Behind the Scenes at the Original Judgment of Paris Tasting

Wine Talks is deeply connected to the Judgement of Paris. Not only were the Barretts good customers of our wine shop, Warren Winiarski stayed in our home on a trip to Los Angeles.
The industry was completely different then. California wine had always been a thing, particularly before prohibition. It had even made its way to the east coast in the 1800's. But then came that fateful day in Paris at the Intercontinental Hotel, the Americans won.
In Paris, there was a journalist named George Taber. He had heard about this tasting pitting California's boutique gems against the equivalent (at least from a grape standpoint) French stars. It turned out to be no contest and set the wine world on its ears. Can you imagine, French judges choosing American vintages over their beloved French wines?
George Taber was the only journalist to show up...and almost didn't.
George Taber never meant to shake the wine world—he just happened to be the only journalist in the room when California shattered centuries of French pride. As you join us on Wine Talks, you’ll walk beside Taber through the candlelit salons of 1970s Paris, where the unsuspecting French sat down to a blind tasting designed to showcase their invincibility, only to watch that myth dissolve, glass by glass. In this episode, you’ll learn how a simple event—what began as a friendly challenge orchestrated by Steven Spurrier—ended up catalyzing the global rise of American wine and undermining the Old World’s complacency. You’ll get an intimate portrait of the Parisian wine scene in its heyday: corner wine shops, eager expatriates, and the odd British merchant shaking things up with unorthodox ideas. Follow Taber’s transformation from a young Time magazine reporter, new to France and mostly ignorant of wine, to the accidental chronicler of one of history’s most dramatic palate shifts. Discover how logistical headaches and legal loopholes almost kept California’s best bottles out of the competition, and what happened when French wine judges realized—too late—that their favorite “Meursault” was actually a Napa Chardonnay. You’ll hear about the aftershocks reverberating through both continents; how careers were built, fortunes made, and the entire wine business transformed overnight. Plus, Taber reveals the stubborn role of luck in history and how something as small as attending the right tasting at the right time can change everything. By the end, you’ll not only understand the Judgment of Paris, but also the passion, humility, and disruption that lie inside every bottle.
#WineTalks #JudgmentOfParis #CaliforniaWine #FrenchWine #GeorgeTaber #StevenSpurrier #ChateauMontelena #StagsLeapWineCellars #NapaValley #WineHistory #WineTasting #WineEducation #BlindTasting #WineIndustry #PodcastInterview #WineStorytelling #WineCulture #CorkHistory #FrenchLifestyle #NewWorldWines
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Time Magazine
Website: https://time.com
(Armen refers to working as a journalist at Time magazine.) -
Chateau Montelena
Website: https://www.montelena.com
(Referenced in the discussion about the Judgment of Paris tasting.) -
Stag’s Leap Wine Cellars
Website: https://www.cask23.com
(Mentioned as one of the winning wineries in the Judgment of Paris.) -
Charles Krug Winery
Website: https://www.charleskrug.com
(Referenced in a story about being poured at an event with President Eisenhower.) -
Sebastiani Vineyards & Winery
Website: https://www.sebastiani.com
(Mentioned when Paul recalls stocking the shelves.) -
Ackerman Wines
Website: https://www.ackermanwines.com
(Ackerman, a major New York wine retailer, is referenced.) -
St. Francis Winery & Vineyards
Website: https://www.stfranciswinery.com
(Discussed in context of early synthetic cork usage.) -
Barefoot Cellars
Website: https://www.barefootwine.com
(Mentioned regarding synthetic corks.) -
Taylor Wine Company (Taylor Cellars)
Website: https://www.taylorwine.com
(Referenced in the cork closure story.)
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French winemakers had been living off
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their old productions for many, many
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years, and they weren't living up to their work.
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And so that's why these California wines
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arrived. Of all things, were the best wines that day, were
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the California wines. Sit back and grab a
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glass. It's Wine Talks with Paul K.
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Hey. Welcome to Wine Talks with Paul Kay. We are available, of course, on your
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favorite podcast, Hangouts, Google Play, Spotify, iHeartRadio,
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Pandora, you name it, we are there and always sponsored by the original
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Wine of the Month Club, touting some pretty interesting clubs. Now, the Napa
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series, the Sweet series, the Natural Wine series, et cetera.
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This is the beginning of an incredible series of
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podcasts and interviews I'm going to do. And we're going to
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start right at the core of this whole idea of the Judgment of Paris. I
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have Mr. George Tabor on the line with us today, and
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I just want to welcome you to the show, George. This is going to be
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a lot, a lot of fun. Great. Well, I'm very happy
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to be here with you. Thank you. Can you
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tell us, I think this story needs to be told.
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I lived through it in my teenage years. There was a movie on it,
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Bottle Shock, which really didn't do the story justice. After reading your book,
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what did the Judgment of Paris start out to be? What was Mr.
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Spurrier's idea in the first place? Just the cursory look at it.
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Well, he basically, you know, I was, you know,
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he didn't consider it to be, you know, the type of
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an event where, you know, the big winners and big losers,
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but just basically to show people what was happening
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in other places around the world in
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making outstanding wines. So I've given this book
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copies of the book, and you see them over my shoulder here. I've
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given many out to friends who are now becoming wine
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enthusiasts. And I had a young lady in the office yesterday,
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just graduated from college, and she, her father and I are friends and
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she wants to get in the wine business. And we'll talk about that, too, a
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little bit. But I said before you do anything, particularly in California, you
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need to read a copy of this book because it's going to tell you so
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much about the history and what happened back in
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1976, and that carries all the way to today.
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And here's this wine
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shop in Paris, rue de
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madeleine. Mr. Spurrier is an Englishman, right?
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Yep. Who fancied himself in wine.
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And you're a young journalist
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just out of college. A little bit more than that.
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But, you know, I was, I Was still in my. I think I was still
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in my 20s, certainly not 20. It was early. Early
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30s. But, you know, I was. I was still a kid.
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And so as a journalist, you. You moved to Paris, right?
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Yes, yeah. And so I. And this young
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lady is so interesting because she's like. And I want to go to. I want
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to go to Europe, and I want to study wine. I'm like, wow, this is.
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I've heard part of this story before, but what took you there
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as a young journalist to decide that this was the place to go?
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Was it. Was it the wine? Was it the food? Was it the lifestyle? The
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French young girls? Was it the young women there? What.
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Well, all of the above. I mean, it was.
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You know, we. I'd heard a lot about life in.
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In France, but until you really get there, you
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don't appreciate what just wonderful things can happen
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there. You know, the City of Lights
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had great interest in wine.
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All sorts of things just happening. The fact that Stephen,
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who was an Englishman. Why in the hell was an Englishman
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doing in Paris?
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Why was it American? Why was I in Paris? And, well, the
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answer is that they. They all were in,
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you know, in love with the
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wine and life size. Just the
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wonderful things that happened where wine was taking
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place. City of Lights. Yes, sure. Yeah.
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So you're talking. When did you get there? 70 something.
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Yeah, I was there about. Well, about three years before they
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actually left. And you were. This part's just
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my own curiosity because it's in your book, but I didn't quite grasp it. But
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were you an employee of Time magazine or you're an ad hoc
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journalist at Sydney? I was a full
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employer of Time. Okay.
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Worked for Time for a couple of years in the United
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States. But then, you know, I had pretty good
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French. They didn't have a lot of people who could work,
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work, work the business, as it were, in. In
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France. And so that's how, in effect, I. I got there. So
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were you. You went there particularly for food and wine
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or was. It was Time magazine stories? You know,
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you. In those days, you know, you only, you know,
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you'd have. In any given week in a story,
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story, you'd have four or five stories that you would have to do.
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So, you know, this was just another story. It was kind of the major
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story of my life at that point,
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which. It turned out to be. Obviously, we're gonna wait to talk about that, but.
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So, yeah, the wine trade. And I'm gonna reflect back
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in Palos Verdes, and there's one of your paragraphs Chapter 16 of the book talks
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about Palos Verdes, actually. But that's where my dad's store was. And,
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you know, the wine trade in America, particularly in California, was.
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It was restricted to a few great houses and some passionate
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people and some pioneers. There was certainly no trade. In fact, I love
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talking about the idea that I would stock the shelves with
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Sebastiani and it would say 100% cabernet on the label. Because we were
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so proud of the idea that we didn't blend grapes in those
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days. But my dad's shop was sort of a
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forefront of Los Angeles. There were five shops. If you. If you talk to Bruce
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Nyer, he'll tell you there were five shops in 1972 that you could visit in
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Los Angeles to sell anything. And one of them.
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So. So I know that Patricia Gallagher is part of
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this, and there's this idea now. Rue de Madeleine. Okay, well, actually, I have a
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different question. What was the climate of wine in Paris?
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Obviously, the French love their wine. They're much more acclimated to it at that time
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than America was. Was the corner wine shop
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a regular thing in Paris? Oh, yes, very much so. And then,
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you know, what Stephen was smart enough to
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know was, you know, that he could become the wine
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master for Americans,
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Englishmen, you know, all the
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foreigners around Paris. And that's why
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he got there. See, he's due on the show, I guess he's coming
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to Napa in a few months, and I'm going to meet him up
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in Napa and try and podcast with him. He's a good friend of another
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friend of mine, Melvin Masters, who's a great negotiat.
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So here you are. How did you hear about
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the idea that Steven Sperry was going to put on this
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California versus French tasting? Was it a. Well,
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Stephen had a variety of. Of
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things that happened. You know, he would have.
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He would do things that a lot of Frenchmen wouldn't do.
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And so he would just, you know, if he wanted to do something, he said,
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okay, let's. Let's do it. Let's. Let's. We'll get a couple of bottles of
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wine and see what it tastes like. And that's
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what. He was always there. So he always had something new
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and something property that, you know, was.
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Was. Was good for him. Something was going on because,
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you know, his main job was, of course, was
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to sell wine. Right? That's what. That's what he went for.
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But, I mean, the English sort of controlled,
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what, through the 50s, really, the. The distribution of Burgundy and
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Bordeaux. In. In. In England. Right. They were quite
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prolific in the trade of wine, French wine. Sure. For thousands
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of years. Yeah. They pretty much run the show. Right. And so
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he has a store. I don't know. I don't remember what Patricia
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Gallagher's relationship with him was. Was she part of the school that he was putting
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on? Is that what. Exactly. Yeah, they had. They had
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schools and programs and things like that. And that's how
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I attended a couple of those things. And that's how
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I first heard about the judgment of Paris coming.
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I was there. You attended those on. As a. Just a personal,
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you know, education on wine. You. You liked wine?
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Exactly. Yeah. I'm just gonna go check it out. Yeah, yeah. Because, you
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know, wine was. Wine was still for me in those days, you
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know, it was, you know, it was something
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almost very hard to get your hands around
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it. I just not. Wasn't an expert in it. And so, you know,
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I just. It was great to have somebody like Patricia and Stephen
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who could tell you about a wine tasting or. He also had
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shops, yet he also had, you know,
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visits around. Around the various wineries. Oh, yeah, right.
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Little tours and things. Yeah. So
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I just, you know, I just want to place myself there. Right. Because, you know,
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if you read. If you read A Movable
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Feast from. From Ernest Hemingway and you read about
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the romance of Paris in the twenties, and you fast
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forward. I think there was still tons of romance in the 70s. It was
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still not as commercial as it is today. And the Champs du Lazees was
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a place to hang out. And here's this young newsman's got a wine shop.
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He's got a class. And here's a young American who's come there
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to just document something in the. French
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culture about wine. I mean, yeah, I was
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in. In. In France at that time, but I didn't know an
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awful lot about wine when I had grown up in California.
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We never had wine at home, you know. Yeah, it's
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true. Every night I have a wine today.
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In those days, I never. Never just had. Where was. Where.
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Where did you grow up in California? At Riverside.
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On Riverside. Wow. Well, you know, that's the birthplace of wine in
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California. Right, right. I mean, hucamunga in the 1700s. This is a
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great story. I don't know if you've read the book from Francis
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Dickenspiel. It's called Tangled Vines. It's an incredible story.
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It's the. Let's see, arson, murder,
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and fraud in the wine business. That's what the story is. So it
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Starts with. But it starts in Rancho Cucamonga and the
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plantings in the 1700s and how it moved to Napa, but that's a different
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story. She's going to be on the show too soon. Okay. So you make.
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You know, I grew up with the iconic picture
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of. Of my dad's store. And my. And my father and I are standing in
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front of his first display of the Wine of the Month Club. This is 1975,
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and we had featured the Chateau Montelena 72 Chardonnay.
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And, you know, we were well acquainted, but that was on his way. As a
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very academic guy. He's got his master's in pharmacology, so he's trying to
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understand wine. Having bought a wine shop and you're
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in Riverside and the culture of wine really wasn't
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around here. It was more on the East Coast, I think, probably because
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we're so much closer. I think there was a lot more wine in those days
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on the east coast than there was on the West Coast. In fact,
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one of the stories. My dad was reading an article in the LA Times in
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1959 or 58 when. When Queen Elizabeth came here
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and Dwight Eisenhower hosted her and he poured
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Charles Krug Vineyard select at
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one of the lunches, not at the dinner. It was the first time a
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president had poured a California wine there. So history goes back to the
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50s. So now I've got Steven Spurrier
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and Patricia Gallagher put on these things. There's a young George Tabor there who's documenting
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things in Paris. And he. I understood from your book that
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they invited, you know, Gomeo and
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Michelin and all the rest of the periodicals and possibly some American
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ones, maybe Life magazine as well, to come to this tasting. And.
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No, no, because, you know, and nobody thought anything would be
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happening there. I mean, you know, everybody knew the French were going to win. I
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mean, of course, you know, that's. It's crazy to even
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have this thing, but if you can have it, you know, the French are going
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to have one. So do I waste the time of going to have.
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But I was lucky, smart. I
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decided to show up and see what happened.
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You know, we kind of give ourselves enough credit, even when things maybe we
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don't know that we're being lucky or that we're being smart. But whatever it is,
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you know, it created this amazing opportunity. In fact, I have a
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copy of the magazine here. And just to highlight that
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Jim Barrett did walk into my dad's store after the June 7
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edition of the Time magazine from 1976, and said, not bad for. For a couple
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of guys from the sticks. Which became one of his famous quotes. Right? Yes.
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And they had tasted together at Les Amie Devantes.
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So tell me what the structure of the tasting was
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from your book. It's very granular about what happened. But
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he decided to use French judges, which is an amazing idea in itself. Right, right.
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Yeah. Because, in fact, I think
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one of the things that's really important to understand is,
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was that the way that what Stephen doing was doing
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was to try to introduce to the
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French, not to the Americans,
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but to the French, what was happening in wine
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in other places of the world. And California, you know, it was just
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one of the. One of those places that was also making wines.
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Most Frenchmen never had tasted a wine,
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but, you know, Stephen didn't. That didn't matter to Stephen. He just wanted to
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show it to the Frenchman of what
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was going on in the United States, especially
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in California. So he invited chefs, he invited noted
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wine authors, noted wine critics.
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He got the best that he could do. Really.
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He got the best. There was just no question about it. He didn't go out
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and field and, you know, grab somebody and he's, you know, he
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went and he went out and said, okay, look it up. I'm really important. If
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you want to have. Have something to do today,
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come and taste. Taste this wine. Tasting you. But you might find it's
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interesting. But nobody had ever say, hey, the California wines are
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going to win. Yeah. Well, my guess would be that they're like, oh, you know,
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I'll do it for fun, to see some old friends maybe, you know. Sure.
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Have a good time. Yeah. So. And it was held in a hotel.
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It's still there. Forgot the name of the hotel now.
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Yeah, he took it. But you got a room in a. Hotel in my book.
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Yeah, it's in the book. And. And
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they have. I forgot how many judges there were. Nine. Eight.
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Yeah. Eight. Nine. Something like that. Yeah. And so tell me the bath,
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like you're seeing there, you're this young man, you learned a little
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bit more about wine since you got there, and you
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respect these people that are sitting there and what. One of the things that
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was really important was I was the only. Since I was the only
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journalist that was there that day, I could get. Go around
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and I could listen to the
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winemakers do their
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testing, make their comments and all that. So,
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you know, very quickly, it became
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interesting because the judges were starting to get
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confused. You know, they weren't. They didn't just pick up
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a glass of Wine and say, oh, that's, that's French wine.
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You know, that's. Of course, that's, that's an excellent wine. Yeah, this
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is other stuff. I don't know what this other stuff is, but that's, that must
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be California because it's terrible. And then I'd look at the card and I'd
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say, hey, that's the. They had just tried French wines and
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the California wines. And these guys, guys, they liked California
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wines better than they were. So the, but the format
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was double blind. Right. Don't they bag them? And they actually.
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Yeah, they took them out of their original bottle. So the Frenchman couldn't decide based
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on. They made, they
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did it all, you know, correctly. Yeah. And so that.
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There's a comment in one of the, in your book and it's also my dad's
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newsletter, which much you must have gotten from your article in Time magazine
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about one of the French. One of the judges saying, ah, after you taste, I
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think one of the whites, he thought it was tasting Meursault and he was actually
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drinking one of the shards and he said something like, oh, we're back in France.
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And he tried. What was the wine he got
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right there. I mean, you and I know hard it is even
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for a trained, a trained psalm or trained master of wine
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to identify like that. Right. This, it's not that easy and
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there's a lot of elements that could confuse you. And here these
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folks are in this area and they're pretty confident. Now. He's, he's. Well, you know,
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these, you know, these are the best
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wine experts that France had to offer.
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That's amazing. And so they, and now we've tasted all the white wines
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and then they, they scored them by the group. So they did the
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whites first and then they announced the results at that point. Yes.
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And how was that? What was the temperature of the room at that moment? Well,
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at that point, then there was a lot of concern. You
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know, in effect, they had selected the
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California wines first and so they wanted to make sure they were. It wasn't
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going to happen the second time in a row. And sure enough,
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second time in a row they lost. The California wines
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won. Well, it's not French.
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You know, they just did not understand what was
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happening. When we look at the score and my dad published those two
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in his newsletter and you have them here in your book. You know, the,
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the Chardonnays, the whites dominated. They didn't just win.
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Yeah, I think the top six spots were, four of them were, were
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California or at least Half. And the reds weren't. Didn't fare quite
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as well, but they did very well. Besides Warren's, you know, top
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position, the other brands did really well, too.
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And so I just, you know, so here's. So it
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happened. Okay? It happened. And there's the stories of the judges wanting their,
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their scorecards back and don't you dare, you know, take this off my desk and
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publish it. And. Yeah. Yeah, they were,
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they figured their job was on the, on the low.
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Yeah, it could be on the line. Yeah. On Crayab, you know, this is impossible.
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So you have these results, but it's still.
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Right. Is it still a story at that point? Is it a story yet?
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You know, it's probably confined to the, the, the streets of Paris at that
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point. Even in your magazine
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article. I mean, I'm going to pull it out here and just show the audience
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that's watching the, that's watching the podcast,
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even the. There's just one column in the, in the
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magazine. Right. It's just, it's not, it's kind of buried deep in the thing. And
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I don't even see a byline. There was no byline.
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You know, time. Time did have, you know,
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all the stories in the magazine were not, you know,
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written all the. Covered by
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somebody all the time. Yeah, there it is.
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Was there. Was there a chance that this was not going to get published?
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It could have well have happened because I think
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if the California wines had one,
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say, half of the competition, I think the time would not have
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published the story really had to be that the California
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wines had won in both categories, both
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California and French had
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won. Then, you know, then it was then, then you had
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a good story. It was. But it was still a sort of a slow
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propagation around the States for this to mean
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anything. It just seemed like it still need attraction. Right.
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And I know that even, I think you mentioned this, your depth of your
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book is amazing and understanding it. And I have all my friends that have
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read it now they talk about Mike Girgis, now they talk about Warren Wiarski and,
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and here's, you know, I think what was it? Was it Mr.
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Barrett or Mr. Wi was just sort of like out in the, out in the
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vineyard and so goes, hey, we won. They're like, okay, great, you know, what's for
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dinner? Yeah, they, they didn't have any contact
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that. No belief in that. This,
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this was going to, you know, change their whole
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lifetime. And that's what it did. You know, it just made their
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lives, it made their profits and everything.
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Just suddenly California wines were
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over the map and were
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expected to win that day.
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And they got, they got killed by, by the
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French. It wasn't, Wasn't it also, though, at that time,
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the French, the Bordeaux industry in particular was sort of
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in. In his ebbs and flows anyway, but it was not in a
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great state in the 70s. The popularity of its
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sales volume, I think quality, quality control was
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sort of. Wasn't there a problem there? Yes. Yeah. Yeah.
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Well, the French winemakers
357
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had been, you know, been living
358
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off their old productions
359
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for many, many years and they weren't living up to
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their work. And so that's why, you know, when it here,
361
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when these California wines
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arrived. And what of all things were
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the best wines that day were the California wine.
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So it's. So that's fascinating to me because of those, you
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know, you and I know we've been in this business a long time. We see
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it ebb and flow. We see things come and go. We see, we see trends
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come and go. Bordeaux, you always thought it's been here for 100 years or thousands
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of years really, you know, well, since 1200, you don't think
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there's anything different than what you know today. But there was these, these issues
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then about quality and in production
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quality, and now there's a chink in the wall, so to speak.
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I want to just one touch, one thing. When you write a story like this,
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and you wrote your story, you went back to your flat or your apartment, wherever
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you're staying, you wrote the story. And today it's so easy, right? We can
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just clip into an email or even just, you know, write a live in somebody
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else's database. What did you do then? Did you type it
377
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yourself and mail it? What was it teletyped? What happened?
378
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No, it was, you know, at the same time had, you know, because, you
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know, they had stories for everything, you
380
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know, for, for, you know, stories for,
381
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for several countries. And so, you know, it
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was. It was important to have a good copy, clean
383
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copy that would get to Paris and get,
384
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get to California. And how did that happen? Was it just mail?
385
00:24:21,560 --> 00:24:25,400
No, it was, it was telephone, you know. Okay,
386
00:24:25,400 --> 00:24:29,080
yeah. Wow. Because you'll say we take it for granted today, right?
387
00:24:29,080 --> 00:24:32,040
Here you are, here you and I are, talking on, you know, on a camera
388
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in Rhode island, and we can say whatever we want and it's instantaneous.
389
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But in 1975, that was a lot, a big difference. 76.
390
00:24:39,560 --> 00:24:42,280
I'm going to read something. I'm going to read chapter 16, the first part of
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this Chapter, because I want to. I'm going to step back now that we've understand
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what the tasting was and what the impact in California on California wine was,
393
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which we haven't. Twice. Correct. But the first sentence of Your book in 19,
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chapter 16, page 155, is, in the summer of
395
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1975, Patricia Gallagher was making plans to visit
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her sister in Palos Verdes Estates, a wealthy coastal
397
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community south of Los Angeles. Well,
398
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I told my dad's 92 and still doing
399
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great, and I was with him. I took him a copy of this book a
400
00:25:14,620 --> 00:25:18,440
few weeks ago, and I read him this sentence. He goes, oh, yeah.
401
00:25:18,440 --> 00:25:22,160
She goes. She says she came in the store. I go, what do you mean?
402
00:25:22,160 --> 00:25:24,920
He goes, yeah, she came in the store, introduced herself and what she was doing
403
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and that she was on her way to Napa to choose some wines or do
404
00:25:28,080 --> 00:25:30,920
something, and she owned a little shop or was part of a shop in Paris.
405
00:25:31,320 --> 00:25:34,880
My dad speaks French. So they had a little conversation. I said, you've never told
406
00:25:34,880 --> 00:25:37,400
me this story. This is important stuff.
407
00:25:38,360 --> 00:25:42,200
So it was this. In your book, you talk about how she
408
00:25:42,200 --> 00:25:45,230
had to find a way to get to Napa, which she's obviously got up there,
409
00:25:45,230 --> 00:25:48,790
but find a way to decide on what wines
410
00:25:48,950 --> 00:25:52,350
should be included and then get them back there, which apparently, in a
411
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logistical headache, to get samples back to
412
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Stephen for the tasting. Yeah, because they were very
413
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worried that
414
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the control people
415
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would not allow the California wines to.
416
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To be. Be. And so they, you know, they had to make sure to.
417
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To take the wines in with. With a group of
418
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tourists that were coming in, you know, so it wasn't. It wasn't just,
419
00:26:23,240 --> 00:26:26,759
you know, any freelance guy just wandering in and they
420
00:26:26,759 --> 00:26:29,560
dumps it. Yeah, right. That's not like
421
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wines. So there's a French import issue or a
422
00:26:33,880 --> 00:26:37,690
California export issue, like the. Getting them out is not a problem, but getting them
423
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in was the problem. Getting into France was
424
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where the great problem was. And there was some
425
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brainstorm with somebody that they're going to do this. They're going to put it with
426
00:26:48,850 --> 00:26:52,130
the tourists in their bags or whatever they're doing. Exactly, yeah.
427
00:26:53,570 --> 00:26:56,210
Because they were always fearful that
428
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somehow somebody's going to take away these things
429
00:27:02,280 --> 00:27:05,640
and end the whole story.
430
00:27:06,280 --> 00:27:10,120
Yeah, right. So how did she decide then? And it's
431
00:27:10,120 --> 00:27:13,800
in your book, and I want people to read it. But she goes around
432
00:27:13,800 --> 00:27:17,160
and there's what, 50 wineries then, maybe not even that many.
433
00:27:17,320 --> 00:27:19,160
Oh, California
434
00:27:21,320 --> 00:27:25,080
25. Yeah. So she went and she tasted these things and
435
00:27:25,080 --> 00:27:28,720
she said, well, and then she tastes Them. Do you know, if she
436
00:27:28,720 --> 00:27:32,520
tasted them on a. With an opinion
437
00:27:32,520 --> 00:27:35,960
of whether these things could win or just like, I need to find something
438
00:27:36,120 --> 00:27:39,720
that is competitive. Well, she.
439
00:27:39,720 --> 00:27:43,520
She wanted, you know, she wanted to get something
440
00:27:43,520 --> 00:27:47,160
that she was sure would have the.
441
00:27:48,200 --> 00:27:51,960
The expert expertise of these
442
00:27:52,120 --> 00:27:55,810
winemakers to. To turn out good wine
443
00:27:55,810 --> 00:27:59,570
products, you know, so, you know, so. Because these.
444
00:27:59,890 --> 00:28:03,610
The winemakers and these. In those days, those. Those days
445
00:28:03,610 --> 00:28:07,290
were, you know, most. A lot of them were still not experts
446
00:28:07,290 --> 00:28:10,850
in this. You know, they were. They were. They were just still
447
00:28:10,850 --> 00:28:14,450
getting started in wine. Right. And so
448
00:28:15,010 --> 00:28:18,690
which. Which I. The story. And I have Violet Girgich
449
00:28:18,690 --> 00:28:21,930
coming on the show next week, actually, and I just
450
00:28:22,330 --> 00:28:25,890
can't wait to peel back Mike's story as an
451
00:28:25,890 --> 00:28:29,450
immigrant to. Or an immigrant to America, an immigrant from
452
00:28:29,530 --> 00:28:33,370
Croatia. And, you know, we know Mr. Barrett's story as a
453
00:28:33,690 --> 00:28:37,250
local attorney in Torrance who invested in this
454
00:28:37,250 --> 00:28:40,850
idea, which had to be a huge risk to think
455
00:28:40,850 --> 00:28:44,370
about this. Pretty much. I mean, now it's a beautiful,
456
00:28:44,370 --> 00:28:48,170
gorgeous place, and it's like Chateau Montalande exemplifies
457
00:28:48,170 --> 00:28:51,770
the lifestyle of Napa, but back then, you know,
458
00:28:52,100 --> 00:28:55,700
been shuttered for how long? And here's like, we're going to try and make wine.
459
00:28:55,700 --> 00:28:59,380
I mean, not as a. Who had ever heard of them.
460
00:28:59,700 --> 00:29:03,300
These were wineries that nobody had ever heard of
461
00:29:03,300 --> 00:29:07,140
before. So there was no recommendation that, hey, hey, this is
462
00:29:07,140 --> 00:29:10,500
a very good wine. This will tell us, you know, these were just wines that
463
00:29:10,580 --> 00:29:14,420
happened to be there. Yeah. And so she tasted them and, and
464
00:29:14,420 --> 00:29:17,780
decided, okay, we're going to get these back there. Warren's.
465
00:29:17,940 --> 00:29:21,290
Warren's story is a little bit different,
466
00:29:22,090 --> 00:29:25,930
but what is this character that you think you've
467
00:29:25,930 --> 00:29:29,530
got a Mike Girgich who's. Who's had some training, where he grew up,
468
00:29:30,250 --> 00:29:34,050
came to America. I love this. Love how you. The picture you painted of
469
00:29:34,050 --> 00:29:37,850
him landing in St. Helena and, you know, like, almost leaving
470
00:29:37,850 --> 00:29:40,810
his. Not even nowhere to sleep that night and
471
00:29:41,370 --> 00:29:44,970
figuring out something, you know, just by the seat of his pants with his
472
00:29:44,970 --> 00:29:48,750
$32 sewn in his shoe. Mr.
473
00:29:48,750 --> 00:29:52,510
Barrett had funds. He had investors. He was an attorney.
474
00:29:52,510 --> 00:29:56,230
He was a sharp guy. It's a whole different program just to put on
475
00:29:56,230 --> 00:29:59,790
the table. His other son, Beau,
476
00:30:00,910 --> 00:30:03,950
is my brother's class at Palos Verdes High School.
477
00:30:05,150 --> 00:30:08,950
And I threatened his secretary that if he didn't speak with me on
478
00:30:08,950 --> 00:30:12,190
the show soon, I would publish his high school photograph.
479
00:30:13,960 --> 00:30:17,760
So. And then I surfed with the younger son, Kevin, who's not in
480
00:30:17,760 --> 00:30:21,280
the movie or not in the part of the Winery. We were very young then,
481
00:30:21,280 --> 00:30:25,080
but that relationship goes really far back. But,
482
00:30:25,880 --> 00:30:29,520
you know, Warren came here to America or to California, looking for
483
00:30:29,520 --> 00:30:33,160
something else, a break from his lifestyle,
484
00:30:33,800 --> 00:30:37,560
and there weren't. I can't remember in your
485
00:30:37,560 --> 00:30:41,320
book, if you talk about UC Davis having an enology school then, was it something
486
00:30:41,320 --> 00:30:44,460
you could do then, or was he not even around? No, they didn't even have
487
00:30:44,460 --> 00:30:48,100
anything like that in those days. It was all bootstrap stuff. Yes.
488
00:30:48,100 --> 00:30:51,060
Yeah. There were only two or three people,
489
00:30:52,020 --> 00:30:55,300
only half a dozen or so people
490
00:30:55,700 --> 00:30:59,420
making wine in those days. I mean, I suppose why
491
00:30:59,420 --> 00:31:03,220
they bounced around, too. Pardon me? I suppose why they bounced around a little bit
492
00:31:03,220 --> 00:31:05,860
too, where Mike Girgich had worked at all those places and
493
00:31:07,620 --> 00:31:11,360
Warren's experience doing the same. Because
494
00:31:11,440 --> 00:31:14,960
this is what fascinates about the wine business. And I don't know about you, but
495
00:31:14,960 --> 00:31:18,560
my sort of. This is my 30th year of tasting wines.
496
00:31:19,280 --> 00:31:22,400
I've calculated somewhere around 100,000, some ridiculous number
497
00:31:22,960 --> 00:31:26,559
with a totally different approach. I mean, my approach is, like, based on value, but
498
00:31:29,280 --> 00:31:32,240
it fascinates me to see people like that.
499
00:31:33,680 --> 00:31:37,350
They didn't go to chemistry school, they didn't go to biology, they didn't study
500
00:31:37,350 --> 00:31:41,150
biology, they didn't study farming. They
501
00:31:41,150 --> 00:31:44,990
had a passion and a whim and an idea. Maybe
502
00:31:44,990 --> 00:31:48,630
not unlike yours. That's the key. That's the key to the whole story.
503
00:31:48,950 --> 00:31:51,750
They had the passion for it
504
00:31:52,550 --> 00:31:56,310
to. Just say, whatever my headwinds are going to
505
00:31:56,310 --> 00:31:59,270
be, I'm going to survive them. Yeah. Yeah.
506
00:32:00,230 --> 00:32:03,920
And so what is it to you, then, that wine does that? Because
507
00:32:04,000 --> 00:32:07,720
it's bitten me now, and it took. I didn't have it 30 years ago. I
508
00:32:07,720 --> 00:32:11,480
was just business for me, and I. My career is, you know, not as
509
00:32:11,480 --> 00:32:15,320
elaborate as most, but it's. It's interesting. But I. It
510
00:32:15,320 --> 00:32:18,960
took, I'm going to say, maybe the last five years, so
511
00:32:18,960 --> 00:32:22,720
25 years of tasting wines where I said, you know, it took a little while
512
00:32:23,360 --> 00:32:27,160
for the aha moment, whatever you want to call it. The. The moment. I
513
00:32:27,160 --> 00:32:31,000
say, like the ratatouille moment, where the food critic tastes that ratatouille for the first
514
00:32:31,000 --> 00:32:34,740
time. They remind him of his mother's cooking. What was it
515
00:32:34,740 --> 00:32:38,540
about George Tabor's. Was it the tasting itself?
516
00:32:38,540 --> 00:32:42,220
That's where you decide, wow, this is really a fascinating thing.
517
00:32:42,380 --> 00:32:45,980
Or is it prior to that? No, because, you know,
518
00:32:46,060 --> 00:32:49,300
again, I was. I was a
519
00:32:49,300 --> 00:32:53,100
reporter for Time magazine in those days,
520
00:32:53,820 --> 00:32:57,620
and, you know, you had to do all sorts of stories.
521
00:32:57,620 --> 00:33:01,170
You know, stories about, you know, this. This
522
00:33:01,170 --> 00:33:04,930
Subject or that subject or this. This new
523
00:33:04,930 --> 00:33:07,970
thing. This old thing, whatever it is. And so,
524
00:33:08,610 --> 00:33:12,250
you know, this. The tasting of the
525
00:33:12,250 --> 00:33:16,050
Paris tasting was, you know, it would have been
526
00:33:16,050 --> 00:33:18,930
very easy for me not to have gone that day
527
00:33:19,810 --> 00:33:23,490
because nobody else was there. And so some young
528
00:33:23,490 --> 00:33:27,090
French girl walks by, bumps you on the Champs Elysees, and she's like, let's have
529
00:33:27,090 --> 00:33:28,590
a drink, and you're done. You're not going to go to the town.
530
00:33:33,620 --> 00:33:36,900
But you had. You had to submit the idea first, is that correct?
531
00:33:38,660 --> 00:33:42,300
I had to tell Time magazine, hey, there
532
00:33:42,300 --> 00:33:45,780
was this event that's going to be next week
533
00:33:45,940 --> 00:33:49,620
in Paris, and I think it's
534
00:33:49,620 --> 00:33:52,660
an interesting story. You know,
535
00:33:54,270 --> 00:33:57,950
some of the people are here. But then go
536
00:33:57,950 --> 00:34:01,150
to it, taste. Taste it and see what happens.
537
00:34:01,470 --> 00:34:05,310
And, you know, chances are the California wines are not going to do very
538
00:34:05,310 --> 00:34:09,030
well. But that's okay. But, you know, just. We'll just see what happens. See
539
00:34:09,030 --> 00:34:12,790
what happens. So. But so were you. You were. I know that you were
540
00:34:12,790 --> 00:34:15,550
going to Stephen's class, I think, but did you really, like,
541
00:34:16,510 --> 00:34:20,310
have this ethereal experience with wine
542
00:34:20,310 --> 00:34:23,889
yet? Did you really realize this is not just an alcoholic
543
00:34:23,889 --> 00:34:27,529
beverage? It actually is a representative, like Mike Salachi of
544
00:34:27,529 --> 00:34:30,849
Opus One says, it represents a time and a place
545
00:34:31,489 --> 00:34:35,009
for that bottle of wine. Had that happened yet? Or he just still was
546
00:34:35,569 --> 00:34:39,409
still in Paris enjoying cassoulet and wine? Well,
547
00:34:39,409 --> 00:34:43,169
I was. You know, I had been working in
548
00:34:43,969 --> 00:34:47,329
France at that point for well over a year,
549
00:34:47,730 --> 00:34:51,490
maybe even up to two years. Check on that.
550
00:34:51,490 --> 00:34:55,330
Exactly. For. But it was, you know, I've been there. I've.
551
00:34:55,490 --> 00:34:59,130
I spoke very good French, so I could get around, you
552
00:34:59,130 --> 00:35:02,970
know, get the stories, get all the stories, have the interesting
553
00:35:02,970 --> 00:35:06,610
things, and this was just another different story that day.
554
00:35:06,770 --> 00:35:09,650
It's just something else. And we even
555
00:35:10,530 --> 00:35:13,730
covered a whole part of the world up in those days.
556
00:35:14,340 --> 00:35:16,020
You know, we went down to the
557
00:35:18,820 --> 00:35:22,620
other parts of France to do other stories. And so,
558
00:35:22,620 --> 00:35:26,380
you know, it would have been a very easy thing for
559
00:35:26,380 --> 00:35:30,139
me to skip the story and go off
560
00:35:30,139 --> 00:35:33,940
and pick up something else. Fortunately, it didn't happen. I went.
561
00:35:35,940 --> 00:35:37,940
The one in Paris.
562
00:35:39,820 --> 00:35:43,540
It doesn't. That's on. That's. That's. There's luck. Damn
563
00:35:43,540 --> 00:35:43,900
luck.
564
00:35:47,500 --> 00:35:51,260
I'm a firm believer in luck is a preparation,
565
00:35:51,260 --> 00:35:55,020
means opportunity. And, you know, the things that she. That
566
00:35:55,020 --> 00:35:58,820
what you were able to produce, maybe the fact that a
567
00:35:58,820 --> 00:36:01,620
young French woman didn't bump you on the Champs Jose and you went off with
568
00:36:01,620 --> 00:36:05,020
her, is luck. But, you know, you being there
569
00:36:05,260 --> 00:36:08,860
at the time, this is happening and thinking maybe this is a story. It all
570
00:36:08,860 --> 00:36:12,700
comes just from experience and being part of the program. Tell
571
00:36:12,700 --> 00:36:16,420
me about the. The other parts of France at that time, the wine districts. You've
572
00:36:16,420 --> 00:36:19,780
got the south of France, you get the Languedoc, you've got Burgundy, of course, which
573
00:36:19,780 --> 00:36:23,460
is obviously very famous at the time. But the Chateauneuf du Pape, the Rhone
574
00:36:23,460 --> 00:36:26,340
area, were those considered
575
00:36:28,100 --> 00:36:31,620
elegant places for wine, places for wine that people would study
576
00:36:31,940 --> 00:36:35,770
or be interested in knowing? Oh, yes. So, you know, the great
577
00:36:36,410 --> 00:36:40,170
wines of France, you know, no matter where they were. But
578
00:36:40,890 --> 00:36:44,690
the thing was that since in
579
00:36:44,690 --> 00:36:47,930
Paris it was easier to get around the stories and,
580
00:36:48,410 --> 00:36:52,170
you know, pick up stories and pick up, decide this is the
581
00:36:52,330 --> 00:36:55,930
one that's going to be. And that's what would happen that day. Was
582
00:36:55,930 --> 00:36:59,580
it like I could have gone to, you know, some
583
00:36:59,580 --> 00:37:03,300
stories in Belgium, you know, around there, any place
584
00:37:03,300 --> 00:37:06,260
in France. But, you know, I decided to
585
00:37:06,900 --> 00:37:10,020
pick out and propose to
586
00:37:10,420 --> 00:37:14,020
Time. And that's say, you know, you know,
587
00:37:14,260 --> 00:37:16,260
I didn't predict the story to
588
00:37:18,100 --> 00:37:21,540
the Time editors. I just said, hey,
589
00:37:21,860 --> 00:37:25,340
something's going to be happening next week. I think it might be
590
00:37:25,340 --> 00:37:29,160
interesting. So I'm going to go ahead and take a story, take
591
00:37:29,320 --> 00:37:33,040
a picture that day and see what
592
00:37:33,040 --> 00:37:36,880
happens. How many other George Taylors were there in France
593
00:37:36,880 --> 00:37:39,000
at the time for Time magazine in Paris?
594
00:37:40,520 --> 00:37:43,400
Well, there were a total of all of the
595
00:37:45,880 --> 00:37:49,240
staff at Time would have been three or four
596
00:37:49,640 --> 00:37:53,370
main reporters. So that's where
597
00:37:53,370 --> 00:37:57,050
it's not luck, George. You had an interest in something and
598
00:37:57,050 --> 00:38:00,730
you saw the opportunity and it happened. That's incredible. So
599
00:38:00,730 --> 00:38:04,450
I'm going to read you a paragraph from
600
00:38:06,290 --> 00:38:09,410
Ernest Hemingway's book, and I want to talk about
601
00:38:11,330 --> 00:38:15,090
the societal value of wine in general. So he writes this.
602
00:38:15,650 --> 00:38:19,500
As I ate the oysters with the strong taste of the sea and
603
00:38:19,500 --> 00:38:22,900
their faint metallic taste that the cold wine washed away,
604
00:38:22,980 --> 00:38:26,700
leaving only the sea taste and the succulent texture. And as I
605
00:38:26,700 --> 00:38:30,340
drank their cold liquid from each shell and washed it down with crisp taste of
606
00:38:30,340 --> 00:38:34,060
the wine, I lost the empty feeling and began to be
607
00:38:34,060 --> 00:38:37,900
happy and to make plans. And that last sentence for
608
00:38:37,900 --> 00:38:41,740
me is a huge sentence for what I
609
00:38:41,740 --> 00:38:44,420
tell my customers, what I try to
610
00:38:45,790 --> 00:38:49,390
instill the value of a good glass of wine
611
00:38:50,110 --> 00:38:53,870
because it loses the empty feeling. And
612
00:38:54,270 --> 00:38:57,870
you want to make plans, so to speak. And you don't do that with beer,
613
00:38:57,870 --> 00:39:00,949
you don't do it with gin, you don't do it with bourbon, but you do
614
00:39:00,949 --> 00:39:04,510
it with wine. And to me, that
615
00:39:04,510 --> 00:39:08,070
ethereal value is what makes
616
00:39:08,070 --> 00:39:11,630
this beverage this ancient beverage, right? I mean,
617
00:39:13,100 --> 00:39:16,740
they Found an intact Armenian, you know, I'm Armenian, so
618
00:39:16,740 --> 00:39:20,300
they, we know these things, but they found this 6,000 year old winery,
619
00:39:20,380 --> 00:39:23,900
you know, buried in the dirt with shoes and amphora. Right.
620
00:39:24,220 --> 00:39:27,980
So, so somewhere in the history of man, somebody fermented a
621
00:39:27,980 --> 00:39:31,100
grape or the grape fermented on its own and they bit into it. And this
622
00:39:31,100 --> 00:39:33,180
is, this was pretty good stuff, right? So,
623
00:39:34,620 --> 00:39:38,060
so it seems to me the lifestyle, the French
624
00:39:38,060 --> 00:39:41,600
lifestyle. And I talked about this with, with
625
00:39:41,600 --> 00:39:43,480
Rex Pickett, the guy that wrote Sideways
626
00:39:46,200 --> 00:39:49,960
the French paradox, which was, you know, they've been drinking wine forever
627
00:39:50,280 --> 00:39:54,120
and they, they're thinner than Americans, they live longer than Americans,
628
00:39:54,360 --> 00:39:58,120
and they take life slower than Americans. Was that something that, that intrigued
629
00:39:58,120 --> 00:40:01,720
you with, with being in Paris and that's slow food
630
00:40:01,720 --> 00:40:05,560
and a good glass of wine? Oh, absolutely. Because,
631
00:40:05,880 --> 00:40:09,670
you know, France was the, was
632
00:40:09,670 --> 00:40:13,350
the high point of everything that you could
633
00:40:13,350 --> 00:40:15,190
do in Europe at that point.
634
00:40:17,750 --> 00:40:21,390
I could have gone to Germany or
635
00:40:21,390 --> 00:40:25,070
Belgium or other places, but if you wanted to go to
636
00:40:25,070 --> 00:40:28,870
a really great country with great wines, great
637
00:40:29,350 --> 00:40:33,110
politics, great stories, go to Paris.
638
00:40:33,510 --> 00:40:36,470
That's what I wanted to do, was to go to Paris.
639
00:40:37,340 --> 00:40:40,940
Would you, would you tell young journalists or young
640
00:40:41,900 --> 00:40:44,860
enthusiasts for wine even, hey, you know,
641
00:40:45,580 --> 00:40:49,300
go, go to Paris, learn another culture, learn another language. Had
642
00:40:49,300 --> 00:40:52,780
you, like you said, you speak, you spoke very good French, which I study French
643
00:40:52,780 --> 00:40:56,620
now, and it's a tough language, right? Did you know French before you got there?
644
00:40:57,420 --> 00:41:00,380
I had studied in college,
645
00:41:00,940 --> 00:41:04,610
so they had two years of, to college,
646
00:41:04,610 --> 00:41:08,250
but, but that would, that didn't, that's when. You get there, you
647
00:41:08,250 --> 00:41:12,050
realize you didn't learn anything, right? Yeah. So much
648
00:41:12,050 --> 00:41:15,890
different now. But would you make that recommendation if somebody came to you today, a
649
00:41:15,890 --> 00:41:19,729
journalist or a young college student that just got out of college, like, what do
650
00:41:19,729 --> 00:41:22,290
you want to do? Like I did yesterday with this young lady. She's, I want
651
00:41:22,290 --> 00:41:25,170
to learn about wine. I'm like, well, you know, you can read all the books
652
00:41:25,170 --> 00:41:28,610
you want, but until you sit down and taste it with people and learn a
653
00:41:28,610 --> 00:41:31,650
culture around it, it's going to be difficult to understand it.
654
00:41:32,290 --> 00:41:36,090
I totally agree with you. You know, you, you've got to experience that.
655
00:41:36,090 --> 00:41:39,810
You gotta see what it was. It's all about, you know,
656
00:41:39,810 --> 00:41:43,490
what, you know, what, what, what it is and that. And
657
00:41:43,490 --> 00:41:46,690
because the French would love to talk to you about
658
00:41:46,930 --> 00:41:50,050
wine, they will not ever, you know,
659
00:41:51,170 --> 00:41:54,890
throw you out saying, you know, hey, you know about wine. Yeah,
660
00:41:54,890 --> 00:41:58,500
right? They love their wine. They love their wine. They
661
00:41:58,500 --> 00:42:02,260
will help you love wine as well. It's
662
00:42:02,260 --> 00:42:06,100
interesting because you said when we use the word passion between the
663
00:42:06,100 --> 00:42:08,300
California winemakers at the time of the 70s.
664
00:42:10,460 --> 00:42:14,180
And maybe my renaissance of understanding this
665
00:42:14,180 --> 00:42:17,740
is coming about from doing these conversations. I've been doing
666
00:42:17,740 --> 00:42:21,180
videos with winemakers for probably 10 years now, and
667
00:42:22,300 --> 00:42:25,800
the formula starts to come around. The formula is
668
00:42:25,800 --> 00:42:29,200
not the chemistry like we talked about earlier.
669
00:42:29,440 --> 00:42:32,560
You can go to school to learn the chemistry, but these guys are making wines
670
00:42:32,640 --> 00:42:36,400
that today are still fantastic wines without the chemistry. It
671
00:42:36,400 --> 00:42:39,520
was the value of the bootstrap education.
672
00:42:41,600 --> 00:42:45,040
But one thing for sure that I get out of winemakers from all over the
673
00:42:45,040 --> 00:42:48,760
world, whether it's Croatia or Italy or France, is
674
00:42:48,760 --> 00:42:50,000
there's a deep rooted,
675
00:42:52,320 --> 00:42:56,160
impassioned almost now at this point, doesn't even work. It's just a love. They
676
00:42:56,160 --> 00:42:59,960
love the wine that they're working with. It's so
677
00:42:59,960 --> 00:43:03,800
interesting to me that that is part of. All right, so we
678
00:43:03,800 --> 00:43:07,480
win. We won. We won this thing. And it's like, what? And it gets printed
679
00:43:07,480 --> 00:43:10,840
in the Time magazine. It's got a little blurb. We don't even know who George
680
00:43:10,840 --> 00:43:14,320
Tabor is yet. And it kind of starts to snowball
681
00:43:14,400 --> 00:43:18,080
around that this thing won. And my dad wrote about it,
682
00:43:18,080 --> 00:43:21,440
I think, in August of. I think it was in the August
683
00:43:21,440 --> 00:43:24,280
newsletter of 1976.
684
00:43:26,200 --> 00:43:29,920
When did it have the sort of sales. Let's talk business. When
685
00:43:29,920 --> 00:43:32,920
did it have the sales pull through? When it's like, oh, my God, we're going
686
00:43:32,920 --> 00:43:36,040
to run out of Chateau 73 Montalana Shard. We're going to run out of the
687
00:43:36,040 --> 00:43:38,920
Stag's Leap Cab. When did that happen?
688
00:43:39,720 --> 00:43:42,920
As soon as the story got into the paper
689
00:43:44,040 --> 00:43:47,430
the following week. As soon as Americans saw
690
00:43:47,830 --> 00:43:51,510
what was happening, then they started rushing all
691
00:43:51,510 --> 00:43:55,270
around the country to see, hey, you have these. You
692
00:43:55,270 --> 00:43:59,030
have these wines. Can we buy these wines? Where can we buy these wines? Hey,
693
00:43:59,030 --> 00:44:02,510
these wines are supposed to be really great. You got to tell me, where can
694
00:44:02,510 --> 00:44:05,910
I get them? The big retailer back then was
695
00:44:09,350 --> 00:44:13,200
in New York, Ackerman, Marilyn Ackerman, and one of the
696
00:44:13,200 --> 00:44:17,000
big retailers back then. Were the wines even distributed on
697
00:44:17,000 --> 00:44:20,520
the east coast by then? Do you. Do you know if you could get. Very,
698
00:44:20,680 --> 00:44:24,280
very few, who would have. Who would have done that? Right? There wasn't
699
00:44:24,280 --> 00:44:25,960
market for it. Yeah, who cared?
700
00:44:27,880 --> 00:44:31,720
So. So now vintage 74. I can't remember the 74
701
00:44:31,720 --> 00:44:35,120
Chateau Montele, because we had it. I'm sure we had it.
702
00:44:35,120 --> 00:44:38,120
Mr. Mr. Barrett used to come to my dad's store all the time, and he's
703
00:44:38,120 --> 00:44:41,610
like, one day he comes to my dad's story. He goes, hey, Paul. He goes,
704
00:44:41,610 --> 00:44:44,890
my dad's name was Paul also. He says, can you help me out? I go,
705
00:44:44,890 --> 00:44:48,570
everybody in Palos Verdes wants to, you know, all the socialites, right? They all
706
00:44:48,570 --> 00:44:52,250
want to have me. They all
707
00:44:52,250 --> 00:44:55,770
want me to donate wines. So
708
00:44:56,810 --> 00:45:00,050
can you just put them in the store so I can just send them to
709
00:45:00,050 --> 00:45:03,850
your place? They're like, sure, I'll put them in. So we had the
710
00:45:03,850 --> 00:45:07,640
Riesling, and we had the Chardonnay, and we had whatever else they were making at
711
00:45:07,640 --> 00:45:10,480
the time, two years before the tasting.
712
00:45:12,160 --> 00:45:15,840
But there at that time, too, in Palos Verdes, we
713
00:45:15,840 --> 00:45:19,480
had God, who was the other family
714
00:45:19,480 --> 00:45:23,160
that started in that big winery. My dad used to feel like he
715
00:45:23,160 --> 00:45:26,880
was outclassed, like this was now this elite.
716
00:45:29,920 --> 00:45:32,000
My mind right now escapes me. But
717
00:45:34,110 --> 00:45:37,870
as a young guy stocking the shelves, I don't remember a surge. I don't remember
718
00:45:37,870 --> 00:45:41,590
those things. I was too young. I do know that Warren stayed at our
719
00:45:41,590 --> 00:45:45,070
house, and this was before the tasting. My dad bought his
720
00:45:45,070 --> 00:45:47,230
Riesling because he couldn't afford the cab at the time.
721
00:45:48,670 --> 00:45:52,430
And I was just looking at. On my office, I have the old
722
00:45:52,910 --> 00:45:56,070
flip boards that whenever I was a kid. When I was a kid, the cash
723
00:45:56,070 --> 00:45:59,790
register and somebody bought a bottle of wine, we didn't price them on the
724
00:45:59,790 --> 00:46:02,910
bottle. You would come and put it on the counter, and then you would flip
725
00:46:02,910 --> 00:46:06,670
through this sheet that my dad had. And so I have some on my desk.
726
00:46:06,670 --> 00:46:10,230
And we have all these things. We have, you know, we have Burgess, and we
727
00:46:10,230 --> 00:46:13,190
had Stone Creek or Stone Valley. We had
728
00:46:15,510 --> 00:46:19,190
Montelena, we had Stag's Leap, and
729
00:46:19,750 --> 00:46:23,430
they were like $2.50 for the whites.
730
00:46:23,830 --> 00:46:27,190
So. And the reds were like, what, four or five bucks, I think, or six
731
00:46:27,190 --> 00:46:30,510
bucks was like a big, expensive cabernet at the time.
732
00:46:32,030 --> 00:46:33,070
So do you think then
733
00:46:35,790 --> 00:46:39,470
it's almost impossible today to go to Napa and
734
00:46:40,190 --> 00:46:43,950
buy a land and expect to make any money? And
735
00:46:43,950 --> 00:46:47,750
it's almost that these iconic brands that have been around forever, Burgess
736
00:46:47,750 --> 00:46:51,590
and Stag's Leap and Chateau Montelana, if they haven't sold to corporate America
737
00:46:51,590 --> 00:46:55,200
yet, that. That have the land paid
738
00:46:55,200 --> 00:46:59,000
off, and now they're getting premium money for the wines because
739
00:46:59,000 --> 00:47:02,680
of the history. Did you get a piece of that, George? Did anybody
740
00:47:02,680 --> 00:47:06,200
thank you by. Not one bit.
741
00:47:07,240 --> 00:47:11,000
You know, the
742
00:47:11,000 --> 00:47:14,360
winemakers at that point, you know,
743
00:47:15,400 --> 00:47:19,200
they didn't really. You know, they had a tough
744
00:47:19,200 --> 00:47:22,580
time selling wine. And then
745
00:47:22,740 --> 00:47:26,380
until the Time magazine story came out.
746
00:47:26,380 --> 00:47:29,700
Soon as the Time magazine story came out, people could come
747
00:47:29,700 --> 00:47:32,900
rushing out, especially out of New York, and The, you know, the big
748
00:47:33,300 --> 00:47:36,859
capital cities. And then they just said, you know,
749
00:47:36,859 --> 00:47:40,420
hey, do you have any of this California wine from
750
00:47:40,660 --> 00:47:44,180
Montelena? I don't know what the name of it is, but something like that.
751
00:47:45,620 --> 00:47:49,340
Buy me a case of that. No. And so then the
752
00:47:49,340 --> 00:47:52,980
rush. Then the rush had to happen. Then the rush happened, and it was.
753
00:47:53,220 --> 00:47:56,500
To Napa and crazy. And, you know,
754
00:47:57,140 --> 00:48:00,820
Napa was never the same again. And it's now it's different again.
755
00:48:01,780 --> 00:48:05,580
We sort of prefer Sonoma just to the
756
00:48:05,580 --> 00:48:09,340
extent that it's less commercial. Now, Paso Robles being, you
757
00:48:09,340 --> 00:48:12,700
know, coming onto the map, is still a cowboy town. And
758
00:48:12,700 --> 00:48:16,470
Napa's gotten, you know, pretty commercial. And I was
759
00:48:16,470 --> 00:48:20,230
interviewed by the Napa Valley Register recently and the wine gal, and it was not
760
00:48:20,230 --> 00:48:22,590
an interview about me. I thought it was be about my business and what we've
761
00:48:22,590 --> 00:48:26,310
done all these years. But it was about how can we help these wineries compete
762
00:48:26,310 --> 00:48:29,949
now because it's so expensive to produce wine in Napa
763
00:48:30,190 --> 00:48:33,990
that you have to sell it for $100 a bottle or more. And the
764
00:48:33,990 --> 00:48:37,750
marketplace for those things isn't that big. The iconic
765
00:48:37,750 --> 00:48:41,470
brands like KMAS and Silver Oak, they're getting it. But if you're a
766
00:48:41,470 --> 00:48:45,230
boutique guy and you have to charge 150 bucks a bottle and nobody knows who
767
00:48:45,230 --> 00:48:49,070
you are, it's a tough animal. Oh, yeah. Really
768
00:48:49,070 --> 00:48:52,910
tough animal. Now, I can tell you, George, that Covid has
769
00:48:52,910 --> 00:48:56,390
been amazing for my business. Anybody that's direct to the
770
00:48:56,390 --> 00:48:59,190
consumer in America that had all the pieces in place,
771
00:49:00,150 --> 00:49:03,830
I'm waiting for Covid 20, because it may be politically incorrect to say,
772
00:49:03,830 --> 00:49:07,430
but we're selling a ton of wine right now.
773
00:49:08,130 --> 00:49:11,570
All right, well, listen, you know, we could talk, and I hope we can do
774
00:49:11,570 --> 00:49:14,530
it again. But I want to close with the next 10 minutes or so about
775
00:49:14,530 --> 00:49:18,250
the book on cork, because when I looked you up to talk
776
00:49:18,250 --> 00:49:21,570
about some of the things, and I saw this book, Le
777
00:49:21,570 --> 00:49:24,850
Bush in French. Right. La Bouche.
778
00:49:26,770 --> 00:49:29,570
What compelled somebody. Yeah, there's a copy.
779
00:49:30,610 --> 00:49:33,900
What would compel somebody to write a book on corkscrew?
780
00:49:37,170 --> 00:49:40,850
Well, you know, after the, you know, after the Paris tasting,
781
00:49:41,090 --> 00:49:44,730
you know, I could. Could write it, you know, of any book that I
782
00:49:44,730 --> 00:49:48,290
wanted to. Yeah, right. The publishers suddenly get
783
00:49:48,770 --> 00:49:52,570
discovered me. Yeah. And so, you know, these.
784
00:49:52,570 --> 00:49:56,290
These. These things turned out to be just outstanding
785
00:49:56,610 --> 00:50:00,410
subjects that. That they could
786
00:50:00,410 --> 00:50:04,050
learn a lot from more about winery. As you know,
787
00:50:07,330 --> 00:50:10,690
I wanted to learn about all the great wines of the world.
788
00:50:10,930 --> 00:50:14,770
And that's how I. That's how it happened. So you
789
00:50:14,770 --> 00:50:18,610
dispelled like the first few pages, which I haven't finished the book all the
790
00:50:18,610 --> 00:50:22,130
way, but you completely ruined my
791
00:50:22,370 --> 00:50:25,890
social club. You know, I give speeches at a Rotary club and Kiwanis, they all
792
00:50:25,890 --> 00:50:29,160
buy wine. Totally blew my rap because
793
00:50:29,960 --> 00:50:33,240
I have a piece of cork from my uncle
794
00:50:33,560 --> 00:50:36,440
Art, who passed away last year, two years ago, had
795
00:50:37,240 --> 00:50:40,548
participated with Coca Cola in 1970,
796
00:50:40,732 --> 00:50:44,480
1985, in assembling a piece of synthetic
797
00:50:44,480 --> 00:50:48,040
cork to a bar cap to make a bar cap closure for Taylor Sellers.
798
00:50:48,520 --> 00:50:52,320
So this is way before the idea of a foam
799
00:50:52,320 --> 00:50:56,160
synthetic cork was being used in St. Francis or barefoot Cellars or whatever is
800
00:50:56,160 --> 00:50:59,520
using it, you know, in the early 90s. And
801
00:51:00,880 --> 00:51:04,400
you said in the book that Dom Perignon did not invent the
802
00:51:04,400 --> 00:51:07,920
cork. And that's. That's one of my trivia questions, you know,
803
00:51:08,320 --> 00:51:11,600
who invented the cork for wine as well? Don Perignon, the blind monk. And they.
804
00:51:11,600 --> 00:51:14,240
And they also. I think you said, there's no. He wasn't even blind. Maybe he
805
00:51:14,240 --> 00:51:17,960
wasn't. I could see. And so now I have to change all my trivia
806
00:51:17,960 --> 00:51:21,670
questions because of book. But this is
807
00:51:21,670 --> 00:51:24,630
a. It's a fascinating story, and I think it's important for people to understand because
808
00:51:24,630 --> 00:51:28,430
it is a question that I get. Probably one of the most prolific questions I
809
00:51:28,430 --> 00:51:32,030
get is, you know, what's the screw cap? You know, what's the point of it?
810
00:51:32,030 --> 00:51:35,070
Why is. Is it better or worse? Is that a clerk? And. And so.
811
00:51:35,950 --> 00:51:39,630
But you just thought it was an interesting subject to peel back
812
00:51:39,870 --> 00:51:42,990
to, have people understand, because you really dug deep into it.
813
00:51:43,630 --> 00:51:45,860
Yeah, because it's, you know, it's. It is
814
00:51:47,300 --> 00:51:50,860
a difficult subject. There's no question. It's not an
815
00:51:50,860 --> 00:51:54,420
easy subject to make
816
00:51:54,980 --> 00:51:58,340
these wines and then sell them to
817
00:51:58,820 --> 00:52:02,420
other places. And so I thought it was really
818
00:52:02,420 --> 00:52:05,300
important to learn about what
819
00:52:06,020 --> 00:52:09,700
the great wines of the world were made from and how the
820
00:52:09,700 --> 00:52:13,190
Californian wines could. Could go come in
821
00:52:13,190 --> 00:52:16,870
with them. Yeah. You did it. You know, I forgot that part, too. You've got
822
00:52:16,870 --> 00:52:20,230
some amazing depth in New Zealand here.
823
00:52:23,590 --> 00:52:26,950
I wanted to. I just lost a train of thought, but it was
824
00:52:30,790 --> 00:52:34,350
these. The screw cap, which is when I was stocking the shelf in
825
00:52:34,350 --> 00:52:37,270
1976, you know, 1975, and it was
826
00:52:37,660 --> 00:52:41,500
Gallo Rhine wine and red Burgundy and that
827
00:52:41,500 --> 00:52:44,700
stuff, Chablis, or my uncle would call it Shablis,
828
00:52:46,460 --> 00:52:49,420
you know, it always connotated a negative thing.
829
00:52:49,980 --> 00:52:52,220
And the general public
830
00:52:54,460 --> 00:52:58,300
thinks the cork is this romantic thing, which is true.
831
00:52:58,540 --> 00:53:02,300
And I just did a whole special email on canned
832
00:53:02,300 --> 00:53:06,130
wines, you know, that I tasted probably, I don't know, maybe 75 canned wines.
833
00:53:06,130 --> 00:53:09,850
I found five really good wines. I found a Russian Reverend Pinot and a
834
00:53:09,850 --> 00:53:13,450
250ml. I found a Lodi Cab
835
00:53:13,450 --> 00:53:17,130
vintage in a 187 that was very good. You pour it in a glass, people
836
00:53:17,130 --> 00:53:19,490
have a hard time even thinking it's canned.
837
00:53:20,850 --> 00:53:23,090
But I have to tell you
838
00:53:24,530 --> 00:53:28,250
in a whim, it was a mistake. Applied to
839
00:53:28,250 --> 00:53:32,010
study under the MW program. Now I'm 61. It's probably not a great time to
840
00:53:32,010 --> 00:53:35,780
start, but I decided I would try. And one
841
00:53:35,780 --> 00:53:38,860
of the questions that I got for the application was,
842
00:53:40,140 --> 00:53:43,900
what's happening with the marketing of wine and the value
843
00:53:43,900 --> 00:53:47,700
of the closure and should we keep up with the
844
00:53:47,700 --> 00:53:50,860
times, like cans or tetra packs or those kinds of things?
845
00:53:51,820 --> 00:53:55,620
And I wrote this, actually the best part of my application as far as they
846
00:53:55,620 --> 00:53:57,980
are concerned, that they liked because I had a.
847
00:53:59,670 --> 00:54:03,270
I had a kid ask me just weeks before to help them
848
00:54:03,270 --> 00:54:07,070
understand the packaging of a CBD drink. The
849
00:54:07,070 --> 00:54:10,790
CBD oil, the stuff that they harvest from marijuana, that
850
00:54:10,790 --> 00:54:13,830
is not the hallucinogenic part or the narcotic part. It's
851
00:54:14,310 --> 00:54:18,110
supposed to make you feel better, like aspirin. He was making a drink out
852
00:54:18,110 --> 00:54:21,750
of it and he was asking me, Mr. Callan, Karen, what do you think I
853
00:54:21,750 --> 00:54:24,670
should do with this? Should I put it in a cork? We want the elegance
854
00:54:24,670 --> 00:54:28,040
of a cork. Pull the cork out of the bottle and make the sound. And
855
00:54:28,040 --> 00:54:31,400
I wrote this in the application to the Master of Wine. They liked this because
856
00:54:31,400 --> 00:54:35,000
it was a contemporary application of a
857
00:54:35,000 --> 00:54:38,800
closure. But the punchline was. I asked the kid,
858
00:54:38,800 --> 00:54:40,640
I go, what does it taste like? He goes, tastes like crap.
859
00:54:43,360 --> 00:54:47,160
So how was this book received by
860
00:54:47,160 --> 00:54:50,840
people? Was it. The book has
861
00:54:50,840 --> 00:54:52,820
done very well, you. Know.
862
00:54:54,820 --> 00:54:58,580
Because Americans are still learning about wine
863
00:54:59,060 --> 00:55:02,740
and, you know, so. So the book is, is. Is part of,
864
00:55:03,140 --> 00:55:05,940
Of. Of the. Their education.
865
00:55:07,220 --> 00:55:10,540
It's a. It's one of the most. And I couldn't believe that it had been
866
00:55:10,540 --> 00:55:13,860
done, but it was a very granular look at what.
867
00:55:15,140 --> 00:55:17,180
What was happening. I want to tell you a quick story and we'll get you
868
00:55:17,180 --> 00:55:20,500
off because I don't have a hard stop. But when my uncle Art was working
869
00:55:20,500 --> 00:55:24,260
with Coca Cola on this Taylor Sellers cork and his
870
00:55:24,260 --> 00:55:27,860
job, he was an MIT master's mechanical engineer. So his job was to take the
871
00:55:27,860 --> 00:55:31,420
synthetic cork, the little bar top size, and glue it to the bar
872
00:55:31,420 --> 00:55:34,380
cap. And he had to make the machine that would do that oriented and have
873
00:55:34,380 --> 00:55:37,620
all that stuff. In the meantime, the company in Ontario, I forgot the name of
874
00:55:37,620 --> 00:55:40,220
it now, was using synthetic corks and
875
00:55:41,980 --> 00:55:45,100
it was. St. Francis was one of the few wineries that was using it in
876
00:55:45,180 --> 00:55:48,920
California. I think Barefoot Sellers was using it. And I said, let's
877
00:55:48,920 --> 00:55:52,400
go out, Unc, and we'll go see this machine. So we go to the machine,
878
00:55:52,400 --> 00:55:56,240
we climb around. I position myself as bottling some wine. And he was my
879
00:55:56,240 --> 00:55:59,480
engineer, and we had overalls on. And they take us back into the warehouse, and
880
00:55:59,480 --> 00:56:03,040
there's the machine making corks. And we get in the car. This is how brilliant
881
00:56:03,040 --> 00:56:06,320
the guy was. He says, it'll never work. I go, why not? He goes, because
882
00:56:06,320 --> 00:56:09,960
the machine they're using is for Italian shoe soles.
883
00:56:10,600 --> 00:56:14,120
And he goes, the temperature of the foam as it gets to the outer mold
884
00:56:14,490 --> 00:56:17,730
is going to be different than the inner mold, and they're going to have inconsistent
885
00:56:17,730 --> 00:56:21,450
corks. And then he explained to me why the cell size would be
886
00:56:21,450 --> 00:56:23,610
different. And so we got back to the house, and we cut the corks in
887
00:56:23,610 --> 00:56:27,010
half. And he was exactly right. So I called Mike
888
00:56:27,010 --> 00:56:30,650
Houlihan, and Barefoot and I called the St. Francis winemaker. I forgot his name at
889
00:56:30,650 --> 00:56:32,970
the time. I go, how's it going? He goes, well, it's going okay. But every
890
00:56:32,970 --> 00:56:36,770
now and then, the cork bends and doesn't go in the bottle. And it was
891
00:56:36,770 --> 00:56:40,530
exactly the symptom that Art was telling us about, which was the cell structure
892
00:56:40,530 --> 00:56:44,320
of the cork. So I want to thank
893
00:56:44,320 --> 00:56:47,120
you for this time, George. I know you have to get off, and I want
894
00:56:47,120 --> 00:56:50,880
to. I want to reserve the right to come out and see
895
00:56:50,880 --> 00:56:54,600
you and do this live and peel it back a little bit more
896
00:56:55,400 --> 00:56:59,040
or potentially do it again on Zoom Calls. But it's been a fascinating conversation,
897
00:56:59,040 --> 00:57:02,840
and I. And we appreciate what you brought to the industry. I
898
00:57:02,840 --> 00:57:06,440
can tell you that I thank you because my career has been based on
899
00:57:06,600 --> 00:57:10,280
the fact that you did this. Well, I was lucky.
900
00:57:11,000 --> 00:57:14,580
Well, I don't know. I could have gone, you know, that day
901
00:57:14,580 --> 00:57:17,220
to another story, and, you know,
902
00:57:17,860 --> 00:57:21,700
California wines probably would become known, you know, five or ten years
903
00:57:21,700 --> 00:57:25,180
later. But. But, you know, it was lucky that. That day in
904
00:57:25,180 --> 00:57:28,980
Paris and I was. There, somebody put you there at the right time,
905
00:57:28,980 --> 00:57:32,700
at the right place for the right story to the world. And that's the
906
00:57:32,700 --> 00:57:36,380
part that really is really special for what you've done. So thanks again for
907
00:57:36,380 --> 00:57:40,100
the time. Thank you. I'll send you a link to this when it gets posted,
908
00:57:40,810 --> 00:57:43,490
and I hope I can come see in Rhode island or Vero Beach. Maybe that'll
909
00:57:43,490 --> 00:57:46,930
be better. Okay. Get to
910
00:57:46,930 --> 00:57:50,650
California. Yeah, that too. We'll be here. But I know Stephen's coming.
911
00:57:50,810 --> 00:57:54,250
I can't remember if it's October or November, but he'll be in Napa. And
912
00:57:54,970 --> 00:57:58,570
if you're available, join us up there. Yeah. Okay, great.
913
00:57:59,210 --> 00:58:01,210
Thank you. Good to talk to you. Thank you.