s were small,
937
00:59:35,130 --> 00:59:38,810
the small producers, except some of the first growth, but small
938
00:59:38,810 --> 00:59:42,550
producers all. And we always know that the better market
939
00:59:42,710 --> 00:59:46,350
usually is one geographically close to you. It
940
00:59:46,350 --> 00:59:49,910
requires less shipping, you get your money faster, et
941
00:59:49,910 --> 00:59:53,190
cetera. So that's how it happened.
942
00:59:53,990 --> 00:59:57,750
So I bought bottles of chateau Petrus for 75
943
00:59:57,750 --> 01:00:01,510
bucks in the 70s or
944
01:00:01,510 --> 01:00:05,310
good luck, you can't buy the empty. Yeah, that's
945
01:00:05,310 --> 01:00:09,150
right. So, so how do I, how does do I relate
946
01:00:09,150 --> 01:00:12,870
to that? Well, I traded that original house, the
947
01:00:12,870 --> 01:00:16,710
42,000, for 40 acre ranch, and I
948
01:00:16,710 --> 01:00:20,230
planted vines on it. Wow.
949
01:00:20,470 --> 01:00:24,310
And then I had a friend of mine make the wine who had a small
950
01:00:24,310 --> 01:00:28,110
winery. And once I tasted the wine, I said, now I can go to the
951
01:00:28,110 --> 01:00:30,470
bank and borrow some money to build a winery.
952
01:00:31,840 --> 01:00:35,280
Phenomenal. So 40 acres. So what's now planted? How many?
953
01:00:35,520 --> 01:00:39,240
I will have 13 acres planted and I've got
954
01:00:39,240 --> 01:00:42,800
about 6 acres, 700 olive trees.
955
01:00:43,040 --> 01:00:46,800
And we just finished the olive harvest. We got three tons.
956
01:00:46,800 --> 01:00:50,640
I think. You monetize the olives as well or just for fun?
957
01:00:51,120 --> 01:00:54,720
Yes, well, it's kind of just for fun and the wine too,
958
01:00:54,720 --> 01:00:58,040
quite frankly, because your profit margin or just like
959
01:00:58,670 --> 01:01:02,350
you're buying it to a lifestyle. And I never understood why
960
01:01:02,670 --> 01:01:06,110
people that have a lot of money would do a winery
961
01:01:06,990 --> 01:01:10,790
if they're not winemakers. It didn't make sense to me. I
962
01:01:10,790 --> 01:01:14,590
think they just like to be there and be there. Then I'm the owner of
963
01:01:14,590 --> 01:01:18,070
a winery that's got nothing to do with making wine. And the
964
01:01:18,070 --> 01:01:21,910
farming side, if you're not taking care
965
01:01:21,910 --> 01:01:25,640
of the vineyard, the viticulturist, and making the
966
01:01:25,640 --> 01:01:29,440
wine, you're not going to make great wines. You know, that's a really
967
01:01:29,440 --> 01:01:33,080
important question. We could probably talk for a whole podcast on
968
01:01:33,080 --> 01:01:36,400
that alone. But it's very important because this is what happened to
969
01:01:36,400 --> 01:01:40,200
Napa in that, you know, a lot of money. You're
970
01:01:40,200 --> 01:01:43,720
government contractor, surgeon, successful eye surgeon, whatever. And you,
971
01:01:43,800 --> 01:01:47,440
you think this lifestyle is what you want because you can have your own brand.
972
01:01:47,440 --> 01:01:51,130
But then you get there and you realize it is farming. And
973
01:01:51,130 --> 01:01:54,450
I'm not a farmer. Absolutely. Interrupt you.
974
01:01:54,930 --> 01:01:58,730
Go ahead. You can't make great wine if you don't have a
975
01:01:58,730 --> 01:02:02,530
great piece of land. You have to have those soils.
976
01:02:02,530 --> 01:02:05,810
And people only look at the top of the soil. It's
977
01:02:06,290 --> 01:02:10,130
all the way 20ft down. You have layers of
978
01:02:10,130 --> 01:02:13,850
minerality where the vine pulls
979
01:02:13,850 --> 01:02:16,770
from. And obviously we're familiar with the
980
01:02:16,770 --> 01:02:20,460
microclimates. But part of the microclimates are actually
981
01:02:20,460 --> 01:02:24,220
the people themselves who take care of the
982
01:02:24,220 --> 01:02:27,780
vineyard. Right. The bird life, the trees around
983
01:02:28,180 --> 01:02:31,700
the vineyard, who also who the roots
984
01:02:32,020 --> 01:02:35,700
connect with the vineyard and communicate.
985
01:02:36,340 --> 01:02:39,860
There's a lot of factors in
986
01:02:40,740 --> 01:02:43,380
how to produce good fruit.
987
01:02:46,290 --> 01:02:49,250
Let me add to that equation for a second, see if you agree with me.
988
01:02:49,650 --> 01:02:53,370
I had May Elian Longson on
989
01:02:53,370 --> 01:02:56,890
the show. She's 100 now. She was the Comtesse of
990
01:02:56,890 --> 01:03:00,690
Pichon Longville and she was 15 when her,
991
01:03:00,930 --> 01:03:04,730
when the Nazis came into her chateau and shot it up. And she remembers,
992
01:03:04,730 --> 01:03:08,490
she saw it. And I contend not only
993
01:03:08,490 --> 01:03:11,870
is the terroir what you're talking about, the soil and the depth of the vines
994
01:03:11,870 --> 01:03:15,550
and the, and the caretaking of those vines, but it also kind of
995
01:03:15,550 --> 01:03:19,270
should include or does include these stories that was handed down from
996
01:03:19,270 --> 01:03:22,470
generation to generation of what happened here and what.
997
01:03:23,190 --> 01:03:26,750
You're not going to taste it in some kind of tannic acid or fruit component,
998
01:03:26,750 --> 01:03:30,550
but you're going to the lesson learned from all those
999
01:03:30,550 --> 01:03:33,910
different types of, of environmental changes to
1000
01:03:33,910 --> 01:03:37,510
somebody's life and the family's life, I think show up in the
1001
01:03:37,510 --> 01:03:40,880
bottle as part of the terroir. They, it crafts
1002
01:03:41,200 --> 01:03:44,920
part of the wine. And I think that's, that's the part that's
1003
01:03:44,920 --> 01:03:48,040
lost. I'm in a
1004
01:03:48,040 --> 01:03:51,840
crossroads. Wine's consumer driven. We have to sell it, we need to make money
1005
01:03:51,840 --> 01:03:55,520
at it. But at the same time, it's like no other product in the world
1006
01:03:56,000 --> 01:03:59,800
as it represents a place and a time and a
1007
01:03:59,800 --> 01:04:03,600
culture balance that. Well, well said.
1008
01:04:06,180 --> 01:04:09,860
I may add something that you may not have thought of During World
1009
01:04:09,860 --> 01:04:13,660
War I and World War II, the women
1010
01:04:13,660 --> 01:04:14,820
were making the wine.
1011
01:04:17,540 --> 01:04:21,380
Good point. Right. Well, I did learn during my studies. I was. Well,
1012
01:04:21,380 --> 01:04:24,900
you know the book Wine and War, I'm sure with the clad strips, they're good
1013
01:04:24,900 --> 01:04:28,540
friends, they wrote the book. But it's interesting that
1014
01:04:28,540 --> 01:04:31,220
they found, let's go back to that for a second, that In World War I,
1015
01:04:31,690 --> 01:04:35,410
the invading armies were tearing up the vineyards and they've ruined some
1016
01:04:35,410 --> 01:04:38,890
of champagne, still can't plant there from all their phosphorus
1017
01:04:38,890 --> 01:04:42,570
bombs. But World War II, they, they knew better and
1018
01:04:42,570 --> 01:04:46,210
so they were like took over the wineries and you know, Hitler had a 80,000
1019
01:04:46,210 --> 01:04:50,050
bottle seller and didn't. It didn't even drink. So they want the
1020
01:04:50,050 --> 01:04:53,770
wine of the cognac. For sure they wanted the wine of the cognac. So
1021
01:04:54,170 --> 01:04:57,950
do you have these conversations with your guests when
1022
01:04:57,950 --> 01:05:00,950
your guests come to the winery, if you're there hanging out in the tasting Room.
1023
01:05:01,430 --> 01:05:05,150
Do they get pretty ethereal like that? Pretty deep about what wine
1024
01:05:05,150 --> 01:05:08,590
is, or it's mostly consumer tourism type? I think
1025
01:05:08,590 --> 01:05:12,350
it's mostly consumerism. However, I've
1026
01:05:12,350 --> 01:05:15,350
been in Carmel now since 1970
1027
01:05:16,310 --> 01:05:19,830
through the restaurants. We have a couple other restaurants,
1028
01:05:20,630 --> 01:05:24,470
one that's called the Corkscrew Cafe. It's right next door to
1029
01:05:24,470 --> 01:05:28,230
our tasting room. And our son, who has Michelin
1030
01:05:28,230 --> 01:05:31,390
accolades, has a place called In
1031
01:05:31,390 --> 01:05:34,190
Seaside. People come there
1032
01:05:35,550 --> 01:05:37,710
because they know it's different.
1033
01:05:39,150 --> 01:05:42,790
My establishment are designed kind of old world, if you
1034
01:05:42,790 --> 01:05:46,110
will. I've always replicated what felt
1035
01:05:46,110 --> 01:05:49,550
comfortable to me, and that's what I, you know, usually
1036
01:05:49,710 --> 01:05:53,530
you kind of go back to your childhood for
1037
01:05:53,530 --> 01:05:56,610
many reasons. And so they like coming to our
1038
01:05:56,610 --> 01:06:00,370
establishment. And I make honest wine,
1039
01:06:00,370 --> 01:06:04,090
and I need to kind of define what that means.
1040
01:06:04,250 --> 01:06:07,730
I love that. That's my favorite word. I want to hear your
1041
01:06:07,730 --> 01:06:11,410
definition. Okay, well, definition is I don't
1042
01:06:11,410 --> 01:06:13,610
do anything to the wine
1043
01:06:15,690 --> 01:06:19,410
to manipulate it, to be able to commercialize
1044
01:06:19,410 --> 01:06:22,810
it. Excellent. A vintage is a vintage,
1045
01:06:23,130 --> 01:06:26,450
and it's the expression of the
1046
01:06:26,450 --> 01:06:29,850
terroir that particular year. Okay.
1047
01:06:30,490 --> 01:06:34,130
Now, what I will do, however, as a
1048
01:06:34,130 --> 01:06:36,890
winemaker, I am good at blending.
1049
01:06:38,330 --> 01:06:41,970
So when I harvest, even though I have 13
1050
01:06:41,970 --> 01:06:45,250
acres, I will have seven or eight different lots
1051
01:06:46,530 --> 01:06:50,290
because they mature at different times or different varietals
1052
01:06:51,410 --> 01:06:54,930
at different age divides. So I keep those
1053
01:06:54,930 --> 01:06:58,050
lots independent of each other.
1054
01:07:00,370 --> 01:07:04,090
Ferment them separately, pick them, obviously, at different
1055
01:07:04,090 --> 01:07:07,770
times, and then I. Taste them through the year, and then I
1056
01:07:07,770 --> 01:07:10,690
decide at which point we start doing our blend.
1057
01:07:11,820 --> 01:07:15,420
So we bring out the glasses, the graduates, and we
1058
01:07:15,420 --> 01:07:19,140
start figuring out how can we make the best wine
1059
01:07:19,140 --> 01:07:21,980
possible from our state fruit.
1060
01:07:23,340 --> 01:07:26,300
I'm going to go back to that definition of honest wine. This is what I
1061
01:07:26,300 --> 01:07:29,980
add to it, because you're not touching it.
1062
01:07:31,180 --> 01:07:34,420
And it's a definition that I came up with with a French winemaker sitting here
1063
01:07:34,420 --> 01:07:36,660
in the studio. And they go. He goes, you know, I'm going to start using
1064
01:07:36,660 --> 01:07:40,420
that. And that is the concept is if you're making honest wine,
1065
01:07:40,420 --> 01:07:43,820
in other words, it's the best example of what you can produce for that vintage.
1066
01:07:43,980 --> 01:07:47,340
Obviously, vintage division, the beauty of wine is that it's different every
1067
01:07:47,340 --> 01:07:51,020
vintage, is that there's no bad vintages. Meaning
1068
01:07:51,340 --> 01:07:54,980
under the definition that I'm going to make what's been presented to
1069
01:07:54,980 --> 01:07:58,700
me the best that could be presented, then that's an honest wine.
1070
01:07:58,700 --> 01:08:02,380
That's a good wine, period. Well, honest,
1071
01:08:02,870 --> 01:08:05,830
there are no hidden things. The only thing that we add
1072
01:08:06,550 --> 01:08:09,510
is a certain level of SO2
1073
01:08:10,070 --> 01:08:13,670
based on the ph and the acidity of the
1074
01:08:13,670 --> 01:08:17,510
wine. Right. Well, that's normal. We want to have a balance there. Okay.
1075
01:08:17,750 --> 01:08:21,190
So. So 2. And possibly tartaric acid
1076
01:08:21,350 --> 01:08:24,390
if your ph is too high. Okay.
1077
01:08:25,030 --> 01:08:28,800
Not very often, but when necessary, it's
1078
01:08:28,800 --> 01:08:32,360
the thing to do in order to protect the wine, in the integrity of the
1079
01:08:32,360 --> 01:08:35,640
wine. That is it. Yeah, that. That's a
1080
01:08:35,640 --> 01:08:39,440
preservative. This. Preserve it, basically. Well, it's not preservative.
1081
01:08:39,440 --> 01:08:43,280
It's natural. It's a natural preservative. Preservative is not the word because we
1082
01:08:43,280 --> 01:08:46,240
associate that with chemistry only and
1083
01:08:46,880 --> 01:08:50,240
whatever you can use to preserve it. You know, everyone
1084
01:08:50,560 --> 01:08:54,030
has its lifespan based on the
1085
01:08:54,030 --> 01:08:57,590
structure that the fruit is going to provide. Right.
1086
01:08:58,150 --> 01:09:01,510
And the environment that it's being stored. All right.
1087
01:09:02,070 --> 01:09:05,830
So we make wine on great vintages,
1088
01:09:05,990 --> 01:09:09,430
which I would say is probably the great ones. As one out of three,
1089
01:09:11,190 --> 01:09:13,910
those will age 30 years, no problem.
1090
01:09:16,710 --> 01:09:20,540
The one lighter vintages year into about 10
1091
01:09:20,540 --> 01:09:23,820
years. Yeah. But they all will age so great.
1092
01:09:24,300 --> 01:09:27,660
What are you growing? I know you have Syrah. No,
1093
01:09:27,900 --> 01:09:31,700
no. Syrup? No, I've got. Well, we may
1094
01:09:31,700 --> 01:09:35,220
have bought some syrup to do an endless summer red.
1095
01:09:35,220 --> 01:09:37,100
Yeah. That's the only reason I know it is.
1096
01:09:38,860 --> 01:09:42,540
That's what I figured. What we have as an estate wine,
1097
01:09:42,700 --> 01:09:45,830
we have. We grow Merlot. Wow.
1098
01:09:47,190 --> 01:09:50,910
Cabernet and Malbec. All
1099
01:09:50,910 --> 01:09:54,470
Bordeaux varietals. All Bordeaux varietals. I do
1100
01:09:54,470 --> 01:09:58,030
have a little over an acre of Pinot
1101
01:09:58,030 --> 01:10:01,590
Noir, and I just planted between
1102
01:10:01,750 --> 01:10:05,470
rows a white varietal called Pic
1103
01:10:05,470 --> 01:10:09,270
Poul. Oh, Pic Poul de Panet. Yeah. One of my favorite wines at
1104
01:10:09,270 --> 01:10:12,760
the Wine of the Month Club when I featured them. Yeah. So when we first
1105
01:10:12,760 --> 01:10:16,400
established the vineyard, the rows were like eight
1106
01:10:16,400 --> 01:10:19,720
feet wide. But we have equipment so that we can go
1107
01:10:20,120 --> 01:10:23,560
between the rows. In one part, we put some pig pool.
1108
01:10:23,880 --> 01:10:26,120
That's pretty interesting. Yeah, it's pretty. Where
1109
01:10:28,280 --> 01:10:32,120
the Monterey never known, at least in the general area, for
1110
01:10:32,280 --> 01:10:36,120
Bordeaux varietals, though, there have been some good ones. Now I think everybody's learning.
1111
01:10:36,360 --> 01:10:38,840
But. But where is the vineyard that you. Well,
1112
01:10:39,800 --> 01:10:43,440
Monterey doesn't want to produce Bordeaux
1113
01:10:43,440 --> 01:10:47,080
varietals. Okay. The climate was produced
1114
01:10:47,480 --> 01:10:51,160
Sauvignon Blanch, Chardonnay, Pinot Noir, and some
1115
01:10:51,160 --> 01:10:54,880
other less popular, if you will. Where
1116
01:10:54,880 --> 01:10:58,360
are Carmel Valley Appellation,
1117
01:10:59,080 --> 01:11:02,680
which is a sub appellation within Monterey County?
1118
01:11:04,570 --> 01:11:07,930
Different influences of wind. Oh, yeah. We're in the little Valley,
1119
01:11:08,810 --> 01:11:12,570
and I think we may be five or six wineries there
1120
01:11:13,850 --> 01:11:17,410
in a couple of vineyards. And it gets hot in the
1121
01:11:17,410 --> 01:11:20,090
summertime. Monterey does not
1122
01:11:21,130 --> 01:11:24,850
where Pinot Noir grows. So we get the temperatures and
1123
01:11:24,850 --> 01:11:27,690
what is unique about, again, that's part of the terroir
1124
01:11:28,410 --> 01:11:31,130
during the day. In the summertime, we get temperatures
1125
01:11:32,360 --> 01:11:36,040
up to possibly 95, mostly upper 80s,
1126
01:11:36,520 --> 01:11:40,360
and the nights drop down to the 50s. Wow, that's great.
1127
01:11:40,680 --> 01:11:44,120
40 degree difference. Yeah, that's great. What that does.
1128
01:11:44,600 --> 01:11:48,440
And I learned this from a guy that grows cherries in the foothills of
1129
01:11:48,440 --> 01:11:51,400
the Sierras. It brings on color,
1130
01:11:53,400 --> 01:11:57,000
so we harvest later because we're not like
1131
01:11:57,000 --> 01:11:59,790
napa, where it's 90 degrees at midnight
1132
01:12:00,990 --> 01:12:04,830
and the fruit's hot. Our fruit is cold
1133
01:12:06,350 --> 01:12:09,990
in the morning from the night, and so it needs to
1134
01:12:09,990 --> 01:12:13,630
start up again through photosynthesis, as you know.
1135
01:12:14,190 --> 01:12:17,950
So our harvest is usually
1136
01:12:18,110 --> 01:12:21,590
towards the end of October. Napa is done by
1137
01:12:21,590 --> 01:12:25,390
September. September 15th. That's right. You're going deep into the.
1138
01:12:25,850 --> 01:12:29,610
Almost to the fall now. So you know about making a good sauce, right?
1139
01:12:30,090 --> 01:12:33,810
It's got to go slowly. Yeah. You can't make a good sauce.
1140
01:12:33,810 --> 01:12:37,530
Just hot heat, make it quick. So
1141
01:12:37,850 --> 01:12:41,290
I like to use that. It's a great analogy if you like the five mother
1142
01:12:41,290 --> 01:12:44,970
sauces. And you have to know that. Yeah, yeah. So
1143
01:12:48,810 --> 01:12:52,610
basically, for quite a while, we used to raise on part
1144
01:12:52,610 --> 01:12:55,610
of our property, we used to raise sheep for personal
1145
01:12:55,770 --> 01:12:59,490
consumption. And eventually my
1146
01:12:59,490 --> 01:13:03,210
insurance company. This is a boring story, but they said, do you have livestock?
1147
01:13:03,210 --> 01:13:07,050
Yes. Well, your insurance is doubling. I said, why?
1148
01:13:07,050 --> 01:13:10,850
Because they could run on the road and cause an accident. I said,
1149
01:13:10,850 --> 01:13:14,530
okay, we're getting rid of the sheep. We're going to put a plant, a
1150
01:13:14,530 --> 01:13:18,170
vineyard. That was their reason. Well, they'll find any
1151
01:13:18,170 --> 01:13:21,850
reason, but whatever. But it ends up
1152
01:13:22,650 --> 01:13:26,430
that that's the best parcel. And the way
1153
01:13:26,430 --> 01:13:30,070
I found that, well, was as I mentioned earlier, we do.
1154
01:13:31,110 --> 01:13:34,310
We keep the parcels separate of each other with
1155
01:13:34,710 --> 01:13:37,830
Vinify. And I had a psalm from France
1156
01:13:38,870 --> 01:13:42,470
from Van Gogh's Maison Van Gogh
1157
01:13:43,030 --> 01:13:45,590
north of Paris.
1158
01:13:46,710 --> 01:13:50,460
I had a connection with that
1159
01:13:50,460 --> 01:13:53,900
establishment. He came and we did barrel
1160
01:13:53,900 --> 01:13:57,340
tasting. And he says, God, those three barrels over there are really good and
1161
01:13:57,340 --> 01:14:01,020
exceptional. Now, this was a guy that drinks only French wines.
1162
01:14:01,740 --> 01:14:04,940
And I went back, looked at my record, and it was from that vineyard.
1163
01:14:05,660 --> 01:14:09,460
And I'm going, okay. Now, we harvested separately all
1164
01:14:09,460 --> 01:14:12,780
the time, and we ended up producing
1165
01:14:13,660 --> 01:14:16,130
a wine called Clos des Moutons.
1166
01:14:17,480 --> 01:14:19,640
Clos de Mouton. Not Mouton or Shield.
1167
01:14:20,920 --> 01:14:23,800
Yeah. Cheap. Yeah. But Clos de Mouton, which is
1168
01:14:24,520 --> 01:14:27,560
a cloister where we kept the sheep. Wow.
1169
01:14:28,360 --> 01:14:31,960
Now, that particular vineyard
1170
01:14:32,360 --> 01:14:34,680
clone, a friend of mine had visited
1171
01:14:36,040 --> 01:14:39,720
Chateau Petru's vineyard in the wintertime
1172
01:14:40,120 --> 01:14:43,390
and they were cutting out some of the vines and. And he picked up a
1173
01:14:43,390 --> 01:14:46,710
couple cuttings and sent them to me. Wow.
1174
01:14:47,030 --> 01:14:50,750
I planted them and propagated that. And
1175
01:14:50,750 --> 01:14:53,510
Claude Mouton is Chateau Petrus cologne.
1176
01:14:55,270 --> 01:14:59,030
Hey, that's pretty pedigree stuff right there. The wine
1177
01:14:59,990 --> 01:15:03,830
we had a. I have a distributor in Japan with a
1178
01:15:03,830 --> 01:15:06,630
blank tasting and our clothing with D
1179
01:15:08,000 --> 01:15:11,680
won the blank tasting with Petrus being the other
1180
01:15:11,680 --> 01:15:14,400
wine. Wow, that's pretty.
1181
01:15:15,840 --> 01:15:19,680
I know the winemaker and I own some
1182
01:15:19,680 --> 01:15:23,280
of that wine and I've drank older vintages back in the
1183
01:15:23,280 --> 01:15:27,080
50s and so on that I was able to get in Belgium and some
1184
01:15:27,080 --> 01:15:30,880
of the family cellars. But
1185
01:15:31,360 --> 01:15:34,790
the wine's exceptional. I've got to get your address, by the way.
1186
01:15:35,980 --> 01:15:39,820
Well, it's funny because I was telling this story about our first episode
1187
01:15:40,300 --> 01:15:44,020
to. I have coffee at Starbucks in the morning usually. And as a
1188
01:15:44,020 --> 01:15:47,780
regular guy there and regular friend. And I
1189
01:15:47,780 --> 01:15:51,260
told him, he goes. When I got. He got home that morning and he
1190
01:15:51,260 --> 01:15:54,980
faxed, texted me a picture of the endless bottle that
1191
01:15:54,980 --> 01:15:58,620
he apparently bought at your winery. He knew all about
1192
01:15:58,620 --> 01:16:02,460
you. And I thought, wow, how interesting is that? How random is that?
1193
01:16:02,460 --> 01:16:06,090
That I'm in Starbucks at Sierra Madre. Yeah. And he showed me the bottle. I
1194
01:16:06,090 --> 01:16:09,850
thought that was. That's why. Only reason I knew there was Syrah somewhere around. Right,
1195
01:16:09,850 --> 01:16:13,530
right, right, right. But I find this fascinating that you're making these
1196
01:16:13,610 --> 01:16:15,370
Bordeaux style wines and having.
1197
01:16:17,770 --> 01:16:21,210
Having this success with this. I think it's fascinating.
1198
01:16:21,690 --> 01:16:25,210
And the reason I brought the end of the story bottle is because Stephanie
1199
01:16:25,210 --> 01:16:29,010
Bois was here from Chateau Angelouz and
1200
01:16:29,010 --> 01:16:32,370
I did a tasting with her and they, they have a bottling of their
1201
01:16:32,370 --> 01:16:36,210
007 or 2007. Angelou's
1202
01:16:36,290 --> 01:16:39,570
in a magnum that celebrates
1203
01:16:39,890 --> 01:16:43,490
the movie Casino Royale with. With James
1204
01:16:43,490 --> 01:16:46,850
bond. Yeah. It's $7,000 retail.
1205
01:16:47,330 --> 01:16:50,450
Yeah. I think I can pick it up for a song at 3,000 for the
1206
01:16:50,450 --> 01:16:53,490
wholesaler. But they, but they don't.
1207
01:16:54,770 --> 01:16:58,450
They only have a handful of bottles left. And I've been trying, I was
1208
01:16:58,450 --> 01:17:02,130
trying to kind of court her into getting. Letting me buy one through the
1209
01:17:02,130 --> 01:17:05,970
distributor here in Los Angeles. You mentioned
1210
01:17:05,970 --> 01:17:08,690
though, you use Japan. We're going to be out of time here a second. We're
1211
01:17:08,690 --> 01:17:12,330
going to have to do this again because it's really fascinating. But use a
1212
01:17:12,330 --> 01:17:15,130
distributor in Japan. Do you make enough to
1213
01:17:15,610 --> 01:17:19,290
handle distribution that many countries? No,
1214
01:17:20,010 --> 01:17:23,750
no, I only just. I have one distributor that's in Japan.
1215
01:17:24,060 --> 01:17:27,900
That's it. Okay, this is going to loop around to one of the
1216
01:17:27,900 --> 01:17:31,580
questions about the economics. I have a wine
1217
01:17:31,580 --> 01:17:35,180
club and I have
1218
01:17:35,900 --> 01:17:39,620
three restaurants. So that's why you
1219
01:17:39,620 --> 01:17:42,940
can afford to have a winery. And so
1220
01:17:44,460 --> 01:17:48,100
the good Belgian business sense is, for me, I
1221
01:17:48,100 --> 01:17:51,190
wanted to make wine. I wasn't looking to make money,
1222
01:17:52,150 --> 01:17:54,470
but I knew it had to pay for itself.
1223
01:17:55,990 --> 01:17:58,950
So I'm able to do it because I have
1224
01:18:00,070 --> 01:18:02,870
the tasting rooms and the restaurants
1225
01:18:05,349 --> 01:18:08,950
and Japan, and I sell out.
1226
01:18:09,510 --> 01:18:13,310
That's a really, really good model, the Clos de Mouton. I
1227
01:18:13,310 --> 01:18:16,470
only do under 200 cases, depending on the vintages.
1228
01:18:17,000 --> 01:18:17,560
That's me.
1229
01:18:21,080 --> 01:18:24,680
And then the other flagship
1230
01:18:24,680 --> 01:18:27,240
wine is called La Chapelle. Okay.
1231
01:18:29,160 --> 01:18:32,440
The other thing that's interesting, Paul, is that
1232
01:18:34,920 --> 01:18:38,680
Sideways, the movie really damaged the industry
1233
01:18:39,480 --> 01:18:42,320
of anybody that produced Merlot. Right.
1234
01:18:43,270 --> 01:18:46,510
So people didn't know about it 10 years. It took more than 10 years to
1235
01:18:46,510 --> 01:18:50,350
recover. Exactly. So immediately I
1236
01:18:50,350 --> 01:18:53,030
figured I got to stop making Merlot.
1237
01:18:54,230 --> 01:18:57,510
But I'm Gros Merlot. So I changed my label.
1238
01:18:57,910 --> 01:19:01,190
The design was the same. I called it La Chapelle
1239
01:19:01,750 --> 01:19:05,350
and Crudemouc. That's
1240
01:19:05,350 --> 01:19:08,900
smart. So La Chapelle is a blend of Cabernet. ILF
1241
01:19:09,290 --> 01:19:12,570
fluctuates in percentages, so I'm not stuck
1242
01:19:12,970 --> 01:19:16,730
to the definition of the varietal
1243
01:19:16,890 --> 01:19:20,410
and those percentages. It's all about making the better wine.
1244
01:19:21,610 --> 01:19:24,650
All right. Yeah. But I still do
1245
01:19:25,450 --> 01:19:29,210
a little bit of Merlot from whatever's left from my
1246
01:19:29,210 --> 01:19:32,970
final blends. There's usually some odds and ends, and those are
1247
01:19:32,970 --> 01:19:35,610
being sold at a different price point.
1248
01:19:36,510 --> 01:19:39,950
Okay, so what is interesting now?
1249
01:19:42,430 --> 01:19:46,030
I don't remember which one it is, but one of the great
1250
01:19:47,310 --> 01:19:51,110
Pomerol, I believe producers has
1251
01:19:51,110 --> 01:19:54,430
decided because of the climate change
1252
01:19:56,430 --> 01:19:59,470
that they're going to be able to buy
1253
01:20:00,510 --> 01:20:04,120
fruit from outside of the appellation
1254
01:20:04,520 --> 01:20:08,360
in order to be able to make a better wine. And it will
1255
01:20:08,360 --> 01:20:11,720
not come out. Do the research. And it will not come out
1256
01:20:12,120 --> 01:20:15,960
as a Pomerol or Satign. I forget what
1257
01:20:16,760 --> 01:20:20,600
can't. Yeah, but it's going to come out under their label. But no
1258
01:20:20,600 --> 01:20:24,280
appellation, because they feel they can produce a better wine that
1259
01:20:24,280 --> 01:20:28,090
way, which means they extend their option for blending.
1260
01:20:29,450 --> 01:20:33,250
You know, that. That's a very historical viewpoint as well. But I think
1261
01:20:33,250 --> 01:20:37,010
I. I thought the Right bank, unlike the. Unlike the
1262
01:20:37,010 --> 01:20:40,770
classification where classification only classified the
1263
01:20:40,770 --> 01:20:44,410
chateau, it had nothing to do with the land necessarily. And in the Right bank,
1264
01:20:44,410 --> 01:20:48,250
it is the land that is being classified. But, you know, it
1265
01:20:48,250 --> 01:20:52,090
wasn't that long ago that all that stuff was perfectly accepted. I'm
1266
01:20:52,090 --> 01:20:55,760
talking about maybe the 40s and 50s, you know, they were buying juice
1267
01:20:55,760 --> 01:20:57,880
from all over the world and putting. It in Bordeaux
1268
01:20:59,400 --> 01:21:02,200
in the docks over in Bordeaux. There are
1269
01:21:02,920 --> 01:21:06,360
hoses coming out of there from north, you know,
1270
01:21:07,080 --> 01:21:10,439
and they needed color. They weren't getting color right.
1271
01:21:11,800 --> 01:21:15,560
And in Bordeaux, at the end of the roast, they would always have these other.
1272
01:21:16,360 --> 01:21:20,160
I don't know what the varietals are, but in French they call them vin
1273
01:21:20,160 --> 01:21:23,340
tatterrier. Wine to dye
1274
01:21:23,980 --> 01:21:27,460
color. Dye the wine. Oh, wow. Strictly for
1275
01:21:27,460 --> 01:21:31,100
color. I don't know that term. Yes.
1276
01:21:36,300 --> 01:21:39,580
Well, let's. We're going to wrap this up now. I don't want to. This is
1277
01:21:39,580 --> 01:21:42,540
a whole show in itself, but. And we'll do it again. Actually, we're going to
1278
01:21:42,540 --> 01:21:45,020
come up to Carmel and I'll bring my little studio
1279
01:21:46,140 --> 01:21:49,670
and we'll sit down there at the chateau and in the wine tasting room and,
1280
01:21:49,980 --> 01:21:53,500
and talk again. But you know, there is this current
1281
01:21:53,900 --> 01:21:57,700
issue with the trade. I'm not an alarmist, I'm not a doom
1282
01:21:57,700 --> 01:22:01,500
and gloomer. I think wine, wine
1283
01:22:01,500 --> 01:22:05,100
is the one product. This is what I try to tell people that
1284
01:22:05,180 --> 01:22:08,460
talk about how we need to change our way of thinking and we have to
1285
01:22:08,460 --> 01:22:11,700
put it in cans or put it in 100ml or whatever we're trying to do
1286
01:22:11,700 --> 01:22:15,260
to attract the consumer. Look, white Zinfandel did it in the 70s,
1287
01:22:15,640 --> 01:22:18,840
Lancers, you know, Matuse, all those.
1288
01:22:19,240 --> 01:22:22,600
Boone's Farm. I had to tell you a funny story. I met this barbecue
1289
01:22:23,000 --> 01:22:26,800
in Texas. It's this championship and I went and visited
1290
01:22:26,800 --> 01:22:30,320
a couple of his trailers as they're smoking their meats and the guy's literally
1291
01:22:30,320 --> 01:22:34,160
drinking Boone's Farm out of a bottle. And it
1292
01:22:34,160 --> 01:22:37,560
says wine on the label. So look, we need those kinds of wines into the
1293
01:22:37,560 --> 01:22:41,030
industry. But the point I'm going to make is wine is
1294
01:22:41,340 --> 01:22:44,860
wine is the product that doesn't shouldn't change.
1295
01:22:44,860 --> 01:22:48,700
Wine is what you're doing. An honest glass of wine is produced
1296
01:22:48,780 --> 01:22:52,580
based on what the vineyard provided. And it doesn't change for
1297
01:22:52,580 --> 01:22:55,740
the consumer. The consumer has to change for it.
1298
01:22:56,380 --> 01:22:59,940
And that's a unique part of the product. Any other product in the world you
1299
01:22:59,940 --> 01:23:03,740
can manipulate to do something, but it takes away from its
1300
01:23:03,740 --> 01:23:07,130
honesty. And so the industry's
1301
01:23:07,600 --> 01:23:11,240
suffering a little bit. You're not in the sense of you have you built this
1302
01:23:11,240 --> 01:23:14,880
beautiful model where you're selling. Of course the wine has to be.
1303
01:23:15,040 --> 01:23:18,000
What's in the bottle has to be very good in order for this model to
1304
01:23:18,000 --> 01:23:21,720
work. That's the key. But a lot of people that
1305
01:23:21,720 --> 01:23:25,520
over planted that Were projecting five years down the road, and now we
1306
01:23:25,520 --> 01:23:29,280
have a glut. They're tearing out vineyards. And my
1307
01:23:29,280 --> 01:23:31,920
advice to most of these people that are in the honest side of it is
1308
01:23:31,920 --> 01:23:34,820
just, you got to stay the course. You know, if you can afford to stay
1309
01:23:34,820 --> 01:23:38,580
the course, it's going to. The honesty is going to pay off. The
1310
01:23:38,580 --> 01:23:42,380
honesty is going to be dyed in the wool.
1311
01:23:43,020 --> 01:23:46,780
Well, I have to. If I may interrupt you. I'll
1312
01:23:46,780 --> 01:23:50,580
add two to that. You'll find very few people that are the
1313
01:23:50,580 --> 01:23:54,300
winemaker, viticulturist, and owner.
1314
01:23:54,620 --> 01:23:58,220
Yeah. Very few. Good point. And those that
1315
01:23:58,220 --> 01:24:00,290
are not over planting
1316
01:24:01,880 --> 01:24:05,680
because they know intuitively. Intuitively
1317
01:24:05,680 --> 01:24:08,840
what's going on. That makes a ton of sense. The other thing is
1318
01:24:09,800 --> 01:24:13,000
there may be a reduction in
1319
01:24:13,160 --> 01:24:16,920
consumption, but I
1320
01:24:16,920 --> 01:24:20,760
look at the wine almost like a perfume. Not
1321
01:24:20,760 --> 01:24:23,400
everybody can afford the special quality
1322
01:24:24,280 --> 01:24:27,970
scents that are expensive, that have been made from
1323
01:24:29,490 --> 01:24:33,010
essential oils and so on. But the best stuff
1324
01:24:33,410 --> 01:24:37,250
is all. Always gets sold. Yeah. Because there's always
1325
01:24:37,250 --> 01:24:40,210
an enthusiast for that. And I always say,
1326
01:24:40,770 --> 01:24:43,890
drink less and better. That's my
1327
01:24:43,890 --> 01:24:47,690
philosophy. And I, you know, my. Similar to that. I drink as much
1328
01:24:47,690 --> 01:24:48,690
as I can, but better.
1329
01:24:51,570 --> 01:24:55,350
I can afford. Well, it's good
1330
01:24:55,350 --> 01:24:59,070
to have good friends. Yes, that's right. Well, you know, my.
1331
01:24:59,150 --> 01:25:02,830
My daughter. Unfortunately, her home was not burned in the fires in
1332
01:25:02,830 --> 01:25:06,350
Altadena, but it was affected, so they're living with us. Oh.
1333
01:25:06,830 --> 01:25:10,670
Which is fine. I. I have my three grandkids. Special time. It's a very special
1334
01:25:10,670 --> 01:25:14,110
time. We had a great time. The only negative to it is
1335
01:25:15,230 --> 01:25:18,590
when I sold the Wine of the Month club, the buyer wanted none of my
1336
01:25:18,670 --> 01:25:22,380
premium vintages here. And I have. I don't know, I had like 3,000 bottles of
1337
01:25:22,540 --> 01:25:26,300
all kinds of stuff, including Petrus Magnums, but all kinds
1338
01:25:26,300 --> 01:25:29,980
of boutique Napa and all kinds of classified growth
1339
01:25:29,980 --> 01:25:33,340
and lots of Grand Cru and Premier Crew Burgundy. And
1340
01:25:33,660 --> 01:25:36,620
they didn't want it, which was great. So I have this stash.
1341
01:25:37,340 --> 01:25:41,140
So I built a cellar at the house, which holds about 900 bottles in our
1342
01:25:41,140 --> 01:25:44,860
kitchen. Nice. But the depletion is going much faster than expected,
1343
01:25:47,540 --> 01:25:51,340
so I have to thank goodness I still have my licenses. I can
1344
01:25:51,340 --> 01:25:54,660
still buy stuff wholesale, but whatever. There you go. There you go. I have a
1345
01:25:54,660 --> 01:25:58,300
special relationship with somebody. That's right. Let me know if you have a
1346
01:25:58,300 --> 01:26:02,020
problem. It's a great honor to have you on the show,
1347
01:26:02,099 --> 01:26:05,500
and I look forward to meeting you in person and doing it again, because we
1348
01:26:05,500 --> 01:26:08,260
have a lot to talk about. Let me know. We'll open up a nice Pile
1349
01:26:08,260 --> 01:26:11,380
of Claude. I'd love to do that. That sounds like a fun.
1350
01:26:12,030 --> 01:26:15,630
Okay. Thanks again, Walter. I really appreciate the time. And good luck.
1351
01:26:16,350 --> 01:26:19,390
Good luck means keep doing what you're doing.
1352
01:26:20,110 --> 01:26:23,390
Exactly. And thank you for taking me on this journey of
1353
01:26:23,390 --> 01:26:26,990
reflection and kind of digging in a little bit and
1354
01:26:27,710 --> 01:26:31,430
not losing sight of what's important. Well, you
1355
01:26:31,430 --> 01:26:35,270
know, it's funny you said that and appreciate that. It is about the
1356
01:26:35,270 --> 01:26:39,050
stories and it's. That's what builds businesses,
1357
01:26:39,050 --> 01:26:42,570
of what builds a life and what builds. I just realized this when I got
1358
01:26:42,570 --> 01:26:45,370
home from Paris, Texas. I was there for a week. My wife's there for a
1359
01:26:45,370 --> 01:26:48,050
month. My daughter had her fourth child.
1360
01:26:49,170 --> 01:26:52,450
You know, when I take the kids to the barbecue,
1361
01:26:53,010 --> 01:26:56,690
then there's huge barbecue and he's. I think they're 4 and 3
1362
01:26:56,690 --> 01:27:00,290
or 5 and 4. Those are the stories that they're going to tell.
1363
01:27:00,930 --> 01:27:04,370
Those are the influences they're going to have in their lives. And. And you get
1364
01:27:04,370 --> 01:27:06,830
to do that with your wine and your restaurant. And that's
1365
01:27:08,020 --> 01:27:11,620
sometimes hard to keep that target
1366
01:27:11,860 --> 01:27:15,140
because people that walk into your restaurants and get that experience.
1367
01:27:16,500 --> 01:27:20,260
It's got to be warming. It's got to be. Yes. Thing I
1368
01:27:20,260 --> 01:27:23,980
may not have told you about this is. You can
1369
01:27:23,980 --> 01:27:27,460
edit this out, but during the Battle of the
1370
01:27:27,460 --> 01:27:30,660
Bulge is when I was born and
1371
01:27:30,980 --> 01:27:34,790
middle of it, my parents had to evacuate from the
1372
01:27:34,790 --> 01:27:37,710
house. Wow. To the next village
1373
01:27:38,510 --> 01:27:42,150
where my mother gave birth to me in a
1374
01:27:42,150 --> 01:27:45,910
wine cellar. Wow. How crazy that we should have
1375
01:27:45,910 --> 01:27:47,230
started with that conversation.
1376
01:27:50,910 --> 01:27:54,670
That's pretty incredible. That's incredible because I forgot the Baston.
1377
01:27:55,470 --> 01:27:58,730
Yeah. If you look it up
1378
01:27:59,600 --> 01:28:03,320
later, my hometown was Malmedi, where there
1379
01:28:03,320 --> 01:28:06,400
was a huge massacre. That's in the movie.
1380
01:28:07,680 --> 01:28:11,280
They talk about that town in the movie. Yeah. So that's where I was
1381
01:28:11,280 --> 01:28:14,919
raised. Oh, my gosh. And our farm. My
1382
01:28:14,919 --> 01:28:18,760
father was a farrier. In our backyard, in the garden, we
1383
01:28:18,760 --> 01:28:22,000
had two American tanks broken down. Tanks
1384
01:28:23,040 --> 01:28:26,890
still. Not now. When you grew up. When you grew
1385
01:28:26,890 --> 01:28:30,650
up. I grew up, yeah. Wow. And when
1386
01:28:30,650 --> 01:28:34,450
the snow melted, 1945 was a very cold year. When the
1387
01:28:34,450 --> 01:28:38,210
snow melted, there was a hand sticking out
1388
01:28:38,210 --> 01:28:41,770
of. Out of the snow. And it was
1389
01:28:41,770 --> 01:28:44,570
like a young 16 year old German soldier.
1390
01:28:46,330 --> 01:28:50,170
And my mother never planted vegetables there again. She just planted
1391
01:28:50,170 --> 01:28:53,240
flowers. That is an amazing story.
1392
01:28:54,360 --> 01:28:57,640
That's what I'm talking about. That's what's going to come back into your wines. How
1393
01:28:57,640 --> 01:29:01,000
can you. How can that not be part of your history? Exactly.
1394
01:29:01,720 --> 01:29:05,480
So leave it at that then. That's amazing. And as kids
1395
01:29:05,480 --> 01:29:08,440
we would look for bullets. And take.
1396
01:29:08,840 --> 01:29:12,280
Separate the shell and light the gunpowder
1397
01:29:12,280 --> 01:29:15,480
powder. The gunpowder burn. Look at me around.
1398
01:29:15,880 --> 01:29:19,020
Burned our hair often and. Yeah.
1399
01:29:19,980 --> 01:29:23,340
You know what? Do you travel to Paris much? Yeah,
1400
01:29:24,620 --> 01:29:28,220
I think, you know, we're there. Well, I would live there if I could.
1401
01:29:28,460 --> 01:29:32,300
Yeah. The clad strips live there. They're. He's a. They're
1402
01:29:32,300 --> 01:29:35,660
American expats. She just finished the book called
1403
01:29:35,660 --> 01:29:39,500
Eugenie, about the Princess Eugenie, which is a
1404
01:29:39,500 --> 01:29:43,340
great story. It just got published. And they're also, like I
1405
01:29:43,340 --> 01:29:47,160
told you earlier, the. The authors of the book, Wine and War,
1406
01:29:48,040 --> 01:29:51,880
which started with a conversation with Monsieur Hue, you know,
1407
01:29:51,880 --> 01:29:55,400
from the Loire, and he was just opening a bottle of
1408
01:29:55,400 --> 01:29:58,920
45. I guess it's
1409
01:29:58,920 --> 01:30:01,560
Sauvignon Blanc or chin a blanc. Huh. And.
1410
01:30:03,400 --> 01:30:07,000
And they. He. He says, guess what this is? And they were
1411
01:30:07,000 --> 01:30:10,770
guessing in this. This is about 2000, 2001. They were guessing it
1412
01:30:10,770 --> 01:30:13,450
was from the 70s. He goes, no, this is. This is the vintage that kept
1413
01:30:13,450 --> 01:30:16,850
me alive in the prison of war camp I was in.
1414
01:30:17,250 --> 01:30:20,290
Because he was at Cayet. Yeah. And
1415
01:30:20,930 --> 01:30:24,730
it would be a fascinating dinner if we ever. Oh, wouldn't
1416
01:30:24,730 --> 01:30:28,130
that. Yeah. And they're wonderful people. He was the ABC
1417
01:30:28,130 --> 01:30:31,890
correspondent for. For 40 years in America, in France,
1418
01:30:32,210 --> 01:30:35,330
with. When our kids were little, we moved to Paris for a year.
1419
01:30:35,980 --> 01:30:39,780
Took him out of school because I always felt, never let school
1420
01:30:39,780 --> 01:30:42,780
interfere with your education. So.
1421
01:30:43,420 --> 01:30:46,380
Il sa Louis. The little island behind Notre Dame.
1422
01:30:47,180 --> 01:30:50,740
Wow. Yeah. Beautiful. We lived above Bertillon. Ice
1423
01:30:50,740 --> 01:30:54,220
cream. And by the way, to wrap it up, my last
1424
01:30:54,220 --> 01:30:57,020
name is Greek.
1425
01:30:57,900 --> 01:31:01,420
Yes. Georis,
1426
01:31:01,930 --> 01:31:05,650
from the earth. Oh, wow. It's all come together,
1427
01:31:05,650 --> 01:31:09,290
full circle. It's like.
1428
01:31:09,450 --> 01:31:13,210
What? I love it. I look forward to having this
1429
01:31:13,210 --> 01:31:16,490
conversation in Carmel. Yeah. Come on up.
1430
01:31:17,369 --> 01:31:20,370
We'll have a bite to eat and have a nice bottle of wine. I love
1431
01:31:20,370 --> 01:31:24,010
it. Okay. Look forward to it. Take care, Walter. Thanks so much.
1432
01:31:24,010 --> 01:31:25,130
Bye. Bye. Bye.