Marc Lefleur might be the only man who can make a conversation about asset classes as delicious as a glass of aged Barolo. In this episode, you’ll travel from the sun-dappled slopes of Piemonte to the bustling banking circles of Geneva, all while unraveling the mysteries of wine investment with someone fluent in four languages and even more terroirs. You’ll learn why not every cellar-worthy wine turns to gold, and why the idea that you can just “buy pallets of wine and hope that in ten years you’ll sell them at a better price” is more myth than market truth. Marc demystifies the romantic shroud of Bordeaux, reveals the artisanal heart still beating in the hills of Barolo, and exposes how climate change is tipping the scales for Nebbiolo in ways that might surprise even the savviest collector. You’ll come away with an insider’s view of how global forces, tradition, and innovation intersect in the collectible wine market—and why terms like “scarcity” and “terroir” aren’t just marketing buzzwords, but real factors with measurable impact on the future value of your cellar. Whether you’re a collector flirting with investment-grade bottles or a curious sipper wondering what makes wine an “intellectual part of the meal,” this conversation will give you the tools to separate perception from reality, and help you rethink what it means for a wine—and its drinker—to stand the test of time.
✅ Think wine is just fermented grape juice? Think again.
✅ Discover the secrets behind wine as an investment—from Swiss cellars to Bordeaux blue-chips, and why scarcity isn’t always what it seems.
✅ On this episode of Wine Talks, host Paul Kalemkiarian sits down with investment consultant Marc Lefleur to unpack the real mechanics of wine collecting, the myth of Bordeaux rarity, and why dumbing down wine is the end of civilization.
✅ Hungry to learn how terroir, market cycles, and innovation collide in the glass—and how you can find real value (and intellect!) in every sip? Listen to the latest episode of Wine Talks now, and elevate your relationship with wine. 🍷
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